Rock around Mr Schaefer's Content Shock

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For Brands Facing Mr Schaefer's Content Shock, Print, some say, is The New Black

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Rock around Mr Schaefer's Content Shock

  1. 1. Rock around Mr Schaefer’s Content Shock IN 20 INCONVENIENT QUOTES - @FRANKDELMELLE, MARCH 5 RESP. 27, 2014
  2. 2. ”We’re sharing 27.000.000 pieces of content every day" AOL/NIELSEN 2012 http://blog.kissmetrics.com/content-marketing-2014/
  3. 3. ”Every day, we create 2.5 quintillion bytes of data" IBM, MARCH 5, 2014 http://www-01.ibm.com/software/data/bigdata/what-is-big-data.html; image °http://www.foliomag.com/ 2013/meredith-s-allrecipes-launches-print-magazine#.UxXnlhZ5izC; http://allrecipes.com/howto/ allrecipes-magazine/
  4. 4. "The amount of available web-based content (the supply) is doubling every 9 to 24 months" MARK SCHAEFER, BUSINESSGROW.COM, JANUARY 6, 2014 http://www.businessesgrow.com/2014/01/06/content-shock/#sthash.myeTkFS4.dpuf
  5. 5. CONTENT CONSUMPTION CONTENT PRODUCTION "Content Shock: when exponentially increasing volumes of content intersect our limited human capacity to consume it” MARK SCHAEFER, BUSINESSGROW.COM, JANUARY 6, 2014, http://www.businessesgrow.com/2014/01/06/content-shock/
  6. 6. "Within a Web environment, we're (...) skimming rather than reading" CHRIS FREY, LA TIMES, DECEMBER 15, 2013 http://www.latimes.com/books/jacketcopy/la-ca-jc-web-print- magazines-20131215,0,4008141.story#axzz2nNySFI3I
  7. 7. “Digital media has a fleeting and shallow effect on people” MICHAEL WOLFF, USA TODAY, MARCH 2, 2014 http://www.usatoday.com/story/money/columnist/wolff/2014/03/02/yahoos-problems- selling-advertising/5896889/
  8. 8. ”Days are numbered for the mobile banner" JACK MARSHALL, DIGIDAY, FEBRUARY 25, 2014 http://digiday.com/publishers/celtraes-days-numbered-mobile-banner
  9. 9. ”Banner blindness will become stream blindness" KEN WILLNER, TWITTER, FEBRUARY 11, 2014 Image: screenshot from http://www.slashgear.com/wp- content/uploads/2014/02/facebook-paper-iphone-review- sg-1.jpg
  10. 10. “A long story cut short is no story at all” DAVID MURRAY, MCMURRYTMG.COM, FEBRUARY 14, 2014 http://mcmurrytmg.com/articles/power-longform-content-part-1#sthash.0GPId5BY.dpuf
  11. 11. "Magazine pages are better for advertising than digital space" MARISSA MAYER, NEW YORK TIMES, FEBRUARY 23, 2014 http://www.usatoday.com/story/money/columnist/wolff/2014/03/02/yahoos-problems- selling-advertising/5896889/; http://www.nytimes.com/2014/02/24/technology/yahoo-aims- to-more-deftly-blend-ads-with-content.html?_r=2
  12. 12. “Print is the only place ads aren’t ignored” SAMIR HUSNI, LA TIMES, DECEMBER 15, 2013 http://www.latimes.com/books/jacketcopy/la-ca-jc-web-print- magazines-20131215,0,4008141.story#axzz2nNySFI3I
  13. 13. http://www.theguardian.com/media/gallery/2014/ feb/16/beautiful-magazines-prove-print-isnt-dead- in-pictures#/?picture=429767909&index=8 “It's not so much a resurrection of the magazine in the digital age as an explosion” JOHN O’REILLY, THE OBSERVER, FEBRUARY 16 2014
  14. 14. “Paper lasts longer than browser tabs” MATT PEARCE, LA TIMES, DECEMBER 15, 2013 http://www.latimes.com/books/jacketcopy/la-ca-jc-web-print- magazines-20131215,0,4008141.story#axzz2nNySFI3I
  15. 15. "You own MP3s, but you don't own them. You read an online magazine, but you can't pick it up.” CHRIS KASKIE, LA TIMES, DECEMBER 15, 2013 http://www.latimes.com/books/jacketcopy/la-ca-jc-web-print- magazines-20131215,0,4008141.story#axzz2nNySFI3I; screenshot: http:// www.formfiftyfive.com/2014/02/help-the-great-discontent-publish-a-magazine/
  16. 16. “(...) are an invitation to be touched, flicked, handled (...) a reaction to increasingly immaterial digital lives.” JOHN O’REILLY, THE OBSERVER, FEBRUARY 16, 2014 http://www.theguardian.com/media/gallery/2014/feb/16/ beautiful-magazines-prove-print-isnt-dead-in-pictures#/? picture=429767909&index=8; screenshot http:// www.acnepaper.com
  17. 17. ”Everything old is new again" NATALIE BURG, CONTENTLY, OCTOBER 23, 2013 http://contently.com/strategist/2013/10/23/print-is-the-new-black/#!uiELP
  18. 18. “Digital natives are moving in the other direction” RACHEL ROSENFELT, LA TIMES, DECEMBER 15, 2014 http://www.latimes.com/books/jacketcopy/la-ca-jc-web-print-magazines-20131215,0,4008141.story#axzz2nNySFI3I; screenshot: http://www.saturdaysnyc.com/item/saturdays-magazine-2
  19. 19. ”There has never been a bigger opportunity for brands in the printed channel than right now" JOE PULIZZI, LINKEDIN, JULY 24, 2013 http://www.linkedin.com/today/post/article/ 20130724144439-5853751-why-are-marketers-blind-to-the-power- of-print
  20. 20. “Print is The New Black” NATALIE BURG, CONTENTLY, OCTOBER 23, 2013 http://contently.com/strategist/2013/10/23/print-is-the-new-black/#!uiELP
  21. 21. “... And print is where you could flock to get around Mr Schaefer’s content shock” @FRANKDELMELLE, MARCH 5 RESP. 27, 2014

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