About Addison Whitney

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About Addison Whitney

  1. 1. About Addison Whitney New York San Francisco Munich Charlotte Tokyo (coming soon)
  2. 2. Addison Whitney Background Addison Whitney is global brand consultancy specializing in verbal branding, visual branding, and brand strategy consulting. Founded in 1991, th 1991 the experts at Addi t t Addison Whit Whitney have over 17 years of h f experience creating and developing some of the world’s leading brands. Our client-driven approach is proven and our process is tailored to meet the unique needs of each project project. New York San Francisco Munich Charlotte Tokyo (coming soon)
  3. 3. Addison Whitney Capabilities Brand Strategy Analysis & Development Brand Architecture & Nomenclature Strategy Consulting Brand Positioning & Key Messaging Brand Assessment B dA t Verbal Branding Creative Name & Tagline Development g Global Legal Prescreening Global Linguistic Evaluation Global Name Validation Research Visual Branding Corporate & Product Logo Design Visual Brand Hierarchy Stationery & C ll Si Collateral S l Systems Package Design Global Brand Standards Programs Website Design g New York San Francisco Munich Charlotte Tokyo (coming soon)
  4. 4. Select Brand Assignments New York San Francisco Munich Charlotte Tokyo (coming soon)
  5. 5. Verbal Branding Pfizer Kraft PocketPaks® Cakesters® Procter & Gamble Cadillac UnderJams® Escalade® Campbell's Microsoft Soup at Hand® Outlook ® Wachovia Motorola way2save ® MOTOTRBO ® New York San Francisco Munich Charlotte Tokyo (coming soon)
  6. 6. Visual Branding New York San Francisco Munich Charlotte Tokyo (coming soon)
  7. 7. Corporate Identity New York San Francisco Munich Charlotte Tokyo (coming soon)
  8. 8. Brand Strategy Development & Analysis New York San Francisco Munich Charlotte Tokyo (coming soon)
  9. 9. To learn more about Addison Whitney New York San Francisco Munich Charlotte Tokyo (coming soon)
  10. 10. Contact Us To arrange a time to discuss your upcoming b di initiatives contact: i branding i iti ti tt Scott F k b S tt Frankenburg Senior Brand Consultant Addison Whitney 11006 Rushmore Drive Suite 350 Charlotte, NC 28277 USA Tel. (704) 347-5700 ext. 75721 sfrankenburg@addisonwhitney.com sfrankenburg@addisonwhitney com www.addisonwhitney.com www.brandsalsa.com New York San Francisco Munich Charlotte Tokyo (coming soon)

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