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Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
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Social Media for Customer Acquisition

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Social media is often used for customer engagement, customer retention, and customer service. Consumer behavior on social networks reveals an opportunity to use social media for customer acquisition. …

Social media is often used for customer engagement, customer retention, and customer service. Consumer behavior on social networks reveals an opportunity to use social media for customer acquisition. This strategy is particularly potent when combined with search engine optimization strategies.

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  • 1. Social Content Publishing<br />Social Media as an Acquisition Strategy<br />Frank Dale<br />Vice President Operations<br />Follow me @frankcdale<br />or<br />Google: “Frank Dale Compendium”<br />
  • 2. What does Compendium do?<br />Social Content Publishing Solution<br />We make it easy to….<br /><ul><li> Create content (blogs/organic landing pages)
  • 3. Share content (blogs, search engine optimization, Facebook, and Twitter)
  • 4. And use that content to acquire leads and new customers.</li></li></ul><li>Who we work with….<br />Clients range from SMB to Fortune 500<br />The choice of more than 300 marketers nationwide.<br />© 2010 Compendium, All Rights Reserved<br />
  • 5.
  • 6. Social Media Increases Access<br />Employee<br />Customer<br />Customer <br />Customer<br />Customer<br />Prospect<br />Employee<br />Prospect<br />
  • 7.
  • 8. Social Media as a Marketing Tactic<br />Employee<br />Customer<br />Retention<br />Customer <br />Customer<br />Retention<br />
  • 9.
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  • 11. Social Network Behavior<br />
  • 12. Average Facebook member has 120 friends…<br />
  • 13. They interact with on average 4-6 people regularly<br />
  • 14. Only 22% of Twitter Relationships Are Reciprocal<br />“What is Twitter?” http://www.slideshare.net/haewoon/what-is-twitter-a-social-network-or-a-news-media-3922095?from=ss_embed<br />
  • 15. Most Social Networking is Broadcasting…Not Engaging<br />Dunbar Circle, Wikipedia Images<br />“Put differently, people who are members of online social networks are not so much “networking” as they are “broadcasting their lives to an outer tier of acquaintances who aren’t necessarily inside the Dunbar circle,”<br /> -Lee Rainie, the Director of the Pew Internet &amp; American Life Project in The Economist<br />
  • 16. Microfame……everyone is famous to someone <br />According to a recent Harris Poll:<br /><ul><li> 38% of adults “aim to influence others when they express preferences online”
  • 17. 71% of adults cited opinion of family/friends as greatly influencing decisions</li></ul>“Using Social Media to Sound Off About Brands,” AdWeek, June 4, 2010<br />
  • 18. Customer<br />Prospect<br />Acquisition<br />Employee<br />Acquisition<br />Prospect<br />
  • 19. People You Know<br />People You Don’t Know<br />Sorry.<br />
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  • 25. What people do when they are online<br />Pew Internet &amp; American Life Project<br />
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  • 29. Social Content Publishing<br />Thank you!<br />

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