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Social Media for Customer Acquisition
 

Social Media for Customer Acquisition

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Social media is often used for customer engagement, customer retention, and customer service. Consumer behavior on social networks reveals an opportunity to use social media for customer acquisition. ...

Social media is often used for customer engagement, customer retention, and customer service. Consumer behavior on social networks reveals an opportunity to use social media for customer acquisition. This strategy is particularly potent when combined with search engine optimization strategies.

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    Social Media for Customer Acquisition Social Media for Customer Acquisition Presentation Transcript

    • Social Content Publishing
      Social Media as an Acquisition Strategy
      Frank Dale
      Vice President Operations
      Follow me @frankcdale
      or
      Google: “Frank Dale Compendium”
    • What does Compendium do?
      Social Content Publishing Solution
      We make it easy to….
      • Create content (blogs/organic landing pages)
      • Share content (blogs, search engine optimization, Facebook, and Twitter)
      • And use that content to acquire leads and new customers.
    • Who we work with….
      Clients range from SMB to Fortune 500
      The choice of more than 300 marketers nationwide.
      © 2010 Compendium, All Rights Reserved
    • Social Media Increases Access
      Employee
      Customer
      Customer
      Customer
      Customer
      Prospect
      Employee
      Prospect
    • Social Media as a Marketing Tactic
      Employee
      Customer
      Retention
      Customer
      Customer
      Retention
    • Social Network Behavior
    • Average Facebook member has 120 friends…
    • They interact with on average 4-6 people regularly
    • Only 22% of Twitter Relationships Are Reciprocal
      “What is Twitter?” http://www.slideshare.net/haewoon/what-is-twitter-a-social-network-or-a-news-media-3922095?from=ss_embed
    • Most Social Networking is Broadcasting…Not Engaging
      Dunbar Circle, Wikipedia Images
      “Put differently, people who are members of online social networks are not so much “networking” as they are “broadcasting their lives to an outer tier of acquaintances who aren’t necessarily inside the Dunbar circle,”
      -Lee Rainie, the Director of the Pew Internet & American Life Project in The Economist
    • Microfame……everyone is famous to someone
      According to a recent Harris Poll:
      • 38% of adults “aim to influence others when they express preferences online”
      • 71% of adults cited opinion of family/friends as greatly influencing decisions
      “Using Social Media to Sound Off About Brands,” AdWeek, June 4, 2010
    • Customer
      Prospect
      Acquisition
      Employee
      Acquisition
      Prospect
    • People You Know
      People You Don’t Know
      Sorry.
    • What people do when they are online
      Pew Internet & American Life Project
    • Social Content Publishing
      Thank you!