Digital technology has been adopted widely in the heritage sector for everything from kiosks to mobile web, apps, augmented reality, not to forget multimedia and audio guides. It holds out the promise of enabling sites to deliver information and interpretation to the visitor. But, to what extent are we in control of these tools?
Are we still flushed with excitement at the possibilities? Are we still caught up in thinking about the many ways digital technologies can meet our organisational objectives?
This presentation uses data from a series of projects to argue that we need to become more informed commissioners - considering visitor motivation, organisational mission and technological capabilities to achieve success.