SEO / SEM SWOT Presentation
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SEO / SEM SWOT Presentation

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I created this proposal but wasn't engaged so posting my hard work in hopes that it will help people understand SEO as a lot more complicated than acquiring links. It's fascinating to me that 88% of ...

I created this proposal but wasn't engaged so posting my hard work in hopes that it will help people understand SEO as a lot more complicated than acquiring links. It's fascinating to me that 88% of online search dollars are spent on paid search when 85% of the audience ignores it. The state of confusion in the field of SEO/SEM is such that entrepreneurs, VCs and CMOs are hesitant to invest in it, other than for building links and social participation.

Name a company and I can point areas after areas which they have ignored. Google itself doesn't apply SEO to it's own properties (there are internal guides about Google's need to do SEO for its own sites).

The most authoritative source of knowledge outside of Google can come from understanding large scale data infrastructures, graph algorithms, technology (patents) and historic events and interactions.

Hope you enjoy the presentation.

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SEO / SEM SWOT Presentation SEO / SEM SWOT Presentation Presentation Transcript

  • TARGETED AUDIENCE:
    • DECISION MAKERS AT CREDIT UNIONS
    • Integrators of private student lending PLATFORMS
  • “Deciding to hire an SEO is a big decision that can potentially improve your site and save time…”
  • “Deciding to hire an SEO is a big decision that can potentially improve your site and save time…”
    “… but you can also risk damage to your site and reputation.” – Google INC.
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    HARD?
    WHY IS SEO…
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    HARD?
    TIME CONSUMING?
    WHY IS SEO…
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    TIME CONSUMING?
    WHY IS SEO…
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    TIME CONSUMING?
    WHY IS SEO…
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    COMPLICATED?
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    HARD?
    TIME CONSUMING?
    WHY IS SEO…
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    MYSTERIOUS?
    overwhelming?
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    HARD?
    TIME CONSUMING?
    WHY IS SEO…
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    COMPLICATED?
    MYSTERIOUS?
    overwhelming?
    EVIL?
    IGNORED?
    HARD?
    TIME CONSUMING?
    WHY IS SEO…
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    MYSTERIOUS?
    overwhelming?
    EVIL?
    MYTHICAL?
    IGNORED?
    HARD?
    TIME CONSUMING?
    WHY IS SEO…
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    COMPLICATED?
    MYSTERIOUS?
    overwhelming?
    EVIL?
    MYTHICAL?
    IGNORED?
    CROWDED?
    HARD?
    TIME CONSUMING?
    WHY IS SEO…
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    MYSTERIOUS?
    overwhelming?
    EVIL?
    MYTHICAL?
    IGNORED?
    CROWDED?
    HARD?
    TIME CONSUMING?
    SO Misunderstood?
    WHY IS SEO…
  • ?
    WITH US
    IT’S NOT
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    COMPLICATED?
    MYSTERIOUS?
    overwhelming?
    EVIL?
    MYTHICAL?
    IGNORED?
    CROWDED?
    HARD?
    TIME CONSUMING?
    SO Misunderstood?
    WHY IS SEO…
  • UNCERTAINTY IS THE MOST DIFFICULT MODE OF DECISION MAKING
  • What does it mean to be authoritative?
    UNCERTAINTY IS THE MOST DIFFICULT MODE OF DECISION MAKING
  • How can I be relevant?
    What does it mean to be authoritative?
    UNCERTAINTY IS THE MOST DIFFICULT MODE OF DECISION MAKING
  • How can I be relevant?
    What is this thing called caffeine?
    What does it mean to be authoritative?
    UNCERTAINTY IS THE MOST DIFFICULT MODE OF DECISION MAKING
  • How can I be relevant?
    What is this thing called caffeine?
    What does it mean to be authoritative?
    What impact would it have on my rankings?
    UNCERTAINTY IS THE MOST DIFFICULT MODE OF DECISION MAKING
  • How can I be relevant?
    Does PageRank still matters?
    What is this thing called caffeine?
    What does it mean to be authoritative?
    What impact would it have on my rankings?
    UNCERTAINTY IS THE MOST DIFFICULT MODE OF DECISION MAKING
  • How can I be relevant?
    Does PageRank still matters?
