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What is your
purpose?
Part A
17 examples of purpose.
Part B
6 questions to find your purpose.
Part A
17 examples of purpose
Example # 1
Tea making
https://www.honesttea.com/about-us/our-mission
http://blog.hubspot.com/marketing/inspiring-company-mission-statements
Example # 2
Urban farmers
Locally, in an environmentally
friendly way, make fruit and
vegetables that taste better.
http://www.imagebase.net/Concept...
Example # 3
Makers of tools for farmers
http://money.cnn.com/2013/08/29/leadership/deere-sam-allen.pr.fortune/index.html
Help farmers do a better job
feeding the ...
Further inspiration
http://www.slideshare.net/frankcalberg/farming-innovation
Example # 4
Produce tomato products and services
that consistently achieve the quality
and service expectations of customers.
http://h...
http://www.imagebase.net/Nature/003-copy
Turn tomatoes into juice in a way that
is highly efficient and environmentally
responsible.
http://hbr.org/2011/12/first-l...
Example # 5
Supermarkets
Make food shopping a joy, not a chore.
http://biztimes.com/article/20121001/BLOGS/121009990
Example # 6
http://www.google.com/intl/en/about/company/
Organize the world’s information and
make it universally accessible and usefu...
Idea
Help people find what they need
when they need it.
Example # 7
https://twitter.com/about
Help people create and share ideas and
information instantly, without barriers.
I was very excited about the idea of
democratizing media, and that’s
what mattered.
Livingston, Jessica: Founders at Work,...
Twitter was born when its creators noticed
how alive and engaged they felt when
communicating with each other in real time...
Example # 8
Education services
https://twitter.com/jimpknight/status/543005726588026880
Helping people understand the world
around them and the talents w...
Helping people find and pursue
their passion.
https://twitter.com/raymond_hofmann/status/532940141393088512
Creating the conditions that
help a person to grow.
http://larryferlazzo.edublogs.org/2012/06/04/you-cannot-make-a-plant-g...
Inspiring people to be unique.
Example # 9
Hairdressing services
http://www.oprah.com/spirit/Discover-Your-Purpose-Robert-Holden/6
Help people feel good about themselves.
Example # 10
Elderly care
Help elderly people become self sufficient
and to keep attached to family and friends.
Lars Kolind: The Second Cycle, p. 4...
Example # 11
Skincare companies
Help women feel beautiful.
A.G. Lafley and Roger L. Martin: Playing to win. How strategy really works, location 720.
Example # 12
Diagnostics companies
Help doctors and nurses save time, so
they can serve more patients every day.
Adapted from
Lars Kolind: The Second Cycle, ...
Example # 13
Transportation services
http://blogs.hbr.org/taylor/2012/05/please_can_we_all_just_stop_innovating.html
Joe Pulizzi: Epic content marketing, p. 11...
Idea
Make the trip from a to b a social experience.
Example # 14
http://hbr.org/2014/05/from-purpose-to-impact/ar/1
Be a relentless ally for the individual investor.
Example # 15
Insurance services
https://www.iag.com.au/sustainable/reports/2011/purpose.shtml
http://blogs.hbr.org/2014/09/your-companys-purpose-is-not-it...
Example # 16
Makers of electronic devices
Connect people and enable communication
any place, any time.
A smartphone is just one way to accomplish
that..
A.G. Lafley...
Example # 17
Recycling services
http://www.blacksmithinstitute.org/
Serve yourself, pay what you think is fair.
Thank you very much in advance for your crowdfunding contribution.
When you gi...
Part B
6 questions to find
your purpose
Question # 1
What makes you feel alive?
Your purpose is not what you think
it should be.
It’s who you can’t help being.
http://hbr.org/2014/05/from-purpose-to-imp...
Question A
On a scale from 0 to 100, how alive do you feel in your life?
Question B
What should you STOP doing to feel mor...
Do a freewriting exercise on the question:
What makes you feel alive?
http://www.slideshare.net/frankcalberg/free-writing-...
Further inspiration
http://www.slideshare.net/frankcalberg/exercsises-about-feelings
http://www.slideshare.net/frankcalber...
Question # 2
What do you have a
natural talent for?
What are you naturally good at?
Question # 3
Why do you do what you do?
Question A
What do you do?
Question B
Why do you do what you do?
Keep asking why to find your purpose.
Further inspiration
http://www.slideshare.net/frankcalberg/tips-to-increase-motivation
Question # 4
What are your personal values?
Further inspiration
http://www.slideshare.net/frankcalberg/questions-to-discover-your-values
Question # 5
What do you like about what
is changing around you?
