Fundraising for Young Life Committee

Supporting Fundraising Young Life Committee Weekend August 2009 Frank McKay [email_address]

10 Laws of Fundraising
People give to people
People give because they are asked
80 percent of the money comes from 20 percent of the donors
People will give to a winning cause
People give in relation to the person who asks
Giving is contagious
Previous donors make the best prospective donors
High sights plus managed expectations result in success
Personal visits result in larger gifts
Correlation between number of requests and number of gifts

Fundraising in the Bible
Matt 6: 1-4 (practice giving in secret)
Matt 26 6-13 (Jesus recognizes woman & her gift of oil)
Mark 12: 41-44 (Widow’s Mite)
Phil 4: 14-20 (Paul shows gratitude for Philippians’ support)
1 Chron 29: 1-9 (David gives leadership gift for temple)

Henry Nouwen on FR:
From the perspective of the Gospel, fundraising is first and foremost a form of ministry. It is about meeting needs, sharing the love of God and strategizing for changes toward justice.
It is a way of announcing our vision and inviting other people into our mission. It helps answer the questions of what is our vision and who owns our mission.

Henry Nouwen on FR:
Asking people for money is giving them the opportunity to put their resources at the disposal of the Kingdom.
To raise funds is to offer people the chance to invest what they have in the work of God.

Relational Fundraising
Fundraising is most successful when:
People feel cared for
People understand and relate to a vision
People have the chance to be involved
--------------------
Consider 3I’s: Informed, Involved, Invested

Donor Cultivation Cycle Identify Ask Research Steward Cultivate

Committee Support?
My struggles in development work:
Board not invested in fundraising
Giving
Assisting
Asking for help
Volunteer management
Encouragement
Spreading the Vision
Work WITH staff

Economy (collective groan!)
From Indiana University Purdue University Indianapolis:
Fundraisers for arts, culture, and humanities organizations and human services nonprofits also are less confident about the current conditions for giving than other types of nonprofits. Development officers from educational and religious organizations were the most optimistic about the present climate. Expectations for improvement in the fundraising climate in the next six months are highest among religious, education and health organizations, and consultants . Public society benefit, environment/animal and international organizations, arts groups and human services organizations have the lowest expectations for the immediate future.

Religious Giving in Recessions
Historically, recessions have had little effect on religious giving
Even in recessions, religious organizations remain the #1 recipient of all household dollars given to charity
Over 50% of all household charitable giving goes to religion
In times of recession, decline in religious giving, adj. for inflation, has been -0.1%, compared with average growth of 2.8% in non-recession years
Religious giving fell in 6 of 12 recession years and did not fall in any non-recession year

Giving USA Stats for 2008
Estimated $307.65 billion in giving
Individual giving = 75% of total
Bequests (indiv’s) = 7% of total
Corporate giving = 5% of total
Foundation grants = 13% of total
Religion is largest sector at $106.89 billion, or 35% of total
This is the second year that giving to religion has exceeded $100 billion. Giving to religion increased an estimated 5.5 percent (1.6 percent adjusted for inflation).

Fundraising Wisdom in Economic Uncertainty
Maximize good fundraising practices
Stewardship, thank you, recruit new members
Tell stories about the difference Young Life is making in your community
Remember, your donors are also experiencing tough times
Be a ‘share the vision’ org. rather than a ‘meet the budget’ org. (emphasize the needs you meet rather than the needs you have)
Do not use guilt to raise money
Remember, people want to give to meet human needs, not buildings or bureaucracies
In this time, religious orgs cannot be selfish and self-centered. We need to reach out and address those who are hurting in our communities

Recommended Reading
Books:
Ask Without Fear, Marc Pitman
Blogs / Online Resources:
Donorpowerblog.com
Fundraisingcoach.com
Nptimes.com (NonProfit Times)
Raise-funds.com

Bibliography
Books/Institutions:
Ask Without Fear, Marc Pitman
Center on Philanthropy at Indiana University
Essential Principles for Fundraising Success, Douglass Alexander
Articles/Presentations:
Enjoy the Ride! How to effectively raise funds in a roller-coaster economy, Mary Ellen Collins
Fund Raising in a Difficult Economic Climate, Derval Costello
The NonProfit Times (Henry Nouwen quotations)
Fundraising in the Bible, Marc Pitman
Non-Profit Fund-Raising Demystified, Tony Poderis
Growing and Nurturing Your Donors: Cultivation Tools for Today and Tomorrow, Frank McKay
Fundraising and Stewardship, Frank McKay

Supporting Fundraising Young Life Committee Weekend August 2009 Frank McKay [email_address]

Fundraising for Young Life Committee

by Frank McKay on Sep 02, 2009

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Fundraising for Young Life Committee — Presentation Transcript