Your SlideShare is downloading. ×
Quick Introduction to Customer Development Interviews
Quick Introduction to Customer Development Interviews
Quick Introduction to Customer Development Interviews
Quick Introduction to Customer Development Interviews
Quick Introduction to Customer Development Interviews
Quick Introduction to Customer Development Interviews
Quick Introduction to Customer Development Interviews
Quick Introduction to Customer Development Interviews
Quick Introduction to Customer Development Interviews
Quick Introduction to Customer Development Interviews
Quick Introduction to Customer Development Interviews
Quick Introduction to Customer Development Interviews
Quick Introduction to Customer Development Interviews
Quick Introduction to Customer Development Interviews
Quick Introduction to Customer Development Interviews
Quick Introduction to Customer Development Interviews
Quick Introduction to Customer Development Interviews
Quick Introduction to Customer Development Interviews
Quick Introduction to Customer Development Interviews
Quick Introduction to Customer Development Interviews
Quick Introduction to Customer Development Interviews
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Quick Introduction to Customer Development Interviews

821

Published on

This is a quick introduction to customer development interviews. This technique is used to identify: …

This is a quick introduction to customer development interviews. This technique is used to identify:
-problems customers will pay you to solve
-a solution that people will pay use and pay for
-messages that communicate clearly to customers
-the buying process a customer employs

Published in: Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
821
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
21
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Am I About toSoar or Crash?
  • 2. Quick Introduction toCustomer Development Interviews January Indianapolis Lean Startup Circle Meetup by Frank Dale
  • 3. Ever tried. Ever failed.No matter. Try again.Fail again. Fail better. - Samuel Beckett
  • 4. Goal is to validate or invalidate Hypothesis
  • 5. Test Our Vision Against The Market
  • 6. Some Use CasesProblem DiscoverySolution ValidationMessage TestingUnderstand Decision Process
  • 7. Why You Probably Won’t Do Them?
  • 8. You love your idea too muchYou don’t want to be “wrong”It makes you uncomfortable It takes too much time
  • 9. If you are ready to try…
  • 10. Identify the hypothesis you want to test:
  • 11. Write Them Down
  • 12. Write 4-5 Open Ended Ques. That Align to Each Hypothesis v What How Why Who
  • 13. Problem Discovery &Solution Validation Should BeSeparate Interviews
  • 14. Find People You Don’t Know
  • 15. Let them know you are doing research.Speak only with a stated purpose.If you ask for 15 minutes, you will get 30.Ask for 30 minutes and you get 45.
  • 16. Make it feel like a conversation not an interview:Gather demographics if appropriate “Tell me about yourself…”Engage in “small talk” to get them to relax (yes, it works)
  • 17. BE CURIOUS Open-ended questions help make it a conversation Probe for behaviorLet them in/validate don’t lead them to your desired conclusion
  • 18. If possible, bring a co-pilotA second opinion helps prevent Confirmation Bias
  • 19. Take notesAt the end, ask if you can contact them again to follow-up
  • 20. Thanks to the photographers for sharing! All photos used under a Creative Commons LicenseCredits1. “IMG_1427” by Liam Ryan http://www.flickr.com/photos/liam_ryan/2205258640/2. “20070919_001” by RadialMonster http://www.flickr.com/photos/radialmonster/1436548828/3. “Going Down” by Motograf http://www.flickr.com/photos/motograf/939192240/4. “Goal” by Robert Van Hilten http://www.flickr.com/photos/rogodoun/2059275363/5. “Sunset at Snowbird” by Frank Dale6. -7. “Roadside Sign on the Ring of Dingle” by Frank Dale8. CHF’s Library by Geekadelphia http://www.flickr.com/photos/geekadelphia/2781333941/9. “leaping” by beccaplusmolly http://www.flickr.com/photos/beccaplusmolly/3286709587/10. “Holmes” by GrahamC 99 http://www.flickr.com/photos/schnappi/2321628609/sizes/o/in/photostream/11. “Flickr Handwriting Meme” by Zadi Diaz http://www.flickr.com/photos/karmagrrrl/3196441086/12. -13. “The Fork in the Road” by i_yudai http://www.flickr.com/photos/y_i/2330044065/14. “Crowd” by Marc Wathieu http://www.flickr.com/photos/marcwathieu/4102945874/15. “Ask for Peace” by Ask? http://www.flickr.com/photos/ask-for-peace/1824414133/16. “Costa Conversation” by Lovestruck http://www.flickr.com/photos/lovestruck94/4080022888/17. “Curious Canine” by mpantluce http://www.flickr.com/photos/uncommonly_common/3602846134/18. “Happy Co-Pilots” by Randy Cox http://www.flickr.com/photos/randycox/303968489/19. “Nice Follow-Through!” by Dean6921 http://www.flickr.com/photos/33294494@N05/4667439962/
  • 21. Resource List for Further StudyBooks:“The Four Steps to the Epiphany” by Steve Blank“Entrepreneur’s Guide to Customer Development” by Brant Cooper & Patrick Vlaskovits“Running Lean” by Ash MauryaBlog Posts:“Tips for B2B Customer Development Interviews” by Sean Murphy“12 Tips for Early Customer Development Interviews (revised)” by Giff Constable

×