Transportation Innovation

Transportation innovation Source: http://www.business-opportunities.biz/2010/03/03/jetpacks-coming-soon/

Part # 1 Product innovation

What makes the Tata Nano so cheap? Source: http://news.bbc.co.uk/1/hi/business/7957671.stm

Make cars lighter and simpler “In the debate on fuels, one factor is overlooked – at least, as Bruno Auvity from the Ecole Polytechnique in Nantes in France sees it. Fuel consumption could be lowered drastically if cars were built to be both lighter and simpler. For a long time now, new cars have become heavier and heavier, and equipped with more and more technical features. This has eaten up much of their increased engine efficiency.” Source http://emagazine.credit- suisse.com/app/article/index.cfm?fuseaction=OpenArticle&aoid=237759&WT.mc_id=In%20Focus%20I nternational%2018.8.2008-237863 =EN

Make cars with low CO2 emission Source: http://www.smart.com/

Make cars softer Source: http://bigthink.com/ideas/16378

Add a 5th wheel to make parking easier Source: http://www.ideaconnection.com/innovation-videos/103-fifth-wheel.html

Make wheels on a car turn 90 degrees to help people be able to park their cars more easily Source: http://mitworld.mit.edu/video/308/ Approximately 8 minutes into the video.

Make the car sound like a concert hall Source: http://www.bang-olufsen.com/aston-martin

Make door opening system more cool Source: http://www.salon-auto.ch/en/en-images/atmosphere-0-20855

Combine driving and lawnmowing Source http://www.business-strategy-innovation.com/wordpress/2010/05/nothing-runs-like-a-deere-except-a-cat/

Combine driving and sailing Source: http://www.ideaconnection.com/innovation-videos/114-4x4-waverunner.html?ref=nl060909

Combine driving and flying Source: Skycar. http://news.bbc.co.uk/2/hi/uk_news/england/7909034.stm http://www.skycarexpedition.com/

Combine walking and flying Source: http://www.business-opportunities.biz/2010/03/03/jetpacks-coming-soon/

Combine sailing and flying Source: http://www.youtube.com/watch?v=0snTqLQLpBA

Part # 2 Service innovation

2.a. Car sharing innovation

2.b. Bicycle sharing innovation

Sources http://www.1-2bike.eu/ http://www.bikedispenser.com/

2.c. Safety communication innovation

Source: http://www.youtube.com/watch?v=U_yW1zdQzaY

Source: http://www.youtube.com/watch?v=CjHCc6TZhaM

Part # 3 Process innovation

"In the automobile industry, each company does its own R&D. Every innovation is patented before it ever reaches the public, which may take five years for the improvements to be incorporated in an actual car after they were originally developed. If the automobile industry started taking on an open source development model with sharing across companies and countries, the cost and prices would eventually drop, innovation and development would speed up and exceptional features would be shared across many makers and models. The auto industry could finally come up with the safe, clean energy car. The problem is that the car companies do not seem likely to support something that they perceive could put them out of business, even though this would not happen since nothing stops them from developing on their own and incorporating developments from their "open design shop" into their own products." Source: http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/1481/1396

2 examples http://www.smart-design-contest.com/ http://www.bmwgroup-ideacontest.com/

Transportation Innovation

by Frank Calberg Services on May 26, 2009

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Transportation Innovation — Presentation Transcript