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TARGETED AUDIENCE:<br /><ul><li> DECISION MAKERS AT CREDIT UNIONS
 Integrators of private student lending   PLATFORMS</li></li></ul><li>“Deciding to hire an SEO is a big decision that can ...
“Deciding to hire an SEO is a big decision that can potentially improve your site and save time…”<br />“… but you can also...
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?<br />?????????????????????????????????????????????????????????????????<br />????????????????????????????????????????????...
?<br />?????????????????????????????????????????????????????????????????<br />????????????????????????????????????????????...
?<br />?????????????????????????????????????????????????????????????????<br />????????????????????????????????????????????...
?<br />?????????????????????????????????????????????????????????????????<br />????????????????????????????????????????????...
?<br />?????????????????????????????????????????????????????????????????<br />????????????????????????????????????????????...
?<br />?????????????????????????????????????????????????????????????????<br />????????????????????????????????????????????...
?<br />?????????????????????????????????????????????????????????????????<br />????????????????????????????????????????????...
?<br />WITH US<br />IT’S  NOT<br />?????????????????????????????????????????????????????????????????<br />????????????????...
UNCERTAINTY IS THE MOST DIFFICULT MODE OF DECISION MAKING<br />
What does it mean to be authoritative?<br />UNCERTAINTY IS THE MOST DIFFICULT MODE OF DECISION MAKING<br />
How can I be relevant?<br />What does it mean to be authoritative?<br />UNCERTAINTY IS THE MOST DIFFICULT MODE OF DECISION...
How can I be relevant?<br />What is this thing called caffeine?<br />What does it mean to be authoritative?<br />UNCERTAIN...
How can I be relevant?<br />What is this thing called caffeine?<br />What does it mean to be authoritative?<br />What impa...
How can I be relevant?<br />Does PageRank still matters?<br />What is this thing called caffeine?<br />What does it mean t...
How can I be relevant?<br />Does PageRank still matters?<br />What is this thing called caffeine?<br />What does it mean t...
THE SEARCH ECOSPHERE<br />
Market Share Comparison <br />Google: $160B[majority of the revenue is from paid search]<br />    L*MAR $189B[owns 7,300 s...
…sites that don’t rank naturally…<br />Market Share Comparison <br />Google: $160B[majority of the revenue is from paid se...
$0.88out of every online search dollar is spent on paid search…<br />
$0.88out of every online search dollar is spent on paid search…<br />…even though 85 percent  of searchers click on organi...
LOWEST COST PER ACQUISITION<br />
search > average vs paid > HEAT MAP<br />THE TOP TWO ORGANIC LISTINGS USUALLY RECEIVE MORE THAN 50% OF THE CLICKS ON A SEA...
UNTAPPED OPPORTUNITY<br />the opportunity to reach customers through organic search remains largely untapped<br />
RELEVANCY, TRUST, CLICK & CONVERVSION<br />
WHICH RESULTS ARE MORE RELEVANT ON GOOGLE?<br />RELEVANCY, TRUST, CLICK & CONVERVSION<br />
ORGANIC SEO CAMPAIGNS CAN GIVE YOU RESULTS THAT LAST!<br />PAY-PER-CLICK COSTS ARE RISING STEADILY<br />VISITORS ARE BECOM...
THREAT<br />OPPORTUNITIES CAN HELP FYNANZ WITH VISIBILITY ACROSS HIGHLY COMPETITIVE KEYWORDS WITHOUT HAVING TO PAY ON A CO...
THREAT<br />$$$KEYWORDS OPEN KEY MONETIZATION OPPORTUNITIES THAT CAN BE INTEGRATED TO ESTABLISH AUTHORITY AND ATTRACT AUDI...
THREAT<br />$$$KEYWORDS OPEN KEY MONETIZATION OPPORTUNITIES THAT CAN BE INTEGRATED TO ESTABLISH AUTHORITY AND ATTRACT AUDI...
THREAT<br />IMPACTS OF INTENSE COMPETITION<br />Because of the high average CPC amount associated with keywords in Fynanz’...
The wild west days of SEO are gone<br />MORE FACTORS ARE BEING ADDED FOR RANKING AND PENALIZATIONS<br />OpportunitIES<br /...
CAFFEINE is a major infrastructural change by google<br />
CAFFEINE > COMPARISON WITH OLD INDEX<br />
MORE THAN 200 RANKING FACTORS<br />
SPECIALIZED SEO REQUIRES SPECIALIZED STRATEGIES<br />
CURRENT STATE OF FYNANZ<br />
STRENGTH<br />OPPORTUNITIES CAN IMPLEMENT A COMPREHENSIVE, INTEGRATED AND SUSTAINABLE SEARCH STRATEGY WHICH WILL ALLOW FYN...
THREAT: DECLINING TRAFFIC<br />AN UNHEALTHY TREND IN TRAFFIC AS MEASURED BY COMPETE.COM<br />
THREAT<br />FOR EVERY CREDIT UNION, IT SEEMS FYNANZ REPLICATES ITS ENTIRE CONTENT LAYOUT. THIS RESULTS IN DUPLICATE CONTEN...
WEAKNESS<br />PROPRIETARY TOOLS AND RESEARCH FROM OPPORTUNITIES CAN HELP INCREASE ON-SITE RELEVANCY BY INJECTING RELEVANT ...
OPPORTUNITIES CAN STRATEGICALLY HELP WITH DESIGNING AN AUTHORITY BLUE PRINT WHICH CAN THEN BE USED TO EXTEND AUTHORITY TO ...
CONVERSION-OPTIMIZED CONTENT WRITING AND OPTIMIZATION SERVICES BY OPPORTUNITIES CAN HELP FYNANZ.COM ACHIEVE A BALANCE BETW...
