Rock around Mr Schaefer's Content Shock
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Rock around Mr Schaefer's Content Shock

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For Brands Facing Mr Schaefer's Content Shock, Print, some say, is The New Black

For Brands Facing Mr Schaefer's Content Shock, Print, some say, is The New Black

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Rock around Mr Schaefer's Content Shock Presentation Transcript

  • 1. Rock around Mr Schaefer’s Content Shock IN 20 INCONVENIENT QUOTES - @FRANKDELMELLE, MARCH 5 RESP. 27, 2014
  • 2. ”We’re sharing 27.000.000 pieces of content every day" AOL/NIELSEN 2012 http://blog.kissmetrics.com/content-marketing-2014/
  • 3. ”Every day, we create 2.5 quintillion bytes of data" IBM, MARCH 5, 2014 http://www-01.ibm.com/software/data/bigdata/what-is-big-data.html; image °http://www.foliomag.com/ 2013/meredith-s-allrecipes-launches-print-magazine#.UxXnlhZ5izC; http://allrecipes.com/howto/ allrecipes-magazine/
  • 4. "The amount of available web-based content (the supply) is doubling every 9 to 24 months" MARK SCHAEFER, BUSINESSGROW.COM, JANUARY 6, 2014 http://www.businessesgrow.com/2014/01/06/content-shock/#sthash.myeTkFS4.dpuf
  • 5. CONTENT CONSUMPTION CONTENT PRODUCTION "Content Shock: when exponentially increasing volumes of content intersect our limited human capacity to consume it” MARK SCHAEFER, BUSINESSGROW.COM, JANUARY 6, 2014, http://www.businessesgrow.com/2014/01/06/content-shock/
  • 6. "Within a Web environment, we're (...) skimming rather than reading" CHRIS FREY, LA TIMES, DECEMBER 15, 2013 http://www.latimes.com/books/jacketcopy/la-ca-jc-web-print- magazines-20131215,0,4008141.story#axzz2nNySFI3I
  • 7. “Digital media has a fleeting and shallow effect on people” MICHAEL WOLFF, USA TODAY, MARCH 2, 2014 http://www.usatoday.com/story/money/columnist/wolff/2014/03/02/yahoos-problems- selling-advertising/5896889/
  • 8. ”Days are numbered for the mobile banner" JACK MARSHALL, DIGIDAY, FEBRUARY 25, 2014 http://digiday.com/publishers/celtraes-days-numbered-mobile-banner
  • 9. ”Banner blindness will become stream blindness" KEN WILLNER, TWITTER, FEBRUARY 11, 2014 Image: screenshot from http://www.slashgear.com/wp- content/uploads/2014/02/facebook-paper-iphone-review- sg-1.jpg
  • 10. “A long story cut short is no story at all” DAVID MURRAY, MCMURRYTMG.COM, FEBRUARY 14, 2014 http://mcmurrytmg.com/articles/power-longform-content-part-1#sthash.0GPId5BY.dpuf
  • 11. "Magazine pages are better for advertising than digital space" MARISSA MAYER, NEW YORK TIMES, FEBRUARY 23, 2014 http://www.usatoday.com/story/money/columnist/wolff/2014/03/02/yahoos-problems- selling-advertising/5896889/; http://www.nytimes.com/2014/02/24/technology/yahoo-aims- to-more-deftly-blend-ads-with-content.html?_r=2
  • 12. “Print is the only place ads aren’t ignored” SAMIR HUSNI, LA TIMES, DECEMBER 15, 2013 http://www.latimes.com/books/jacketcopy/la-ca-jc-web-print- magazines-20131215,0,4008141.story#axzz2nNySFI3I
  • 13. http://www.theguardian.com/media/gallery/2014/ feb/16/beautiful-magazines-prove-print-isnt-dead- in-pictures#/?picture=429767909&index=8 “It's not so much a resurrection of the magazine in the digital age as an explosion” JOHN O’REILLY, THE OBSERVER, FEBRUARY 16 2014
  • 14. “Paper lasts longer than browser tabs” MATT PEARCE, LA TIMES, DECEMBER 15, 2013 http://www.latimes.com/books/jacketcopy/la-ca-jc-web-print- magazines-20131215,0,4008141.story#axzz2nNySFI3I
  • 15. "You own MP3s, but you don't own them. You read an online magazine, but you can't pick it up.” CHRIS KASKIE, LA TIMES, DECEMBER 15, 2013 http://www.latimes.com/books/jacketcopy/la-ca-jc-web-print- magazines-20131215,0,4008141.story#axzz2nNySFI3I; screenshot: http:// www.formfiftyfive.com/2014/02/help-the-great-discontent-publish-a-magazine/
  • 16. “(...) are an invitation to be touched, flicked, handled (...) a reaction to increasingly immaterial digital lives.” JOHN O’REILLY, THE OBSERVER, FEBRUARY 16, 2014 http://www.theguardian.com/media/gallery/2014/feb/16/ beautiful-magazines-prove-print-isnt-dead-in-pictures#/? picture=429767909&index=8; screenshot http:// www.acnepaper.com
  • 17. ”Everything old is new again" NATALIE BURG, CONTENTLY, OCTOBER 23, 2013 http://contently.com/strategist/2013/10/23/print-is-the-new-black/#!uiELP
  • 18. “Digital natives are moving in the other direction” RACHEL ROSENFELT, LA TIMES, DECEMBER 15, 2014 http://www.latimes.com/books/jacketcopy/la-ca-jc-web-print-magazines-20131215,0,4008141.story#axzz2nNySFI3I; screenshot: http://www.saturdaysnyc.com/item/saturdays-magazine-2
  • 19. ”There has never been a bigger opportunity for brands in the printed channel than right now" JOE PULIZZI, LINKEDIN, JULY 24, 2013 http://www.linkedin.com/today/post/article/ 20130724144439-5853751-why-are-marketers-blind-to-the-power- of-print
  • 20. “Print is The New Black” NATALIE BURG, CONTENTLY, OCTOBER 23, 2013 http://contently.com/strategist/2013/10/23/print-is-the-new-black/#!uiELP
  • 21. “... And print is where you could flock to get around Mr Schaefer’s content shock” @FRANKDELMELLE, MARCH 5 RESP. 27, 2014