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The Potential for Mobile in Interpreting Manuscripts
The Potential for Mobile in Interpreting Manuscripts
The Potential for Mobile in Interpreting Manuscripts
The Potential for Mobile in Interpreting Manuscripts
The Potential for Mobile in Interpreting Manuscripts
The Potential for Mobile in Interpreting Manuscripts
The Potential for Mobile in Interpreting Manuscripts
The Potential for Mobile in Interpreting Manuscripts
The Potential for Mobile in Interpreting Manuscripts
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The Potential for Mobile in Interpreting Manuscripts

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A brief look at how our audiences are using mobile and the opportunities and challenges this may present for interpretation & learning around manuscripts.

A brief look at how our audiences are using mobile and the opportunities and challenges this may present for interpretation & learning around manuscripts.

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  • We come from a background of working with audio/multimedia guides. Were part of and witnessed lots of trials and tests but keen to move from more freeform pure experimentation to a position where we could more accurately identify and shape opportunities (based on reliable data, evaluation, experience) without losing ability to innovate. We developed a framework Today only time to discuss one aspect of that framework – audience looking at learning and interpretation in its broadest sense
  • We come from a background of working with audio/multimedia guides. Were part of and witnessed lots of trials and tests as smartphones grew in popularity but keen to move from more freeform pure experimentation to a position where we could more accurately identify and shape opportunities (based on reliable data, evaluation, experience) without losing ability to innovate. We developed a framework Today only time to discuss one aspect of that framework – audience And I thought I ’ d give you a flavour of what people are doing with their devices and highlight some of the opportunites this might throw up for us. This are really thoughts in progress so I welcome your input. looking at learning and interpretation in its broadest sense and focussing on manuscripts as content, objects and process
  • Let’s start with something very simple and relatively cheap – using devices in the gallery. iPads used regularly in galleries – flexible, cheap, easy to use At the Museum of Photographic Arts in San Diego the team use fixed iPads to display the pages of journals and manuscripts they couldn’t otherwise show – here they are displaying the first edtion of Apeture magazine and visitors can flick through the whole journal on the ipad. FACTS TO ADD: 44% OF MOBILE USERS IN EU5 NOW USE A SMARTPHONE SMARTPHONE SALES WERE UP 63% YEAR ON YEAR IN 2011 TABLET SALES FORECAST TO EXCEED PC SALES BY 2015
  • FACT: ACCORDING TO OFCOM SOCIAL NETWORKING 55% OF SMARTPHONE USERS HAVE USED SOCIAL NETWORKING SITES WITH ONE IN FOUR DOING SO REGULARLY. 74% OF TEENS USE THEIR SMARTPHONE FOR SOCIAL NETWORKING. People are already engaging with content in their own way – for example people are tweeting Wordsworth quotes. We find opportunities to curate visitors’ use of social networking – encouraging them to engage with content and respond. Can we challenge them with questions? Can we fuel their creativity? A low cost approach that needs no development. Examples: Philadelphia Art Museum invited visitors to create a Haiku in response to works by van Gogh
  • We use devices while we wait for the bus, to pass the time on our commute, in the evening in front of tv. We enjoy playful and game like experiences We have an opportunity to speak to a really wide range of audiences from the casual visitor to the super fan. Can we harness our super fans and geeks to actively participate in our work – online and on mobile Science organisations have begun to harness audiences to help them – describe Old Weather project (more than 22,000 contributors Mobile in particular is used to pass the time – users play and noodle around in down moments – at the bus stop, on their coffee break, while watching tv. Could your fans help transcribe manuscripts? Could they research a topic for you? Need to design in a way that directs and moderates behviour
  • Where does your mission overlap with your visitors’ motivations and interests? If you understand what your visitors’ motivations and interests are you have the opportunity to support and enhance their experience. Importance of utility then interpretation For example, does Dove Cottage receive visitors for whom walking is the most important motivator? They come to Dove Cottage or vaguely know about Wordsworth but they aren’t motivated by literature or heritage. Can you support and enhance their walking experience
  • FACT: half of all smartphone users report playing games – 80% of teens. CAMERA IS MOST USED TOOL But smartphones provide more generally a playful environment for all sorts of activities and this gives us the opportunity to support learning by doing. Authenticity and activity need not be sacrificed This app is by the Warhol Museum in Pittsburgh Visitors might draw, paint, write, edit Wrap interpretation around activity
  • Pew Research: Using a broader definition of e-content in a survey ending in December 2011, some 43% of Americans age 16 and older say they have either read an e-book in the past year or have read other long-form content such as magazines, journals, and news articles in digital format on an e-book reader, tablet computer, regular computer, or cell phone. Those who read e-books read more books than those who don't have the devices: The average reader of e-books says she has read 24 books (the mean number) in the past 12 months, compared with an average of 15 books by a non-e-book consumer. An encounter with real manuscripts is special – often inspiring But it is limited in duration and limited in what can be learnt on foot in an exhibition space There is an opportunity to capitalise on the energy and excitement at the end of a visit – for visitors to buy apps that can continue their involvement and exploration iPads in particular are proving fertile ground for innovation in books – with new ways to interact with texts
  • Transcript

    • 1. Mission Context Mobile, Audience Locative Motivations, Technology Needs & ExpectationsFrankly, Green +Frankly, Green + Webb WebbCreated for: Presented by: Date issued:Words on the Page Alyson Webb 26th April 2012
    • 2. Mission Content, Object, Process, Context, Meaning Mobile, Audience Locative Motivations, Technology Needs & ExpectationsFrankly, Green +Frankly, Green + Webb Webb
    • 3. Visitors are already familiar with and comfortable using these devices Museum of Photographic Arts, Balboa Park, San Diego 44% of mobile users in EU5 now use a smartphoneFrankly, Green + Webb
    • 4. 60% use social Curate visitors’ use of social networking apps networking Can we encouraging them to engage with content and respond. Can we challenge them with questions? Can we fuel their creativity?Frankly, Green + Webb
    • 5. Crowdsourcing & Citizen Historians Half of smartphone owners use theirhttp://www.flickr.com/photos/mgarbowski/ phone on their commute, 60% while waiting and 60% lying in bed Old Weather - NMM Over 22,000 participants Pepys Diary 28,000 followers on Twitter, 1600 annotations a weekFrankly, Green + Webb
    • 6. Follow your audience & Enhance their experience StreetView from The Museum of London + How to Grow Your Own, RHSFrankly, Green + Webb
    • 7. An opportunity for playful learning The Warhol Museum, Pittsburg: D.I.Y. POPFrankly, Green + Webb
    • 8. New devices are fostering newforms of interaction with textsThe sales of tablet devices isforecast to exceed PCs by 2015. The Wasteland by Touch PressFrankly, Green + Webb
    • 9. Frankly, Green + Webb

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