HISTORICAL TRENDS SHOW SEARCH ENGINES PLACING AN INCREASED IMPORTANCE ON THE LAYOUT OF THE CONTENT. <br />CONTENT LAYOUT<b...
WEAKNESS<br />PROPRIETARY TOOLS AND RESEARCH FROM OPPORTUNITIES CAN HELP INCREASE ON-SITE RELEVANCY BY INJECTING RELEVANT ...
WEAKNESS<br />OPPORTUNITIES CAN IMPLEMENT AND OPTIMIZE CRAWL PATHS TO BETTER ASSIST SEARCH ENGINES.<br />CRAWLABILITY<br /...
OPPORTUNITIES CAN OPTIMIZE SITEMAP IMPLEMENTATIONS AND ENSURE THAT THE SITEMAPS  ARE BOTH EFFECTIVE AND EFFICIENT IN GUIDI...
A STRATEGIC ARCHITECTURE IS CRUCIAL FOR HIGHER RANKINGS. OPPORTUNITIES SPECIALIZES IN OPTIMIZING LINKING, URL, CONTENT AND...
OPPORTUNITIES CAN HELP IN FULLY OPTIMIZING ASSET AND MEDIA EMBEDDING STRATEGY TO FACILITATE COMMUNICATION OF IMPORTANT SIG...
GOOGLE’S RECENT PATENT ASSIGNMENTS INDICATE THE SIGNIFICANCE OF  SEMANTIC DISTANCE BETWEEN KEYWORDS  WHEN DETERMINING QUER...
Conversion OPTIMIZATION<br />Conversion now involves analyzing behaviors, testing placements, and starting and managing co...
VISITOR RETENTION<br />A poor conversion strategy generally leads to a poor visitor retention strategy. An analysis of ana...
Opportunities can help implement Advance monitoring tools such as heat maps and demand maps to gain actionable insights IN...
PERSUASIVE MESSAGING<br />SHOULD BE INCORPORATED WITHIN NEW AND EXISTING CONTENT<br />
NOT HAVING A CLEAR CALL TO ACTION HURTS CONVERSIONS. OPPORTUNITIES HELPS ORGANIZATIONS IMPLEMENT STRATEGIC CALL TO ACTION ...
ARE YOU KEEPING YOUR GOOD WORK A SECRET?<br />OPPORTUNITIES HELPS ORGANIZATIONS OPTIMIZE THEIR PR STRATEGY TO GAIN THE MOS...
Channel strategy optimization<br />MARKETING STRATEGY OF FYNANZ NEEDS TO INCORPORATE NEW MARKETING CHANNELS FOR LEAD GENER...
BLOGGING STRATEGY<br />NEEDS TO BE OPTIMIZED TO EFFECTIVELY UTILIZE IT AS A RELEVANCY AND AUTHORITY BUILDING TOOL.<br />UN...
OPPORTUNITIES can help fynanzengagE current and prospective customers by utilizing the untapped opportunities USING EMAIL ...
DemandMaps™<br />AuthorityMaps™<br />CompetitionMaps™<br />BrandMaps™<br />LocalMaps™<br />RelevanceMaps™<br />TRAINING<br...
action<br />Services and recommendations > ACTION MAP<br />MAP<br />2. <br />3. <br />4.<br />1.<br />MODIFICATION OF CURR...
action<br />Services and recommendations > ACTION MAP<br />MAP<br />8.<br />6.<br />5. <br />7. <br />AUTHORITY/LINK ANALY...
action<br />Services and recommendations > ACTION MAP<br />MAP<br />9. <br />10. <br />11.<br />12. <br />CONTENT NODES<br...
action<br />Services and recommendations > ACTION MAP<br />MAP<br />16. <br />13. <br />14. <br />15.<br />TRAINING SERVIC...
action<br />Services and recommendations > ACTION MAP<br />MAP<br />20. <br />17. <br />18. <br />19.<br />EMAIL MARKETING...
OPPORTUNITIES MAPS<br />DemandMaps™<br />AuthorityMaps™<br />CompetitionMaps™<br />BrandMaps™<br />LocalMaps™<br />Relevan...
KEYWORD DILUTION<br />Current content composition contributes to high dilution.<br />
KEYWORD DENSITY<br />keyword density is not healthy.<br />
CONTENT LAYOUT<br />IS NOT COMMUNICATE THE IMPORTANCE OF VARIOUS ELEMENTS ON THE PAGE<br />
CALL TO ACTION<br />A strategically placed, CONSISTENT AND CLEAR CALL TO ACTION IS MISSING <br />
PERSUASIVE MESSAGING<br />SHOULD BE INCORPORATED WITHIN NEW AND EXISTING CONTENT<br />
PR CAMPAIGN REVIEW<br />CURRENT PR STRATEGY OF FYNANZ ISN’T TAKING FULL ADVANTAGE OF OPPORTUNITIES THAT ARE AVAILABLE. OPP...
ASSET AND MEDIA EMBEDDING STRATEGY<br />Per our initial review, current asset and media embedding strategy isn't optimized...
SOCIAL STRATEGY<br />RECENT CHANGES IN RANKING <br />ALGORITHMS INCORPORATE RESULTS<br />FROM SOCIAL NETWORKS MAKING IT<br...
BLOGGING STRATEGY<br />NEEDS TO BE OPTIMIZED TO EFFECTIVELY UTILIZE IT AS A RELEVANCY AND AUTHORITY BUILDING TOOL.<br />UN...
VISITOR RETENTION<br />A poor conversion strategy generally leads to a poor visitor retention strategy. An analysis of ana...
OPPORTUNITY<br />Abridged Authority Maps™<br />
OPPORTUNITY<br />SIMILARITY Maps™<br />
Optimized execution<br />WE PROVIDE YOU WITH A SINGLE PLANNING, EXECUTION, MEASUREMENT AND OPTIMIZATION FRAMEWORK FOR SYNC...