    What is this thing called caffeine?
    What does it mean to be authoritative?
    What impact would it have on my rankings?
    UNCERTAINTY IS THE MOST DIFFICULT MODE OF DECISION MAKING
    AUTHORITATIVE GUIDANCE FROM OPPORTUNITIES HELPS YOU OVERCOME UNCERTAINTY AND FOCUS ON WHAT YOU DO BEST!
  • THE SEARCH ECOSPHERE
  • Market Share Comparison
    Google: $160B[majority of the revenue is from paid search]
    L*MAR $189B[owns 7,300 stores]
    OpportunitIES
    O
  • …sites that don’t rank naturally…
    Market Share Comparison
    Google: $160B[majority of the revenue is from paid search]
    L*MAR $189B[owns 7,300 stores]
    OpportunitIES
    O
  • $0.88out of every online search dollar is spent on paid search…
  • $0.88out of every online search dollar is spent on paid search…
    …even though 85 percent of searchers click on organic results.
  • LOWEST COST PER ACQUISITION
  • search > average vs paid > HEAT MAP
    THE TOP TWO ORGANIC LISTINGS USUALLY RECEIVE MORE THAN 50% OF THE CLICKS ON A SEARCH RESULTS PAGE
    AVERAGE CLICKTHROUGH RATE FOR A PAID SEARCH PLACEMENT IS 2%
  • UNTAPPED OPPORTUNITY
    the opportunity to reach customers through organic search remains largely untapped
  • RELEVANCY, TRUST, CLICK & CONVERVSION
  • WHICH RESULTS ARE MORE RELEVANT ON GOOGLE?
    RELEVANCY, TRUST, CLICK & CONVERVSION
  • ORGANIC SEO CAMPAIGNS CAN GIVE YOU RESULTS THAT LAST!
    PAY-PER-CLICK COSTS ARE RISING STEADILY
    VISITORS ARE BECOMING MORE AWARE OF PAY-PER-CLICK AS ADVERTISING
  • THREAT
    OPPORTUNITIES CAN HELP FYNANZ WITH VISIBILITY ACROSS HIGHLY COMPETITIVE KEYWORDS WITHOUT HAVING TO PAY ON A COST PER CLICK BASIS
    INTENSE COMPETITION
    In some cases Advertisers are willing to pay, on average, more than $92 per click for keywords such as “student loan consolidation rates.”
  • THREAT
    $$$KEYWORDS OPEN KEY MONETIZATION OPPORTUNITIES THAT CAN BE INTEGRATED TO ESTABLISH AUTHORITY AND ATTRACT AUDIENCE
  • THREAT
    $$$KEYWORDS OPEN KEY MONETIZATION OPPORTUNITIES THAT CAN BE INTEGRATED TO ESTABLISH AUTHORITY AND ATTRACT AUDIENCE
  • THREAT
    IMPACTS OF INTENSE COMPETITION
    Because of the high average CPC amount associated with keywords in Fynanz’s target market, the amount of pages competing for the keywords to benefit from contextual advertising is high. In such intensely
    competitive niches, Search engines are
    known to apply a more rigorous
    Ranking criteria than IS APPLIED TO QUERIES WITH LOWER KEYWORD CPC VALUE.
  • The wild west days of SEO are gone
    MORE FACTORS ARE BEING ADDED FOR RANKING AND PENALIZATIONS
    OpportunitIES
    O
    ABRIDGED LIST OF RECENT GOOGLE PATENTS RELATED TO INDEXING AND RANKING
  • CAFFEINE is a major infrastructural change by google
  • CAFFEINE > COMPARISON WITH OLD INDEX
  • MORE THAN 200 RANKING FACTORS
  • SPECIALIZED SEO REQUIRES SPECIALIZED STRATEGIES
  • CURRENT STATE OF FYNANZ
  • STRENGTH
    OPPORTUNITIES CAN IMPLEMENT A COMPREHENSIVE, INTEGRATED AND SUSTAINABLE SEARCH STRATEGY WHICH WILL ALLOW FYNANZ TO FULLY BENEFIT FROM ITS CORE COMPETITIVE ADVANTAGES .