Further inspiration
http://www.slideshare.net/frankcalberg/pestel
Question # 6
What do people you help
really need?
When writing your purpose, focus on
benefits people get from what you do.
http://hbr.org/2011/12/first-lets-fire-all-the-m...
Question A
For whom do you do what you do?
Question B
What do the people, for whom you do what you do,
really need?
Further inspiration
http://www.slideshare.net/frankcalberg/customer-needs
Further inspiration
http://www.associatedcontent.com/video/629108/what_is_your_real_added_value.html?cat=3
http://blogs.hb...
Thank you for your interest. For further inspiration and
personalized services, please feel welcome to visit
http://frankc...
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What is your purpose?

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Part A: 17 examples of purpose.
Part B: 6 questions to discover your purpose.

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  • Transcript of "What is your purpose?"

    1. 1. What is your purpose?
    2. 2. Part A 17 examples of purpose. Part B 6 questions to find your purpose.
    3. 3. Part A 17 examples of purpose
    4. 4. Example # 1 Tea making
    5. 5. https://www.honesttea.com/about-us/our-mission http://blog.hubspot.com/marketing/inspiring-company-mission-statements
    6. 6. Example # 2 Urban farmers
    7. 7. Locally, in an environmentally friendly way, make fruit and vegetables that taste better. http://www.imagebase.net/Concept/imagebase4_15
    8. 8. Example # 3 Makers of tools for farmers
    9. 9. http://money.cnn.com/2013/08/29/leadership/deere-sam-allen.pr.fortune/index.html Help farmers do a better job feeding the world.
    10. 10. Further inspiration http://www.slideshare.net/frankcalberg/farming-innovation
    11. 11. Example # 4
    12. 12. Produce tomato products and services that consistently achieve the quality and service expectations of customers. http://hbr.org/2011/12/first-lets-fire-all-the-managers/ar/4
    13. 13. http://www.imagebase.net/Nature/003-copy
    14. 14. Turn tomatoes into juice in a way that is highly efficient and environmentally responsible. http://hbr.org/2011/12/first-lets-fire-all-the-managers/ar/4 http://www.managementexchange.com/video/paul-green-mashup-talk Personal mission of Rodney Regert
    15. 15. Example # 5 Supermarkets
    16. 16. Make food shopping a joy, not a chore. http://biztimes.com/article/20121001/BLOGS/121009990
    17. 17. Example # 6
    18. 18. http://www.google.com/intl/en/about/company/ Organize the world’s information and make it universally accessible and useful.
    19. 19. Idea Help people find what they need when they need it.
    20. 20. Example # 7
    21. 21. https://twitter.com/about Help people create and share ideas and information instantly, without barriers.
    22. 22. I was very excited about the idea of democratizing media, and that’s what mattered. Livingston, Jessica: Founders at Work, p. 118. Evan Williams
    23. 23. Twitter was born when its creators noticed how alive and engaged they felt when communicating with each other in real time over SMS. http://www.mckinsey.com/Insights/Managing_In_Uncertainty/Delighting_in_the_possible
    24. 24. Example # 8 Education services
    25. 25. https://twitter.com/jimpknight/status/543005726588026880 Helping people understand the world around them and the talents within them.
    26. 26. Helping people find and pursue their passion. https://twitter.com/raymond_hofmann/status/532940141393088512
    27. 27. Creating the conditions that help a person to grow. http://larryferlazzo.edublogs.org/2012/06/04/you-cannot-make-a-plant-grow-you-can-provide-the-conditions-for-growth/
    28. 28. Inspiring people to be unique.
    29. 29. Example # 9 Hairdressing services
    30. 30. http://www.oprah.com/spirit/Discover-Your-Purpose-Robert-Holden/6 Help people feel good about themselves.
    31. 31. Example # 10 Elderly care
    32. 32. Help elderly people become self sufficient and to keep attached to family and friends. Lars Kolind: The Second Cycle, p. 40.
    33. 33. Example # 11 Skincare companies
    34. 34. Help women feel beautiful. A.G. Lafley and Roger L. Martin: Playing to win. How strategy really works, location 720.
    35. 35. Example # 12 Diagnostics companies
    36. 36. Help doctors and nurses save time, so they can serve more patients every day. Adapted from Lars Kolind: The Second Cycle, p. 40.
    37. 37. Example # 13 Transportation services
    38. 38. http://blogs.hbr.org/taylor/2012/05/please_can_we_all_just_stop_innovating.html Joe Pulizzi: Epic content marketing, p. 118. Democratize the travel experience.