Integrated search strategy<br />WE HELP YOU CREATE SUSTAINABLE SEARCH STRATEGY, BY INTEGRATING SEARCH STRATEGY INTO ALL  A...
OPPORTUNITIES MAPS<br />DemandMaps™<br />AuthorityMaps™<br />CompetitionMaps™<br />BrandMaps™<br />LocalMaps™<br />Relevan...
DemandMaps™<br />AuthorityMaps™<br />CompetitionMaps™<br />BrandMaps™<br />LocalMaps™<br />RelevanceMaps™<br />TRAINING<br...
Search Engines measure relevancy based on presence of relevant keywords and Semantic distance between them. <br />Relevanc...
authority Maps™<br />EXTERNAL AUTHORITY MAPS™<br /><ul><li> IDENTIFY SITES THAT ARE CURRENTLY  CONSIDERED AUTHORITATIVE BY...
 GEO OPTIMIZATION
 MOBILE SITE MAPS
 MOBILE LANDING PAGES</li></li></ul><li>OPPORTUNITIES CAN PROVIDE CUSTOM-TAILORED AND NICHE FOCUSED SEO TRAINING SERVICES ...
SERVICES<br />
HAVING A SUSTAINABILITY REPORT FROM OPPORTUNITIES  WILL HELP IDENTIFY ISSUES THAT THREATEN FYNANZ.COM’S RANKINGS. EQUIPPED...
SUSTAINABILITY REVIEW AND SUSTAINABILITY SCORES<br />
OUR SUSTAINABILITY REVIEW CHECKS YOUR ONLINE PRESENCE AGAINST MORE THAN 200 FACTORS (DIVIDED INTO 20 CATEGORIES) TO DETERM...
ABOUT OPPORTUNITIES<br />
About Opportunities<br />Opportunities helps publishers implement Sustainable Search Strategies™,improving user acquisitio...
Identifies target keywords and phrasesthat attract qualified visitors and  convert well for you.
Increases Relevancy by Injecting RelevanceMaps.
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SEO / SEM SWOT Presentation

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I created this proposal but wasn't engaged so posting my hard work in hopes that it will help people understand SEO as a lot more complicated than acquiring links. It's fascinating to me that 88% of online search dollars are spent on paid search when 85% of the audience ignores it. The state of confusion in the field of SEO/SEM is such that entrepreneurs, VCs and CMOs are hesitant to invest in it, other than for building links and social participation.

Name a company and I can point areas after areas which they have ignored. Google itself doesn't apply SEO to it's own properties (there are internal guides about Google's need to do SEO for its own sites).

The most authoritative source of knowledge outside of Google can come from understanding large scale data infrastructures, graph algorithms, technology (patents) and historic events and interactions.

Hope you enjoy the presentation.

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Transcript of "SEO / SEM SWOT Presentation "

  1. 1.
  2. 2. TARGETED AUDIENCE:<br /><ul><li> DECISION MAKERS AT CREDIT UNIONS
  3. 3. Integrators of private student lending PLATFORMS</li></li></ul><li>“Deciding to hire an SEO is a big decision that can potentially improve your site and save time…”<br />
  4. 4. “Deciding to hire an SEO is a big decision that can potentially improve your site and save time…”<br />“… but you can also risk damage to your site and reputation.” – Google INC.<br />
  5. 5. ?<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />HARD?<br />WHY IS SEO…<br />
  6. 6. ?<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />HARD?<br />TIME CONSUMING?<br />WHY IS SEO…<br />
  7. 7. ?<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />IGNORED?<br />HARD?<br />TIME CONSUMING?<br />WHY IS SEO…<br />
  8. 8. ?<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />overwhelming?<br />IGNORED?<br />HARD?<br />TIME CONSUMING?<br />WHY IS SEO…<br />
  9. 9. ?<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />COMPLICATED?<br />overwhelming?<br />IGNORED?<br />HARD?<br />TIME CONSUMING?<br />WHY IS SEO…<br />
  10. 10. ?<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />COMPLICATED?<br />MYSTERIOUS?<br />overwhelming?<br />IGNORED?<br />HARD?<br />TIME CONSUMING?<br />WHY IS SEO…<br />
  11. 11. ?<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />COMPLICATED?<br />MYSTERIOUS?<br />overwhelming?<br />EVIL?<br />IGNORED?<br />HARD?<br />TIME CONSUMING?<br />WHY IS SEO…<br />
  12. 12. ?<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />COMPLICATED?<br />MYSTERIOUS?<br />overwhelming?<br />EVIL?<br />MYTHICAL?<br />IGNORED?<br />HARD?<br />TIME CONSUMING?<br />WHY IS SEO…<br />
  13. 13. ?<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />COMPLICATED?<br />MYSTERIOUS?<br />overwhelming?<br />EVIL?<br />MYTHICAL?<br />IGNORED?<br />CROWDED?<br />HARD?<br />TIME CONSUMING?<br />WHY IS SEO…<br />
  14. 14. ?<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />COMPLICATED?<br />MYSTERIOUS?<br />overwhelming?<br />EVIL?<br />MYTHICAL?<br />IGNORED?<br />CROWDED?<br />HARD?<br />TIME CONSUMING?<br />SO Misunderstood?<br />WHY IS SEO…<br />
  15. 15. ?<br />WITH US<br />IT’S NOT<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />?????????????????????????????????????????????????????????????????<br />COMPLICATED?<br />MYSTERIOUS?<br />overwhelming?<br />EVIL?<br />MYTHICAL?<br />IGNORED?<br />CROWDED?<br />HARD?<br />TIME CONSUMING?<br />SO Misunderstood?<br />WHY IS SEO…<br />