    COMPETITIVE ADVANTAGE
    Fynanz Academic Credit Score (FACS)
    helps credit unions assess credit bureau data and student borrower academic attributes when scoring and pricing student loans.
  • THREAT: DECLINING TRAFFIC
    AN UNHEALTHY TREND IN TRAFFIC AS MEASURED BY COMPETE.COM
  • THREAT
    FOR EVERY CREDIT UNION, IT SEEMS FYNANZ REPLICATES ITS ENTIRE CONTENT LAYOUT. THIS RESULTS IN DUPLICATE CONTENT BEING EXPOSED TO GOOGLE. SEARCH ENGINES FROWN ON SUCH PRACTICES, SINCE THEY CONSIDER IT AN ATTEMPT TO MANIPULATE RANKINGS
    OPPORTUNITIES CAN HELP IN CRAFTING A STRATEGY THAT CAN MEET YOUR NEEDS WHILE PROTECTING YOU FROM DUPLICATE CONTENT PENALIZATIONS
    REPLICATING SAME CONTENT ON EACH PARTNER SUBDOMAIN WILL SIGNIFICANTLY HURT FYNANZ’S ABILITY TO RANK
  • WEAKNESS
    PROPRIETARY TOOLS AND RESEARCH FROM OPPORTUNITIES CAN HELP INCREASE ON-SITE RELEVANCY BY INJECTING RELEVANT KEYWORDS EXPECTED BY SEARCH ENGINES.
    POOR Relevancy
    Google’s primary goal is to return Authoritative and Relevant sites. Currently Fynanz.com is missing majorityof the elements that must be present in order for search engines to consider Fynanz to be relevant in context of queries used by its audience.
  • OPPORTUNITIES CAN STRATEGICALLY HELP WITH DESIGNING AN AUTHORITY BLUE PRINT WHICH CAN THEN BE USED TO EXTEND AUTHORITY TO INTERNAL NODES.
    AUTHORITY DILUTION
    CURRENTLY FYNANZ ISN’T CONSIDERED AUTHORITATIVE BY SEARCH ENGINES. INTERNAL AND EXTERNAL NODES SHOULD BE CAREFULLY REVIEWED FOR EXTENSION OF AUTHORITY.
  • CONVERSION-OPTIMIZED CONTENT WRITING AND OPTIMIZATION SERVICES BY OPPORTUNITIES CAN HELP FYNANZ.COM ACHIEVE A BALANCE BETWEEN A HEALTHY KEYWORD DENSITY AND USER-FRIENDLINESS.
    POOR KEYWORD DENSITYkeyword density is not healthy.
  • HISTORICAL TRENDS SHOW SEARCH ENGINES PLACING AN INCREASED IMPORTANCE ON THE LAYOUT OF THE CONTENT.
    CONTENT LAYOUT
    IS NOT COMMUNICATING THE IMPORTANCE OF VARIOUS ELEMENTS ON THE PAGE
  • WEAKNESS
    PROPRIETARY TOOLS AND RESEARCH FROM OPPORTUNITIES CAN HELP INCREASE ON-SITE RELEVANCY BY INJECTING RELEVANT KEYWORDS EXPECTED BY SEARCH ENGINES.
    UX OPTIMIZATION
    AN OPTIMIZED USER-EXPERIENCE THAT NAVIGATES VISITORS DOWN
    A PRE-DETERMINED PATH TO CONVERSION IS CRUCIAL FOR ACHIEVING A HEALTHY CONVERSION RATE.
  • WEAKNESS
    OPPORTUNITIES CAN IMPLEMENT AND OPTIMIZE CRAWL PATHS TO BETTER ASSIST SEARCH ENGINES.
    CRAWLABILITY
    SEVERAL ELEMENTS THAT CAN AID WITH GUIDING SPIDERS
    Through the site are missing.
  • OPPORTUNITIES CAN OPTIMIZE SITEMAP IMPLEMENTATIONS AND ENSURE THAT THE SITEMAPS ARE BOTH EFFECTIVE AND EFFICIENT IN GUIDING SPIDERS WITH NAVIGATING THE SITE.
    SITEMAP
    The sitemap is present on the site, however, it is not extending the right prioritization to individual nodes.
    Our research indicates Search engines can derive relative importance of a page’s value based on the structure and placement of that page’s entry in the sitemap.
