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The when and who of user testing
 

The when and who of user testing

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Frank West will give his thoughts on the `when and who` of user testing, how do we go about finding the right people and when do we actually need them? Getting the right user feedback can be the ...

Frank West will give his thoughts on the `when and who` of user testing, how do we go about finding the right people and when do we actually need them? Getting the right user feedback can be the difference between a successful project and a failure but with a limited budget can we afford to be picky? The answer is yes!

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  • Thank you Eleazar, most of my interesting research is behind NDA's at the moment but I'll be pushing info out about the primary product/business towards the end of April and will update here.
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  • Nice!! Thanks, I enjoyed your presentation. Do you have examples of research products or businesses to be launched?
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  • Thanks Koombea. I'm hoping to be able to record a re-run of the talk soon and will be uploading the video.
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  • great slideshare, would love to see more specific & detailed content on the subject!
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    The when and who of user testing The when and who of user testing Presentation Transcript

    • F @frankjwest Thewhenandwho ofusertesting WF
    • F Noteam Nobudget Noclient Noexperienceinthesector ...thatpeoplewillpayfor! 6monthstobuildaproduct… Settingthescene
    • FUsertesting! HowcanIbesuccessful?
    • F Thename Theidea Branding Features Pricing Journeys Everystepoftheway When?
    • F Creatingnewfeaturesyoucanputinfrontofuserseverymonth Agile Developforusertesting
    • F Thewhodependsonthewhenandwhat Everyone! Who?
    • F 1.Createashortsurvey(upto3questions) 2.Texteveryoneonyourcontactslist 3.Posttosocialmedia 4.Askfriends,family Usefulfortestinganameorbranding Generalopinions
    • F Coffeeshops Waitingrooms Sportshalls Swimmingpools Coffeemornings Racetracks SportseventsSportsevents Parks Busstops Trainstations Knowwhereyouraudiencehangout Personamatching
    • F Approachlocalbusinesses ConnectthroughLinkedIn Findeventsrelevanttoyourproduct Peopleintheindustry Thevoiceofexperience
    • FFindsomeonereallystupidandseewhat happens Bulletprooftesting
    • F Benice Respectpeoplestime Iftheyaren’tinterestedthensellthem alawnmower Peoplelovetofeelappreciated Remember
    • F @frankjwest It’suptoyouwhat feedbackyouuse WF