Blog Writing
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Blog Writing Blog Writing Presentation Transcript

  • Guidelines for Writing an Effective Blog
  • Blog Writing
    What is a Blog?
    How to Write An Effective And Compelling Blog
    Formatting Guidelines
    Summary
  • Blog Writing
    What is a Blog?
    It is a part of our social networking community
    It is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.
  • Blog WritingHow to Write An Effective And Compelling Blog
    Content
    Write about what you know
    The idea is establish your organization, yourself and your personal brand around a particular industry or specialty
    Choose subjects that current and readers are interested in
    If the information is compelling to visitors, they will share it with Facebook, Twitter, LinkedIn, etc.
  • Blog WritingHow to Write An Effective And Compelling Blog
    Content
    Keep it to 500 words or less (this is not a doctorial thesis)
    Which implies that the content is keep at a high level and is, for lack of a better word, “dumbed down”
    Keep it fun
    Talk to your reader as if they were sitting in the room with you and you were having a conversation
    When appropriate, include links to other references, related articles, web sites, and media
  • Blog WritingHow to Write and Effective and Compelling Blog
    Visuals
    Incorporate images that are relevant to the content
    This keeps the reader from feeling overwhelmed when they visit the page
    Have information pertaining to the author
    A picture
    Short biography
    Contact information
    Has a series of definable categories that relate to its content
  • Blog WritingFormating Guidelines
    Title
    Should clearly articulate the topic of the blog
    Usually will ask a question, provide a list or give guidance on how to do something
    Examples:
    5 Most Effective Sales Strategies
    How to Increase Membership During a Down Economy.
    Can I Deduct That?
  • Blog WritingFormating Guidelines
    Opening Paragraph
    Should be an attention grabber
    It identifies a problem or an issue
    Should be articulated in less than five sentences.
  • Blog WritingFormating Guidelines
    Body
    Should follow the format of your title. So if we are talking about the 5 Most Effective Sales Strategies, list them, give an example of why it is a good strategy and tell your reader how to implement it
    Again, keep it high level
  • Blog WritingFormatting Guildlines
    Closing paragraph or summary
    Summarizes the main points of the blog
    Closes in three sentences or less.
  • Blog WritingSummary
    Remember
    Write about what you know
    Keep it simple
    Engage your readers by offering relevant and simple to understand topics
    Before you know it, you will be know as one of the leading industry experts of Chicago