  • A STRATEGIC ARCHITECTURE IS CRUCIAL FOR HIGHER RANKINGS. OPPORTUNITIES SPECIALIZES IN OPTIMIZING LINKING, URL, CONTENT AND SITE ARCHITECTURES TO HELP ENSURE MAXIMUM EFFECTIVENESS.
    Architecture REVIEW
    an architectural review allows us to identify weaknesses and missed opportunities within the site, linking, url and content architecture.
  • OPPORTUNITIES CAN HELP IN FULLY OPTIMIZING ASSET AND MEDIA EMBEDDING STRATEGY TO FACILITATE COMMUNICATION OF IMPORTANT SIGNALS THAT CAN HELP INCREASE QUALITY SCORE USED FOR RANKING WEBSITES.
    ASSET AND MEDIA EMBEDDING STRATEGY
    Per our initial review, current asset and media embedding strategy isn't optimized. Optimization in this area helps increase quality score.
  • GOOGLE’S RECENT PATENT ASSIGNMENTS INDICATE THE SIGNIFICANCE OF SEMANTIC DISTANCE BETWEEN KEYWORDS WHEN DETERMINING QUERY-SPECIFIC RELEVANCY OF A PAGE
    Semantic distance between keywords
    Currently, semantic distance between keywords is high which leads to a lower relevancy score.
  • Conversion OPTIMIZATION
    Conversion now involves analyzing behaviors, testing placements, and starting and managing conversations.
    A conversion analysis should be performed to gauge effectiveness of current conversion strategy. From our initial review we can readily identify several key areas that need optimization.
  • VISITOR RETENTION
    A poor conversion strategy generally leads to a poor visitor retention strategy. An analysis of analytics reports can help identify issues with visitor retention.
    Conversion optimization AND COMMUNICATION IS key to visitor retention
  • Opportunities can help implement Advance monitoring tools such as heat maps and demand maps to gain actionable insights INTO AUDIENCE BEHAVIOR. WE ALSO UTILIZE OUR PROPRIETARY TOOLS AND ADVANCED SOCIOLOGICAL CONCEPTS TO GAIN KEY INSIGHTS THAT CAN BE USED TO FINE-TUNE CONVERSION AND SEARCH STRATEGIES
    AUDIENCE behavior
    metrics should be analyzed to gain insight into audience behavior.
  • PERSUASIVE MESSAGING
    SHOULD BE INCORPORATED WITHIN NEW AND EXISTING CONTENT
  • NOT HAVING A CLEAR CALL TO ACTION HURTS CONVERSIONS. OPPORTUNITIES HELPS ORGANIZATIONS IMPLEMENT STRATEGIC CALL TO ACTION ON EACH PAGE FOR INCREASED CONVERSIONS AND MICRO-CONVERSIONS.
    CALL TO ACTION
    A strategically placed, CONSISTENT AND CLEAR CALL TO ACTION IS MISSING
  • ARE YOU KEEPING YOUR GOOD WORK A SECRET?
    OPPORTUNITIES HELPS ORGANIZATIONS OPTIMIZE THEIR PR STRATEGY TO GAIN THE MOST EXPOSURE, RELEVANCY, AND AUTHORITY IN THE EYES OF SEARCH ENGINES FOR MAXIMUM EFFECT OF PR ACTIVITIES.
    PR CAMPAIGN REVIEW
    CURRENT PR STRATEGY OF FYNANZ ISN’T TAKING FULL ADVANTAGE OF OPPORTUNITIES THAT ARE AVAILABLE. OPPORTUNITIES CAN HELP OPTIMIZE THE PR AND SOCIAL MEDIA
    ENGAGEMENT CAMPAIGNS TO ESTABLISH AUTHORITATIVE AND
    RELEVANT EDGES.
  • Channel strategy optimization
    MARKETING STRATEGY OF FYNANZ NEEDS TO INCORPORATE NEW MARKETING CHANNELS FOR LEAD GENERATIONS. OPPORTUNITIES CAN HELP IDENTIFY THESE COST EFFECTIVE MARKETING CHANNELS.
