Don't Slay the Dragon
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Don't Slay the Dragon

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Who needs epic branded storytelling, when editorial branded content does the trick? DON'T SLAY THE DRAGON is featuring 7 shortcuts to effective editorial branded content.

Who needs epic branded storytelling, when editorial branded content does the trick? DON'T SLAY THE DRAGON is featuring 7 shortcuts to effective editorial branded content.

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Don't Slay the Dragon Presentation Transcript

  • 1. DON’T SLAY THE DRAGON Who Needs Epic Storytelling When Editorial Branded Content Is More Cost-Effective? @FrankDelmelle
  • 2. Content marketer
  • 3. To make things worse: publishers have practically shoved brands out of customers’ social feeds
  • 4. Fortunately...
  • 5. Storytellers have a solution:
  • 6. See e.g. @brandtherapy’s recent plea: http://bit.ly/1app1I9
  • 7. “Slay a dragon,” storytellers argue. “Epic brand narratives wrap up even the most unwilling audience.”
  • 8. Unfortunately, however...
  • 9. ‘Epic’ doesn’t alliterate with Effective, nor with Economical. Image: Charlton Heston, scene from El Cid
  • 10. It does alliterate, doesn’t it? Anyway... Image from: http://www.pinterest.com/pin/315885361334877510/
  • 11. Effective? Economical? We’d say: Editorial!
  • 12. 7 Shortcuts To EFFECTIVE EDITORIAL CONTENT
  • 13. There’s more than 7 things content marketers can do with a dragon, by the way... - “Get on with it!” - “OK!”
  • 14. #1 BRANDED ACTIVATION WHO’LL KEEP YOU WARM ALL WINTER? #YourDragonDIYidea Image: Teri crews design, http://www.pinterest.com/pin/ 470626229781585203/
  • 15. “HOW TO FEED AN ENTIRE FAMILY ON A SINGLE DRAGON?” #EverydayDragonDelicacy #2 BRANDED EDUCATION
  • 16. “MOM, I WANT A TATTOO” #DragonDo’s&DragonDon’ts #3 BRANDED INFORMATION
  • 17. #4 BRANDED CONGRATS #DragonDeals “SIGN UP FOR MORE DRAGON THAN YOU CAN HANDLE!”
  • 18. “I SAY STEAM, YOU SAY FRY. WHY, MY BROTHER? WHY?” #GreatDragonDebate #5 BRANDED CONVERSATION
  • 19. “MAKE-UP IDEA, ANYONE?” #DragonSmile ... #6 BRANDED CO-CREATION
  • 20. “I’VE ALWAYS WANTED TO BE A DRAGON SLAYER” #DragonDreams #DressForSuccess ... #7 BRANDED ASPIRATION
  • 21. Entertaining?
  • 22. Yes.
  • 23. More cost-effective than epic?
  • 24. Have a second guess.
  • 25. DON’T SLAY THE DRAGON Who Needs Epic Storytelling When Editorial Branded Content Is More Cost-Effective? @FrankDelmelle