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Social Media for Customer Acquisition
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Social Media for Customer Acquisition

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Social media is often used for customer engagement, customer retention, and customer service. Consumer behavior on social networks reveals an opportunity to use social media for customer acquisition. ...

Social media is often used for customer engagement, customer retention, and customer service. Consumer behavior on social networks reveals an opportunity to use social media for customer acquisition. This strategy is particularly potent when combined with search engine optimization strategies.

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Social Media for Customer Acquisition Social Media for Customer Acquisition Presentation Transcript

  • Social Content Publishing
    Social Media as an Acquisition Strategy
    Frank Dale
    Vice President Operations
    Follow me @frankcdale
    or
    Google: “Frank Dale Compendium”
  • What does Compendium do?
    Social Content Publishing Solution
    We make it easy to….
    • Create content (blogs/organic landing pages)
    • Share content (blogs, search engine optimization, Facebook, and Twitter)
    • And use that content to acquire leads and new customers.
  • Who we work with….
    Clients range from SMB to Fortune 500
    The choice of more than 300 marketers nationwide.
    © 2010 Compendium, All Rights Reserved
  • Social Media Increases Access
    Employee
    Customer
    Customer
    Customer
    Customer
    Prospect
    Employee
    Prospect
  • Social Media as a Marketing Tactic
    Employee
    Customer
    Retention
    Customer
    Customer
    Retention
  • Social Network Behavior
  • Average Facebook member has 120 friends…
  • They interact with on average 4-6 people regularly
  • Only 22% of Twitter Relationships Are Reciprocal
    “What is Twitter?” http://www.slideshare.net/haewoon/what-is-twitter-a-social-network-or-a-news-media-3922095?from=ss_embed
  • Most Social Networking is Broadcasting…Not Engaging
    Dunbar Circle, Wikipedia Images
    “Put differently, people who are members of online social networks are not so much “networking” as they are “broadcasting their lives to an outer tier of acquaintances who aren’t necessarily inside the Dunbar circle,”
    -Lee Rainie, the Director of the Pew Internet & American Life Project in The Economist
  • Microfame……everyone is famous to someone
    According to a recent Harris Poll:
    • 38% of adults “aim to influence others when they express preferences online”
    • 71% of adults cited opinion of family/friends as greatly influencing decisions
    “Using Social Media to Sound Off About Brands,” AdWeek, June 4, 2010
  • Customer
    Prospect
    Acquisition
    Employee
    Acquisition
    Prospect
  • People You Know
    People You Don’t Know
    Sorry.
  • What people do when they are online
    Pew Internet & American Life Project
  • Social Content Publishing
    Thank you!