  • BLOGGING STRATEGY
    NEEDS TO BE OPTIMIZED TO EFFECTIVELY UTILIZE IT AS A RELEVANCY AND AUTHORITY BUILDING TOOL.
    UNOPTIMIZED BLOGGING STRATEGIES CAN CAUSE A NEGATIVE
    EFFECT ON THE QUALITY SCORE.
  • OPPORTUNITIES can help fynanzengagE current and prospective customers by utilizing the untapped opportunities USING EMAIL MARKETING.
    EMAIL MARKETING
    OPPORTUNITIES CAN HELP YOU DEPLOY AN EMAIL MARKETING STRATEGY to effectively capture, convert and retain
    users.
  • DemandMaps™
    AuthorityMaps™
    CompetitionMaps™
    BrandMaps™
    LocalMaps™
    RelevanceMaps™
    TRAINING
    DEVELOPMENT
    UPDATES
    CMF
    ADVISORY
    SERVICES AND
    RECOMMENDATIONS
    research
  • action
    Services and recommendations > ACTION MAP
    MAP
    2.
    3.
    4.
    1.
    MODIFICATION OF CURRENT SEO PRACTICES
    CONTENT OPTIMIZATION
    CONTENT DEVELOPMENT
    DISCOVERY
    Implementation of Recommendations based on comprehensive site review.
    Prevent damage from penalties.
    Research and eliminate root cause(s).
    REMOVAL OF DUPLICATE CONTENT PENALTY FACTORS
    INCORPORATE persuasive messaginginto your content strategy
    OPTIMIZATION OF DESIGN / LAYOUT
    CLEANUP OF HTML / STRUCTURE
    IDENTIFICATION OF STRATEGIC KEY PHRASES
    CONTENT WRITING OPTIMIZED FOR BOTH USERS ANDSEARCH ENGINES
    REFINEMENT OF GOALS
    IDENTIFICATION OF TRAINING NEEDS
  • action
    Services and recommendations > ACTION MAP
    MAP
    8.
    6.
    5.
    7.
    AUTHORITY/LINK ANALYSIS
    CMS SELECTION
    RESEARCH SERVICES
    RELEVANCE ANALYSIS & INJECTION
    Identification of authority candidates for IBL(s) and OBL(s).
    OPTIMIZED PRESS RELEASES AND Article Marketing
    WELL ORCHESTRATED, ANCHORED, IN-BOUND AND OUT-BOUND LINK BUILDING
    CMS Requirements Analysis.
    Proposal for Opportunities CMF.
    COMPETITIVE RESEARCH
    DEMAND RESEARCH
    LONG TAIL MAPS
    LOCAL MAPS
    RELEVANCE MAPS
    RELEVANCE INJECTION TRAINING
  • action
    Services and recommendations > ACTION MAP
    MAP
    9.
    10.
    11.
    12.
    CONTENT NODES
    LANDING PAGE DEVELOPMENT
    LOG ANALYSIS
    MIGRATION STRATEGY REVIEW
    Analysis of web server log files
    Analysis of analytic reports
    TO ENSURE MIGRATION HAPPENS IN A SEARCH ENGINE FRIENDLY AND SAFE MANNER.
    FOR CREATING AND CONTROLLING NODES WITH NICHE SPECIFIC AUTHORITY
    Creation of Niche aggregators and directory
    Placement on fewblocks.com
    CLEAR CALL TO ACTION
    OPTIMAL NICHE-TARGETED LAYOUTS
    PRE-DETERMINED NAVIGATION PATHS TO CONVERSION
  • action
    Services and recommendations > ACTION MAP
    MAP
    16.
    13.
    14.
    15.
    TRAINING SERVICES
    CONVERSION OPTIMIZATION
    ARCHITECTURE REVIEW
    MULTIPLE DOMAIN STRATEGY AND NODE HOSTING REVIEW
    ON-SITE
    OFF-SITE
    ON-DEMAND
    Analysis and review of current conversion roadmaps.
    USABILITY ANALYSIS
    RECOMMENDATIONS FOR REFINEMENT OF:
    SITE ARCHITECTURE
    LINKING ARCHITECTURE
    URL ARCHITECTURE
    SEARCH ENGINE FRIENDLY HOSTING OF MULTIPLE SITES
  • action
    Services and recommendations > ACTION MAP
    MAP
    20.