  16. 16. UNCERTAINTY IS THE MOST DIFFICULT MODE OF DECISION MAKING<br />
  17. 17. What does it mean to be authoritative?<br />UNCERTAINTY IS THE MOST DIFFICULT MODE OF DECISION MAKING<br />
  18. 18. How can I be relevant?<br />What does it mean to be authoritative?<br />UNCERTAINTY IS THE MOST DIFFICULT MODE OF DECISION MAKING<br />
  19. 19. How can I be relevant?<br />What is this thing called caffeine?<br />What does it mean to be authoritative?<br />UNCERTAINTY IS THE MOST DIFFICULT MODE OF DECISION MAKING<br />
  20. 20. How can I be relevant?<br />What is this thing called caffeine?<br />What does it mean to be authoritative?<br />What impact would it have on my rankings?<br />UNCERTAINTY IS THE MOST DIFFICULT MODE OF DECISION MAKING<br />
  21. 21. How can I be relevant?<br />Does PageRank still matters?<br />What is this thing called caffeine?<br />What does it mean to be authoritative?<br />What impact would it have on my rankings?<br />UNCERTAINTY IS THE MOST DIFFICULT MODE OF DECISION MAKING<br />
  22. 22. How can I be relevant?<br />Does PageRank still matters?<br />What is this thing called caffeine?<br />What does it mean to be authoritative?<br />What impact would it have on my rankings?<br />UNCERTAINTY IS THE MOST DIFFICULT MODE OF DECISION MAKING<br />AUTHORITATIVE GUIDANCE FROM OPPORTUNITIES HELPS YOU OVERCOME UNCERTAINTY AND FOCUS ON WHAT YOU DO BEST!<br />
  23. 23. THE SEARCH ECOSPHERE<br />
  24. 24. Market Share Comparison <br />Google: $160B[majority of the revenue is from paid search]<br /> L*MAR $189B[owns 7,300 stores]<br />OpportunitIES<br />O<br />
  25. 25. …sites that don’t rank naturally…<br />Market Share Comparison <br />Google: $160B[majority of the revenue is from paid search]<br /> L*MAR $189B[owns 7,300 stores]<br />OpportunitIES<br />O<br />
  26. 26. $0.88out of every online search dollar is spent on paid search…<br />
  27. 27. $0.88out of every online search dollar is spent on paid search…<br />…even though 85 percent of searchers click on organic results.<br />
  28. 28. LOWEST COST PER ACQUISITION<br />
  29. 29. search > average vs paid > HEAT MAP<br />THE TOP TWO ORGANIC LISTINGS USUALLY RECEIVE MORE THAN 50% OF THE CLICKS ON A SEARCH RESULTS PAGE<br />AVERAGE CLICKTHROUGH RATE FOR A PAID SEARCH PLACEMENT IS 2%<br />
  30. 30. UNTAPPED OPPORTUNITY<br />the opportunity to reach customers through organic search remains largely untapped<br />
  31. 31. RELEVANCY, TRUST, CLICK & CONVERVSION<br />
  32. 32. WHICH RESULTS ARE MORE RELEVANT ON GOOGLE?<br />RELEVANCY, TRUST, CLICK & CONVERVSION<br />
  33. 33. ORGANIC SEO CAMPAIGNS CAN GIVE YOU RESULTS THAT LAST!<br />PAY-PER-CLICK COSTS ARE RISING STEADILY<br />VISITORS ARE BECOMING MORE AWARE OF PAY-PER-CLICK AS ADVERTISING<br />
  34. 34. THREAT<br />OPPORTUNITIES CAN HELP FYNANZ WITH VISIBILITY ACROSS HIGHLY COMPETITIVE KEYWORDS WITHOUT HAVING TO PAY ON A COST PER CLICK BASIS<br />INTENSE COMPETITION<br />In some cases Advertisers are willing to pay, on average, more than $92 per click for keywords such as “student loan consolidation rates.” <br />
  35. 35. THREAT<br />$$$KEYWORDS OPEN KEY MONETIZATION OPPORTUNITIES THAT CAN BE INTEGRATED TO ESTABLISH AUTHORITY AND ATTRACT AUDIENCE<br />
  36. 36. THREAT<br />$$$KEYWORDS OPEN KEY MONETIZATION OPPORTUNITIES THAT CAN BE INTEGRATED TO ESTABLISH AUTHORITY AND ATTRACT AUDIENCE<br />
  37. 37. THREAT<br />IMPACTS OF INTENSE COMPETITION<br />Because of the high average CPC amount associated with keywords in Fynanz’s target market, the amount of pages competing for the keywords to benefit from contextual advertising is high. In such intensely <br />competitive niches, Search engines are <br />known to apply a more rigorous <br />Ranking criteria than IS APPLIED TO QUERIES WITH LOWER KEYWORD CPC VALUE. <br />
  38. 38. The wild west days of SEO are gone<br />MORE FACTORS ARE BEING ADDED FOR RANKING AND PENALIZATIONS<br />OpportunitIES<br />O<br />ABRIDGED LIST OF RECENT GOOGLE PATENTS RELATED TO INDEXING AND RANKING<br />
  39. 39. CAFFEINE is a major infrastructural change by google<br />
  40. 40. CAFFEINE > COMPARISON WITH OLD INDEX<br />
  41. 41. MORE THAN 200 RANKING FACTORS<br />
  42. 42. SPECIALIZED SEO REQUIRES SPECIALIZED STRATEGIES<br />
  43. 43. CURRENT STATE OF FYNANZ<br />
  44. 44. STRENGTH<br />OPPORTUNITIES CAN IMPLEMENT A COMPREHENSIVE, INTEGRATED AND SUSTAINABLE SEARCH STRATEGY WHICH WILL ALLOW FYNANZ TO FULLY BENEFIT FROM ITS CORE COMPETITIVE ADVANTAGES .<br />COMPETITIVE ADVANTAGE<br />Fynanz Academic Credit Score (FACS) <br />helps credit unions assess credit bureau data and student borrower academic attributes when scoring and pricing student loans.<br />
  45. 45. THREAT: DECLINING TRAFFIC<br />AN UNHEALTHY TREND IN TRAFFIC AS MEASURED BY COMPETE.COM<br />
  46. 46.
