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Blog Writing
 

Blog Writing

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    Blog Writing Blog Writing Presentation Transcript

    • Guidelines for Writing an Effective Blog
    • Blog Writing
      What is a Blog?
      How to Write An Effective And Compelling Blog
      Formatting Guidelines
      Summary
    • Blog Writing
      What is a Blog?
      It is a part of our social networking community
      It is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.
    • Blog WritingHow to Write An Effective And Compelling Blog
      Content
      Write about what you know
      The idea is establish your organization, yourself and your personal brand around a particular industry or specialty
      Choose subjects that current and readers are interested in
      If the information is compelling to visitors, they will share it with Facebook, Twitter, LinkedIn, etc.
    • Blog WritingHow to Write An Effective And Compelling Blog
      Content
      Keep it to 500 words or less (this is not a doctorial thesis)
      Which implies that the content is keep at a high level and is, for lack of a better word, “dumbed down”
      Keep it fun
      Talk to your reader as if they were sitting in the room with you and you were having a conversation
      When appropriate, include links to other references, related articles, web sites, and media
    • Blog WritingHow to Write and Effective and Compelling Blog
      Visuals
      Incorporate images that are relevant to the content
      This keeps the reader from feeling overwhelmed when they visit the page
      Have information pertaining to the author
      A picture
      Short biography
      Contact information
      Has a series of definable categories that relate to its content
    • Blog WritingFormating Guidelines
      Title
      Should clearly articulate the topic of the blog
      Usually will ask a question, provide a list or give guidance on how to do something
      Examples:
      5 Most Effective Sales Strategies
      How to Increase Membership During a Down Economy.
      Can I Deduct That?
    • Blog WritingFormating Guidelines
      Opening Paragraph
      Should be an attention grabber
      It identifies a problem or an issue
      Should be articulated in less than five sentences.
    • Blog WritingFormating Guidelines
      Body
      Should follow the format of your title. So if we are talking about the 5 Most Effective Sales Strategies, list them, give an example of why it is a good strategy and tell your reader how to implement it
      Again, keep it high level
    • Blog WritingFormatting Guildlines
      Closing paragraph or summary
      Summarizes the main points of the blog
      Closes in three sentences or less.
    • Blog WritingSummary
      Remember
      Write about what you know
      Keep it simple
      Engage your readers by offering relevant and simple to understand topics
      Before you know it, you will be know as one of the leading industry experts of Chicago