    17.
    18.
    19.
    EMAIL MARKETING STRATEGY
    SOCIAL OPTIMIZATION
    CHANNEL STRATEGY OPTIMIZATION
    MOBILE OPTIMIZATION
    INCREASE CAPTURES, CONVERSIONS AND RETENTION BY EMPLOYING AN EFFECTIVE EMAIL MARKETING STRATEGY
    OPTIMIZATION FOR SOCIAL MEDIA INCLUDING
    FOURSQUARE
    TWITTER
    FACEBOOK
    INCREASE LEADS & CONVERSIONS USING CHANNEL PARTNER PROGRAMS
    OPTIMIZATION FOR MOBILE SERVICES
    MOBILE SEARCH
    MOBILE SITEMAPS
  • OPPORTUNITIES MAPS
    DemandMaps™
    AuthorityMaps™
    CompetitionMaps™
    BrandMaps™
    LocalMaps™
    RelevanceMaps™
  • KEYWORD DILUTION
    Current content composition contributes to high dilution.
  • KEYWORD DENSITY
    keyword density is not healthy.
  • CONTENT LAYOUT
    IS NOT COMMUNICATE THE IMPORTANCE OF VARIOUS ELEMENTS ON THE PAGE
  • CALL TO ACTION
    A strategically placed, CONSISTENT AND CLEAR CALL TO ACTION IS MISSING
  • PERSUASIVE MESSAGING
    SHOULD BE INCORPORATED WITHIN NEW AND EXISTING CONTENT
  • PR CAMPAIGN REVIEW
    CURRENT PR STRATEGY OF FYNANZ ISN’T TAKING FULL ADVANTAGE OF OPPORTUNITIES THAT ARE AVAILABLE. OPPORTUNITIES CAN HELP OPTIMIZE THE PR AND SOCIAL MEDIA
    ENGAGEMENT CAMPAIGNS TO ESTABLISH AUTHORITATIVE AND
    RELEVANT EDGES.
  • ASSET AND MEDIA EMBEDDING STRATEGY
    Per our initial review, current asset and media embedding strategy isn't optimized. Optimization in this area helps increase quality score.
  • SOCIAL STRATEGY
    RECENT CHANGES IN RANKING
    ALGORITHMS INCORPORATE RESULTS
    FROM SOCIAL NETWORKS MAKING IT
    IMPERATIVE FOR BUSINESSES TO INVEST
    IN A SOCIAL STRATEGY.
  • BLOGGING STRATEGY
    NEEDS TO BE OPTIMIZED TO EFFECTIVELY UTILIZE IT AS A RELEVANCY AND AUTHORITY BUILDING TOOL.
    UNOPTIMIZED BLOGGING STRATEGIES CAN CAUSE A NEGATIVE
    EFFECT ON THE QUALITY SCORE.
  • VISITOR RETENTION
    A poor conversion strategy generally leads to a poor visitor retention strategy. An analysis of analytics reports can help identify issues with visitor retention.
    Conversion optimization is key to visitor retention
  • OPPORTUNITY
    Abridged Authority Maps™
  • OPPORTUNITY
    SIMILARITY Maps™
  • Optimized execution
    WE PROVIDE YOU WITH A SINGLE PLANNING, EXECUTION, MEASUREMENT AND OPTIMIZATION FRAMEWORK FOR SYNCHRONIZED SEO AND SEM
  • Integrated search strategy
    WE HELP YOU CREATE SUSTAINABLE SEARCH STRATEGY, BY INTEGRATING SEARCH STRATEGY INTO ALL ASPECTS OF YOUR BUSINESS
  • OPPORTUNITIES MAPS
    DemandMaps™
    AuthorityMaps™
    CompetitionMaps™
    BrandMaps™
    LocalMaps™
    RelevanceMaps™
    WE HELP YOU CREATE A SUSTAINABLE SEARCH STRATEGY, BY INTEGRATING SEARCH STRATEGY INTO ALL ASPECTS OF YOUR BUSINESS
  • DemandMaps™
    AuthorityMaps™
    CompetitionMaps™
    BrandMaps™
    LocalMaps™
    RelevanceMaps™
    TRAINING
    DEVELOPMENT
    UPDATES
    CMF
    ADVISORY
    SERVICES AND
    RECOMMENDATIONS
    research
  • Search Engines measure relevancy based on presence of relevant keywords and Semantic distance between them.