  47. 47. THREAT<br />FOR EVERY CREDIT UNION, IT SEEMS FYNANZ REPLICATES ITS ENTIRE CONTENT LAYOUT. THIS RESULTS IN DUPLICATE CONTENT BEING EXPOSED TO GOOGLE. SEARCH ENGINES FROWN ON SUCH PRACTICES, SINCE THEY CONSIDER IT AN ATTEMPT TO MANIPULATE RANKINGS<br />OPPORTUNITIES CAN HELP IN CRAFTING A STRATEGY THAT CAN MEET YOUR NEEDS WHILE PROTECTING YOU FROM DUPLICATE CONTENT PENALIZATIONS<br />REPLICATING SAME CONTENT ON EACH PARTNER SUBDOMAIN WILL SIGNIFICANTLY HURT FYNANZ’S ABILITY TO RANK<br />
  48. 48. WEAKNESS<br />PROPRIETARY TOOLS AND RESEARCH FROM OPPORTUNITIES CAN HELP INCREASE ON-SITE RELEVANCY BY INJECTING RELEVANT KEYWORDS EXPECTED BY SEARCH ENGINES. <br />POOR Relevancy<br />Google’s primary goal is to return Authoritative and Relevant sites. Currently Fynanz.com is missing majorityof the elements that must be present in order for search engines to consider Fynanz to be relevant in context of queries used by its audience. <br />
  49. 49. OPPORTUNITIES CAN STRATEGICALLY HELP WITH DESIGNING AN AUTHORITY BLUE PRINT WHICH CAN THEN BE USED TO EXTEND AUTHORITY TO INTERNAL NODES.<br />AUTHORITY DILUTION<br />CURRENTLY FYNANZ ISN’T CONSIDERED AUTHORITATIVE BY SEARCH ENGINES. INTERNAL AND EXTERNAL NODES SHOULD BE CAREFULLY REVIEWED FOR EXTENSION OF AUTHORITY.<br />
  50. 50. CONVERSION-OPTIMIZED CONTENT WRITING AND OPTIMIZATION SERVICES BY OPPORTUNITIES CAN HELP FYNANZ.COM ACHIEVE A BALANCE BETWEEN A HEALTHY KEYWORD DENSITY AND USER-FRIENDLINESS.<br />POOR KEYWORD DENSITYkeyword density is not healthy.<br />
  51. 51. HISTORICAL TRENDS SHOW SEARCH ENGINES PLACING AN INCREASED IMPORTANCE ON THE LAYOUT OF THE CONTENT. <br />CONTENT LAYOUT<br />IS NOT COMMUNICATING THE IMPORTANCE OF VARIOUS ELEMENTS ON THE PAGE<br />
  52. 52. WEAKNESS<br />PROPRIETARY TOOLS AND RESEARCH FROM OPPORTUNITIES CAN HELP INCREASE ON-SITE RELEVANCY BY INJECTING RELEVANT KEYWORDS EXPECTED BY SEARCH ENGINES. <br />UX OPTIMIZATION<br />AN OPTIMIZED USER-EXPERIENCE THAT NAVIGATES VISITORS DOWN<br />A PRE-DETERMINED PATH TO CONVERSION IS CRUCIAL FOR ACHIEVING A HEALTHY CONVERSION RATE.<br />
  53. 53. WEAKNESS<br />OPPORTUNITIES CAN IMPLEMENT AND OPTIMIZE CRAWL PATHS TO BETTER ASSIST SEARCH ENGINES.<br />CRAWLABILITY<br />SEVERAL ELEMENTS THAT CAN AID WITH GUIDING SPIDERS <br />Through the site are missing.<br />
  54. 54. OPPORTUNITIES CAN OPTIMIZE SITEMAP IMPLEMENTATIONS AND ENSURE THAT THE SITEMAPS ARE BOTH EFFECTIVE AND EFFICIENT IN GUIDING SPIDERS WITH NAVIGATING THE SITE.<br />SITEMAP<br />The sitemap is present on the site, however, it is not extending the right prioritization to individual nodes. <br />Our research indicates Search engines can derive relative importance of a page’s value based on the structure and placement of that page’s entry in the sitemap. <br />
  55. 55. A STRATEGIC ARCHITECTURE IS CRUCIAL FOR HIGHER RANKINGS. OPPORTUNITIES SPECIALIZES IN OPTIMIZING LINKING, URL, CONTENT AND SITE ARCHITECTURES TO HELP ENSURE MAXIMUM EFFECTIVENESS.<br />Architecture REVIEW<br />an architectural review allows us to identify weaknesses and missed opportunities within the site, linking, url and content architecture.<br />
  56. 56. OPPORTUNITIES CAN HELP IN FULLY OPTIMIZING ASSET AND MEDIA EMBEDDING STRATEGY TO FACILITATE COMMUNICATION OF IMPORTANT SIGNALS THAT CAN HELP INCREASE QUALITY SCORE USED FOR RANKING WEBSITES.<br />ASSET AND MEDIA EMBEDDING STRATEGY<br />Per our initial review, current asset and media embedding strategy isn't optimized. Optimization in this area helps increase quality score.<br />
  57. 57. GOOGLE’S RECENT PATENT ASSIGNMENTS INDICATE THE SIGNIFICANCE OF SEMANTIC DISTANCE BETWEEN KEYWORDS WHEN DETERMINING QUERY-SPECIFIC RELEVANCY OF A PAGE<br />Semantic distance between keywords<br />Currently, semantic distance between keywords is high which leads to a lower relevancy score.<br />
  58. 58. Conversion OPTIMIZATION<br />Conversion now involves analyzing behaviors, testing placements, and starting and managing conversations.<br />A conversion analysis should be performed to gauge effectiveness of current conversion strategy. From our initial review we can readily identify several key areas that need optimization.<br />