    39. 39. Idea Make the trip from a to b a social experience.
    40. 40. Example # 14
    41. 41. http://hbr.org/2014/05/from-purpose-to-impact/ar/1 Be a relentless ally for the individual investor.
    42. 42. Example # 15 Insurance services
    43. 43. https://www.iag.com.au/sustainable/reports/2011/purpose.shtml http://blogs.hbr.org/2014/09/your-companys-purpose-is-not-its-vision-mission-or-values/ Help people manage risk and recover from the hardship of unexpected loss.
    44. 44. Example # 16 Makers of electronic devices
    45. 45. Connect people and enable communication any place, any time. A smartphone is just one way to accomplish that.. A.G. Lafley and Roger L. Martin: Playing to win. How strategy really works, location 720.
    46. 46. Example # 17 Recycling services
    47. 47. http://www.blacksmithinstitute.org/
    48. 48. Serve yourself, pay what you think is fair. Thank you very much in advance for your crowdfunding contribution. When you give a tip or gift / pay / donate, you help to 1. keep content openly accessible for anyone. 2. keep content free of advertisements. 3. support ongoing development - including updates to existing content as well as creation of new content. http://www.frankcalberg.com/thankyou
    49. 49. Part B 6 questions to find your purpose
    50. 50. Question # 1 What makes you feel alive?
    51. 51. Your purpose is not what you think it should be. It’s who you can’t help being. http://hbr.org/2014/05/from-purpose-to-impact/ar/2
    52. 52. Question A On a scale from 0 to 100, how alive do you feel in your life? Question B What should you STOP doing to feel more alive? Question C What should you START doing to feel more alive?
    53. 53. Do a freewriting exercise on the question: What makes you feel alive? http://www.slideshare.net/frankcalberg/free-writing-25596835
    54. 54. Further inspiration http://www.slideshare.net/frankcalberg/exercsises-about-feelings http://www.slideshare.net/frankcalberg/how-do-you-manage-your-emotions
    55. 55. Question # 2 What do you have a natural talent for?
    56. 56. What are you naturally good at?
    57. 57. Question # 3 Why do you do what you do?
    58. 58. Question A What do you do? Question B Why do you do what you do? Keep asking why to find your purpose.
    59. 59. Further inspiration http://www.slideshare.net/frankcalberg/tips-to-increase-motivation
    60. 60. Question # 4 What are your personal values?
    61. 61. Further inspiration http://www.slideshare.net/frankcalberg/questions-to-discover-your-values
    62. 62. Question # 5 What do you like about what is changing around you?
    63. 63. Further inspiration http://www.slideshare.net/frankcalberg/pestel
    64. 64. Question # 6 What do people you help really need?
    65. 65. When writing your purpose, focus on benefits people get from what you do. http://hbr.org/2011/12/first-lets-fire-all-the-managers/ar/3
    66. 66. Question A For whom do you do what you do? Question B What do the people, for whom you do what you do, really need?
    67. 67. Further inspiration http://www.slideshare.net/frankcalberg/customer-needs
    68. 68. Further inspiration http://www.associatedcontent.com/video/629108/what_is_your_real_added_value.html?cat=3 http://blogs.hbr.org/govindarajan/2011/03/todays-innovative-idea-can-ris.html http://www.businessinsider.com/how-to-figure-out-your-life-purpose-2014-12 http://creatingminds.org/tools/purposing.htm http://www.forbes.com/sites/stevedenning/2013/03/01/the-founder-of-21st-century-management-peter-drucker/ http://hbr.org/2014/05/from-purpose-to-impact/ar/1 http://www.oprah.com/spirit/Discover-Your-Purpose-Robert-Holden http://www.mktgsensei.com/AMAE/Strategy/HBR%20on%20Strategy.pdf p. 48. http://www.slideshare.net/frankcalberg/stop-and-start-doing-exercise http://smartblogs.com/leadership/2014/05/02/3-dimensions-of-purpose http://www.stevepavlina.com/blog/2005/01/how-to-discover-your-life-purpose-in-about-20-minutes/ http://www.teachthought.com/learning/finding-purpose-teacher/ http://www.wikihow.com/Find-Your-Life's-Purpose http://youtu.be/R-66hqoNddk http://youtu.be/0TkEA3awGnc http://youtu.be/iAZwvTV3CyQ http://youtu.be/C8RVV57Mj3g
    69. 69. Thank you for your interest. For further inspiration and personalized services, please feel welcome to visit http://frankcalberg.com Have a great day.
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