    RelevanceMaps from Opportunities maximizes your relevance by analyzing global demand patterns and generating a weighted list of keywords expected by the search engines. In addition to increasing relevance and visibility, RelevanceMaps also help with long tail optimizations.
    RelevanceMap output can then be used for deep linking to expose long tail content.
  • authority Maps™
    EXTERNAL AUTHORITY MAPS™
    • IDENTIFY SITES THAT ARE CURRENTLY CONSIDERED AUTHORITATIVE BY THE SEARCH ENGINES
    INTERNAL AUTHORITY MAPS™
    • LEVERAGE YOUR STRONGEST NODES TO STRATEGICALLY EXTEND AUTHORITY TO NON-AUTHORITATIVE NODES IN THE EYES OF THE SEARCH ENGINES.
  • SERVICES > MOBILE SEO
    MOBILE SEO
    WE CAN HELP YOU WITH
    • MOBILE SEO OPTIMIZATION
    • GEO OPTIMIZATION
    • MOBILE SITE MAPS
    • MOBILE LANDING PAGES
  • OPPORTUNITIES CAN PROVIDE CUSTOM-TAILORED AND NICHE FOCUSED SEO TRAINING SERVICES TO YOUR CURRENT DESIGN, DEVELOPMENT, MARKETING AND SEO TEAMS. BOTH ON-SITE AND OFF-SITE TRAINING SERVICES ARE AVAILABLE.
    TRAINING SERVICES
    WE OFFER ON-SITE AND OFF-SITE TRAINING SERVICES TO BRING
    YOUR IN-HOUSE TALENT UP TO DATE WITH SUSTAINABLE PRACTICES FOR A SUCCESSFUL SEARCH STRATEGY.
  • SERVICES
  • HAVING A SUSTAINABILITY REPORT FROM OPPORTUNITIES WILL HELP IDENTIFY ISSUES THAT THREATEN FYNANZ.COM’S RANKINGS. EQUIPPED WITH SUCH INFORMATION, FYNANZ CAN ADDRESS THE THREATS IT FACES AND WEAKNESSES IN CURRENT IMPLEMENTATION.
    SUSTAINABILITY REVIEW
    WE highly recommend that you allow Opportunities to conduct a Sustainability Review for your site. During this intense review, we analyze everything from HTML layout to CDN Integration and beyond.
    We measure your site’s presentations against our proprietary checklist of more than 200
    factors organized into 20 categories.
  • SUSTAINABILITY REVIEW AND SUSTAINABILITY SCORES
  • OUR SUSTAINABILITY REVIEW CHECKS YOUR ONLINE PRESENCE AGAINST MORE THAN 200 FACTORS (DIVIDED INTO 20 CATEGORIES) TO DETERMINE WEAKNESSES AND THREATS RELATED TO SUCCESSFUL EXECUTION OF YOUR SEARCH STRATEGY
  • ABOUT OPPORTUNITIES
  • About Opportunities
    Opportunities helps publishers implement Sustainable Search Strategies™,improving user acquisitions,reach, conversions, awareness and monetization opportunities
    • Sustainable Search Strategies
    • Identifies target keywords and phrasesthat attract qualified visitors and convert well for you.
    • Increases Relevancy by Injecting RelevanceMaps.
    • Decreases Propensity for Penalization by AITEXT Replacement.
    • Increases Authority by comprehensive edge-building campaigns with authoritative nodes and by creation of Authority Hubs.
    • Increases Conversions by attracting qualified audience and directing them through a pre-determined strategic conversion path.
    • Lowers Penalization risk by implementing a well-balanced and integrated search strategy.
  • UNIQUELY EXPERIENCED TO HELP YOU GET TOP RANKINGS
  • UNIQUELY EXPERIENCED TO HELP YOU GET TOP RANKINGS
  • > WHY OPPORTUNITIES? > STRATEGIC PLANNING BLUEPRINT
    ALL YOU NEED TO KNOW IS FYNANZ@ABOUTOPPORTUNITIES.COM