  59. 59. VISITOR RETENTION<br />A poor conversion strategy generally leads to a poor visitor retention strategy. An analysis of analytics reports can help identify issues with visitor retention.<br />Conversion optimization AND COMMUNICATION IS key to visitor retention<br />
  60. 60. Opportunities can help implement Advance monitoring tools such as heat maps and demand maps to gain actionable insights INTO AUDIENCE BEHAVIOR. WE ALSO UTILIZE OUR PROPRIETARY TOOLS AND ADVANCED SOCIOLOGICAL CONCEPTS TO GAIN KEY INSIGHTS THAT CAN BE USED TO FINE-TUNE CONVERSION AND SEARCH STRATEGIES<br />AUDIENCE behavior<br />metrics should be analyzed to gain insight into audience behavior. <br />
  61. 61. PERSUASIVE MESSAGING<br />SHOULD BE INCORPORATED WITHIN NEW AND EXISTING CONTENT<br />
  62. 62. NOT HAVING A CLEAR CALL TO ACTION HURTS CONVERSIONS. OPPORTUNITIES HELPS ORGANIZATIONS IMPLEMENT STRATEGIC CALL TO ACTION ON EACH PAGE FOR INCREASED CONVERSIONS AND MICRO-CONVERSIONS.<br />CALL TO ACTION<br />A strategically placed, CONSISTENT AND CLEAR CALL TO ACTION IS MISSING <br />
  63. 63. ARE YOU KEEPING YOUR GOOD WORK A SECRET?<br />OPPORTUNITIES HELPS ORGANIZATIONS OPTIMIZE THEIR PR STRATEGY TO GAIN THE MOST EXPOSURE, RELEVANCY, AND AUTHORITY IN THE EYES OF SEARCH ENGINES FOR MAXIMUM EFFECT OF PR ACTIVITIES.<br />PR CAMPAIGN REVIEW<br />CURRENT PR STRATEGY OF FYNANZ ISN’T TAKING FULL ADVANTAGE OF OPPORTUNITIES THAT ARE AVAILABLE. OPPORTUNITIES CAN HELP OPTIMIZE THE PR AND SOCIAL MEDIA<br />ENGAGEMENT CAMPAIGNS TO ESTABLISH AUTHORITATIVE AND<br />RELEVANT EDGES.<br />
  64. 64. Channel strategy optimization<br />MARKETING STRATEGY OF FYNANZ NEEDS TO INCORPORATE NEW MARKETING CHANNELS FOR LEAD GENERATIONS. OPPORTUNITIES CAN HELP IDENTIFY THESE COST EFFECTIVE MARKETING CHANNELS.<br />
  65. 65. BLOGGING STRATEGY<br />NEEDS TO BE OPTIMIZED TO EFFECTIVELY UTILIZE IT AS A RELEVANCY AND AUTHORITY BUILDING TOOL.<br />UNOPTIMIZED BLOGGING STRATEGIES CAN CAUSE A NEGATIVE<br />EFFECT ON THE QUALITY SCORE. <br />
  66. 66. OPPORTUNITIES can help fynanzengagE current and prospective customers by utilizing the untapped opportunities USING EMAIL MARKETING.<br />EMAIL MARKETING<br />OPPORTUNITIES CAN HELP YOU DEPLOY AN EMAIL MARKETING STRATEGY to effectively capture, convert and retain <br />users.<br />
  67. 67. DemandMaps™<br />AuthorityMaps™<br />CompetitionMaps™<br />BrandMaps™<br />LocalMaps™<br />RelevanceMaps™<br />TRAINING<br />DEVELOPMENT<br />UPDATES<br />CMF<br />ADVISORY<br />SERVICES AND <br />RECOMMENDATIONS<br />research<br />
  68. 68. action<br />Services and recommendations > ACTION MAP<br />MAP<br />2. <br />3. <br />4.<br />1.<br />MODIFICATION OF CURRENT SEO PRACTICES<br />CONTENT OPTIMIZATION<br />CONTENT DEVELOPMENT<br />DISCOVERY<br />Implementation of Recommendations based on comprehensive site review. <br />Prevent damage from penalties. <br />Research and eliminate root cause(s).<br />REMOVAL OF DUPLICATE CONTENT PENALTY FACTORS<br />INCORPORATE persuasive messaginginto your content strategy<br />OPTIMIZATION OF DESIGN / LAYOUT <br />CLEANUP OF HTML / STRUCTURE<br />IDENTIFICATION OF STRATEGIC KEY PHRASES<br />CONTENT WRITING OPTIMIZED FOR BOTH USERS ANDSEARCH ENGINES<br />REFINEMENT OF GOALS<br />IDENTIFICATION OF TRAINING NEEDS<br />
  69. 69. action<br />Services and recommendations > ACTION MAP<br />MAP<br />8.<br />6.<br />5. <br />7. <br />AUTHORITY/LINK ANALYSIS<br />CMS SELECTION<br />RESEARCH SERVICES<br />RELEVANCE ANALYSIS & INJECTION<br />Identification of authority candidates for IBL(s) and OBL(s).<br />OPTIMIZED PRESS RELEASES AND Article Marketing<br />WELL ORCHESTRATED, ANCHORED, IN-BOUND AND OUT-BOUND LINK BUILDING<br />CMS Requirements Analysis. <br />Proposal for Opportunities CMF.<br />COMPETITIVE RESEARCH<br />DEMAND RESEARCH<br />LONG TAIL MAPS<br />LOCAL MAPS<br />RELEVANCE MAPS<br />RELEVANCE INJECTION TRAINING<br />
