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The when and who of user testing

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Frank West will give his thoughts on the `when and who` of user testing, how do we go about finding the right people and when do we actually need them? Getting the right user feedback can be the …

Frank West will give his thoughts on the `when and who` of user testing, how do we go about finding the right people and when do we actually need them? Getting the right user feedback can be the difference between a successful project and a failure but with a limited budget can we afford to be picky? The answer is yes!

Published in: Data & Analytics, Design

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  • 1. F @frankjwest Thewhenandwho ofusertesting WF
  • 2. F Noteam Nobudget Noclient Noexperienceinthesector ...thatpeoplewillpayfor! 6monthstobuildaproduct… Settingthescene
  • 3. FUsertesting! HowcanIbesuccessful?
  • 4. F Thename Theidea Branding Features Pricing Journeys Everystepoftheway When?
  • 5. F Creatingnewfeaturesyoucanputinfrontofuserseverymonth Agile Developforusertesting
  • 6. F Thewhodependsonthewhenandwhat Everyone! Who?
  • 7. F 1.Createashortsurvey(upto3questions) 2.Texteveryoneonyourcontactslist 3.Posttosocialmedia 4.Askfriends,family Usefulfortestinganameorbranding Generalopinions
  • 8. F Coffeeshops Waitingrooms Sportshalls Swimmingpools Coffeemornings Racetracks SportseventsSportsevents Parks Busstops Trainstations Knowwhereyouraudiencehangout Personamatching
  • 9. F Approachlocalbusinesses ConnectthroughLinkedIn Findeventsrelevanttoyourproduct Peopleintheindustry Thevoiceofexperience
  • 10. FFindsomeonereallystupidandseewhat happens Bulletprooftesting
  • 11. F Benice Respectpeoplestime Iftheyaren’tinterestedthensellthem alawnmower Peoplelovetofeelappreciated Remember
  • 12. F @frankjwest It’suptoyouwhat feedbackyouuse WF