Your SlideShare is downloading. ×
Content Marketing: 3 Reasons You Keep Hearing About It
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Content Marketing: 3 Reasons You Keep Hearing About It

349
views

Published on

Content Marketing is starting to get hot. Is this a short lived trend or a more fundamental shift? Three big numbers make the case that content marketing is here to stay.

Content Marketing is starting to get hot. Is this a short lived trend or a more fundamental shift? Three big numbers make the case that content marketing is here to stay.

Published in: Business, Technology, Sports

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
349
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Content Marketing3 Reasons You Keep Hearing About It By Frank Dale
  • 2. What is Content Marketing?
  • 3. Hold Your Breath For a SecondPhoto used under Creative Commons license: http://www.flickr.com/photos/mmitchell/5912064711/
  • 4. Content Marketing consistsof any and all materials acompany creates andshares to engagecustomers and prospects.
  • 5. Sounds Like Old Wine in a New BottlePhoto used under Creative Commons license: http://www.flickr.com/photos/imaffo/4683132084/
  • 6. Not EntirelyPhoto used under Creative Commons license: http://www.flickr.com/photos/laurgasms/3370228161/
  • 7. 3 Trends Online Make it More Important Now
  • 8. 1
  • 9. Audience Online is Much LargerPhoto used under Creative Commons license: http://www.flickr.com/photos/laffy4k/174328073/
  • 10. Internet Population 2 Billion+* http://www.internetworldstats.com/america.htm#us Photo used under Creative Commons license: http://www.flickr.com/photos/gsfc/4386822005/
  • 11. 245,000,000 Americans online in 2011 or78% of the US populationThat is 2.5 times larger than 2000** http://www.internetworldstats.com/america.htm#us Photo used under Creative Commons license: http://www.flickr.com/photos/psylight/357386485 /
  • 12. 2
  • 13. RAWR I Eat Your Website!Internet BehaviorMatters
  • 14. 78% Conduct ResearchPhoto used under Creative Commons license: http://www.flickr.com/photos/ricephotos/2648648440/
  • 15. Information Empowers ConsumersPhoto used under Creative Commons license: http://www.flickr.com/photos/dvids/6073604377/
  • 16. 3
  • 17. Price PressurePhoto used under Creative Commons license: http://www.flickr.com/photos/flattop341/236611537/
  • 18. 10% Avg. Reduction in Prices Acrossthe Board Due to Online Research*•http: http://www.mckinsey.com/mgi/publications/great_transformer/index.aspPhoto used under Creative Commons license: http://www.flickr.com/photos/motograf/939192240/
  • 19. We Look Like CommoditiesPhoto used under Creative Commons license: http://www.flickr.com/photos/mwichary/2210781964/
  • 20. That Includes B2B
  • 21. Ouch!Photo used under Creative Commons license: http://www.flickr.com/photos/ciroduran/111718839/
  • 22. How Can We Differentiate?Photo used under Creative Commons license: http://www.flickr.com/photos/scornish/1763545355/
  • 23. Inform the Buyer- educatethem and help them make a better decision. Photo used under Creative Commons license: http://www.flickr.com/photos/y_i/2330044065/
  • 24. If we are viewed as a trusted sourceof information, our prospects will bemore likely to choose our offeringsover our competitions.Photo used under Creative Commons license: http://www.flickr.com/photos/buddawiggi/5987710858/
  • 25. If an auction site feels the need to educatebuyers with a custom magazine, we shouldthink about what we can do to educate ourprospective customers
  • 26. Not Sure Where to Start?Photo used under Creative Commons license: http://www.flickr.com/photos/50390668@N04/6255522124/
  • 27. Consider a Company Blog Photo used under Creative Commons license: http://www.flickr.com/photos/anniemole/85515856/
  • 28. A company blog is usually the hub for most content marketing activities.
  • 29. Blogging is a powerful way to provide information in a format that is easy to digest, easy for you to update, and engaging- all things that a buyer appreciates.Photo used under Creative Commons license: http://www.flickr.com/photos/lizard10979/4167160405/
  • 30. Want More Information About Content Marketing and Blogging? Click Here to Learn More @Compendium @frankcdale

×