  70. 70. action<br />Services and recommendations > ACTION MAP<br />MAP<br />9. <br />10. <br />11.<br />12. <br />CONTENT NODES<br />LANDING PAGE DEVELOPMENT<br />LOG ANALYSIS<br />MIGRATION STRATEGY REVIEW<br />Analysis of web server log files<br />Analysis of analytic reports<br />TO ENSURE MIGRATION HAPPENS IN A SEARCH ENGINE FRIENDLY AND SAFE MANNER.<br />FOR CREATING AND CONTROLLING NODES WITH NICHE SPECIFIC AUTHORITY<br />Creation of Niche aggregators and directory<br />Placement on fewblocks.com<br />CLEAR CALL TO ACTION<br />OPTIMAL NICHE-TARGETED LAYOUTS<br />PRE-DETERMINED NAVIGATION PATHS TO CONVERSION<br />
  71. 71. action<br />Services and recommendations > ACTION MAP<br />MAP<br />16. <br />13. <br />14. <br />15.<br />TRAINING SERVICES<br />CONVERSION OPTIMIZATION<br />ARCHITECTURE REVIEW<br />MULTIPLE DOMAIN STRATEGY AND NODE HOSTING REVIEW<br />ON-SITE<br />OFF-SITE<br />ON-DEMAND<br />Analysis and review of current conversion roadmaps.<br />USABILITY ANALYSIS<br />RECOMMENDATIONS FOR REFINEMENT OF:<br />SITE ARCHITECTURE<br />LINKING ARCHITECTURE<br />URL ARCHITECTURE<br />SEARCH ENGINE FRIENDLY HOSTING OF MULTIPLE SITES <br />
  72. 72. action<br />Services and recommendations > ACTION MAP<br />MAP<br />20. <br />17. <br />18. <br />19.<br />EMAIL MARKETING STRATEGY<br />SOCIAL OPTIMIZATION<br />CHANNEL STRATEGY OPTIMIZATION<br />MOBILE OPTIMIZATION<br />INCREASE CAPTURES, CONVERSIONS AND RETENTION BY EMPLOYING AN EFFECTIVE EMAIL MARKETING STRATEGY<br />OPTIMIZATION FOR SOCIAL MEDIA INCLUDING <br />FOURSQUARE<br />TWITTER<br />FACEBOOK<br />INCREASE LEADS & CONVERSIONS USING CHANNEL PARTNER PROGRAMS<br />OPTIMIZATION FOR MOBILE SERVICES<br />MOBILE SEARCH<br />MOBILE SITEMAPS<br />
  73. 73. OPPORTUNITIES MAPS<br />DemandMaps™<br />AuthorityMaps™<br />CompetitionMaps™<br />BrandMaps™<br />LocalMaps™<br />RelevanceMaps™<br />
  74. 74. KEYWORD DILUTION<br />Current content composition contributes to high dilution.<br />
  75. 75. KEYWORD DENSITY<br />keyword density is not healthy.<br />
  76. 76. CONTENT LAYOUT<br />IS NOT COMMUNICATE THE IMPORTANCE OF VARIOUS ELEMENTS ON THE PAGE<br />
  77. 77. CALL TO ACTION<br />A strategically placed, CONSISTENT AND CLEAR CALL TO ACTION IS MISSING <br />
  78. 78. PERSUASIVE MESSAGING<br />SHOULD BE INCORPORATED WITHIN NEW AND EXISTING CONTENT<br />
  79. 79. PR CAMPAIGN REVIEW<br />CURRENT PR STRATEGY OF FYNANZ ISN’T TAKING FULL ADVANTAGE OF OPPORTUNITIES THAT ARE AVAILABLE. OPPORTUNITIES CAN HELP OPTIMIZE THE PR AND SOCIAL MEDIA<br />ENGAGEMENT CAMPAIGNS TO ESTABLISH AUTHORITATIVE AND<br />RELEVANT EDGES.<br />
  80. 80. ASSET AND MEDIA EMBEDDING STRATEGY<br />Per our initial review, current asset and media embedding strategy isn't optimized. Optimization in this area helps increase quality score.<br />
  81. 81. SOCIAL STRATEGY<br />RECENT CHANGES IN RANKING <br />ALGORITHMS INCORPORATE RESULTS<br />FROM SOCIAL NETWORKS MAKING IT<br />IMPERATIVE FOR BUSINESSES TO INVEST<br />IN A SOCIAL STRATEGY.<br />
  82. 82. BLOGGING STRATEGY<br />NEEDS TO BE OPTIMIZED TO EFFECTIVELY UTILIZE IT AS A RELEVANCY AND AUTHORITY BUILDING TOOL.<br />UNOPTIMIZED BLOGGING STRATEGIES CAN CAUSE A NEGATIVE<br />EFFECT ON THE QUALITY SCORE. <br />
  83. 83. VISITOR RETENTION<br />A poor conversion strategy generally leads to a poor visitor retention strategy. An analysis of analytics reports can help identify issues with visitor retention.<br />Conversion optimization is key to visitor retention<br />
  84. 84. OPPORTUNITY<br />Abridged Authority Maps™<br />
  85. 85. OPPORTUNITY<br />SIMILARITY Maps™<br />
  86. 86. Optimized execution<br />WE PROVIDE YOU WITH A SINGLE PLANNING, EXECUTION, MEASUREMENT AND OPTIMIZATION FRAMEWORK FOR SYNCHRONIZED SEO AND SEM<br />
  87. 87. Integrated search strategy<br />WE HELP YOU CREATE SUSTAINABLE SEARCH STRATEGY, BY INTEGRATING SEARCH STRATEGY INTO ALL ASPECTS OF YOUR BUSINESS<br />
  88. 88. OPPORTUNITIES MAPS<br />DemandMaps™<br />AuthorityMaps™<br />CompetitionMaps™<br />BrandMaps™<br />LocalMaps™<br />RelevanceMaps™<br />WE HELP YOU CREATE A SUSTAINABLE SEARCH STRATEGY, BY INTEGRATING SEARCH STRATEGY INTO ALL ASPECTS OF YOUR BUSINESS<br />
  89. 89. DemandMaps™<br />AuthorityMaps™<br />CompetitionMaps™<br />BrandMaps™<br />LocalMaps™<br />RelevanceMaps™<br />TRAINING<br />DEVELOPMENT<br />UPDATES<br />CMF<br />ADVISORY<br />SERVICES AND <br />RECOMMENDATIONS<br />research<br />
  90. 90. Search Engines measure relevancy based on presence of relevant keywords and Semantic distance between them. <br />RelevanceMaps from Opportunities maximizes your relevance by analyzing global demand patterns and generating a weighted list of keywords expected by the search engines. In addition to increasing relevance and visibility, RelevanceMaps also help with long tail optimizations.<br />RelevanceMap output can then be used for deep linking to expose long tail content.<br />
  91. 91. authority Maps™<br />EXTERNAL AUTHORITY MAPS™<br /><ul><li> IDENTIFY SITES THAT ARE CURRENTLY CONSIDERED AUTHORITATIVE BY THE SEARCH ENGINES </li></ul>INTERNAL AUTHORITY MAPS™<br /><ul><li> LEVERAGE YOUR STRONGEST NODES TO STRATEGICALLY EXTEND AUTHORITY TO NON-AUTHORITATIVE NODES IN THE EYES OF THE SEARCH ENGINES. </li></li></ul><li>SERVICES > MOBILE SEO<br />MOBILE SEO<br />WE CAN HELP YOU WITH<br /><ul><li> MOBILE SEO OPTIMIZATION
  92. 92. GEO OPTIMIZATION
  93. 93. MOBILE SITE MAPS
  94. 94. MOBILE LANDING PAGES</li></li></ul><li>OPPORTUNITIES CAN PROVIDE CUSTOM-TAILORED AND NICHE FOCUSED SEO TRAINING SERVICES TO YOUR CURRENT DESIGN, DEVELOPMENT, MARKETING AND SEO TEAMS. BOTH ON-SITE AND OFF-SITE TRAINING SERVICES ARE AVAILABLE.<br />TRAINING SERVICES<br />WE OFFER ON-SITE AND OFF-SITE TRAINING SERVICES TO BRING<br />YOUR IN-HOUSE TALENT UP TO DATE WITH SUSTAINABLE PRACTICES FOR A SUCCESSFUL SEARCH STRATEGY. <br />
  95. 95. SERVICES<br />
  96. 96. HAVING A SUSTAINABILITY REPORT FROM OPPORTUNITIES WILL HELP IDENTIFY ISSUES THAT THREATEN FYNANZ.COM’S RANKINGS. EQUIPPED WITH SUCH INFORMATION, FYNANZ CAN ADDRESS THE THREATS IT FACES AND WEAKNESSES IN CURRENT IMPLEMENTATION.<br />SUSTAINABILITY REVIEW<br />WE highly recommend that you allow Opportunities to conduct a Sustainability Review for your site. During this intense review, we analyze everything from HTML layout to CDN Integration and beyond. <br />We measure your site’s presentations against our proprietary checklist of more than 200 <br />factors organized into 20 categories.<br />
  97. 97. SUSTAINABILITY REVIEW AND SUSTAINABILITY SCORES<br />
  98. 98. OUR SUSTAINABILITY REVIEW CHECKS YOUR ONLINE PRESENCE AGAINST MORE THAN 200 FACTORS (DIVIDED INTO 20 CATEGORIES) TO DETERMINE WEAKNESSES AND THREATS RELATED TO SUCCESSFUL EXECUTION OF YOUR SEARCH STRATEGY <br />
  99. 99.
  100. 100.
  101. 101.
  102. 102. ABOUT OPPORTUNITIES<br />
  103. 103. About Opportunities<br />Opportunities helps publishers implement Sustainable Search Strategies™,improving user acquisitions,reach, conversions, awareness and monetization opportunities<br /><ul><li>Sustainable Search Strategies
  104. 104. Identifies target keywords and phrasesthat attract qualified visitors and convert well for you.
  105. 105. Increases Relevancy by Injecting RelevanceMaps.
  106. 106. Decreases Propensity for Penalization by AITEXT Replacement.
  107. 107. Increases Authority by comprehensive edge-building campaigns with authoritative nodes and by creation of Authority Hubs.
  108. 108. Increases Conversions by attracting qualified audience and directing them through a pre-determined strategic conversion path.
  109. 109. Lowers Penalization risk by implementing a well-balanced and integrated search strategy.</li></li></ul><li>UNIQUELY EXPERIENCED TO HELP YOU GET TOP RANKINGS<br />
  110. 110. UNIQUELY EXPERIENCED TO HELP YOU GET TOP RANKINGS<br />
  111. 111. > WHY OPPORTUNITIES? > STRATEGIC PLANNING BLUEPRINT<br />ALL YOU NEED TO KNOW IS FYNANZ@ABOUTOPPORTUNITIES.COM<br />
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