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What is your strategy?


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10 questions about strategy. …

10 questions about strategy.

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  • 1. What is your strategy?
  • 2. Question # 1 What is your purpose? What is not your purpose?
  • 3.
  • 4. Question # 2 What values do you have? What values do you not have?
  • 5. Max DePree Leadership is a function of questions. And the first question for a leader always is: Who do we intend to be?
  • 6. Further inspiration
  • 7. Question # 3 What do you do? What do you not do?
  • 8. Strategy is about 1. choosing what not to do. 2. combining what you do in a unique way.
  • 9. Examples of what IKEA chooses to do Examples of what IKEA chooses not to do  Clear displays in the stores which help people serve themselves.  Child care services.  Food services at the exit serving, for example, Swedish meatballs. Having many sales associates in the stores.
  • 10. What Southwest Airlines chooses to do and not to do
  • 11. Seeking out the new and unusual should be the strategist’s aim.
  • 12.
  • 13. Strategic positioning means performing different activities from rivals’ or performing activities in different ways.
  • 14. JoanMagretta:UnderstandingMichaelPorter: Theessentialguidetocompetitionandstrategy.
  • 15. Let’s say you were starting over from scratch. Are the tasks, you do today, the tasks you would you? If yes, why?
  • 16. Industry attractiveness Competitive strength
  • 17. The nature of the product is changing, with many products transcending their roles as material possessions that people own to become services to which they buy access.
  • 18. Sources
  • 19. Market share Cash cows Invest money in ”question marks” / new promising ideas. Poor dogs  Move out of business area.  Move out of market. Stars  Growth strategy.  Invest to stay innovative and efficient. Question marks  Select ideas with the largest potential.  Invest in ideas with the largest potential. Market growth Adapted from the bcg matrix.
  • 20. 1. What do you do? 2. What do users, suppliers and/or other partners do?
  • 21. Further inspiration
  • 22. Question # 4 What needs do users and potential users have?
  • 23.
  • 24. Low cost Differentiation Broad target Low cost strategy Differentiation strategy Narrow target For example certain people and/or countries Low cost focus strategy Differentiation focus strategy Example: What kind of education do young people in Nigeria need?
  • 25. Question # 5 Which distribution channels do you use? Which do you not use?
  • 26. Users / students / patients Blogs and other other social media / Homes of people / Stairs in apartment buildings / Gardens / Event locations / Supermarkets and other shops / Office buildings / Production facilities / Schools and universities / hospitals / Sports centers / Train stations / Airports / Buses / Trains / Trams / Planes Suppliers You Ideas. Information. Services. Materials. Products.
  • 27. Digital technologies are narrowing the distance between manufacturer and consumer, allowing manufacturers to bypass traditional intermediaries.
  • 28. Instead of building large stocks of furniture, as its competitors do, MyFab provides a catalog of potential designs. Customers vote on them, and the most popular ones are put into production and shipped to buyers directly from the manufacturing sites - with no retail outlets, inventories, complicated distribution, or logistics networks.
  • 29. To reduce the time it takes to distribute products to customers, Zara, Dell, and Timbuk2 work with production facilities that are close to end customers.
  • 30. Bottle-neck ideas / knowledge / materials / products Non-critical ideas / inputs / materials / products Strategic ideas / inputs / materials / products Easily substitutable ideas / inputs / materials / products. Number of suppliers Value that purchase has for the buyer
  • 31. Dependency of supplier. Market situation. Independent power position. Alliance situation. Collaboration possibility. Buyer dominance Buyer power resources Supplier power resources
  • 32. Further inspiration
  • 33. Serve yourself, pay what you think is fair. Thank you very much in advance for your crowdfunding contribution. When you give a tip / pay / donate, you help to 1. keep content openly accessible for anyone. 2. keep content free of advertisements. 3. support ongoing development - including updates to existing content as well as creation of new content.
  • 34. Question # 6 In which markets do you work? In which markets do you not work?
  • 35. Question Examples Where are users? In which parts of a city? In which cities? In which countries? When do users need services? In the evening? On weekends? Examples of questions
  • 36. 80% of growth is explained by decisions about where to work.
  • 37. Management’s overriding goal is to position a company and its products where the market opportunity is highest.
  • 38. Make choices about where you will play, and where you won’t.
  • 39. Early in its development, Southwest Airlines defined its target market to include regular bus travelers - people who wanted to get from point A to point B in the lowest-cost, most convenient way.
  • 40. Joan Magretta: Understanding Michael Porter: The essential guide to competition and strategy”, location 2550. When you go to a foreign market, remember that you are not trying to serve the whole market. You are looking for the segment that values what you do. So when you go to Spain, don’t try to compete like existing Spanish companies.
  • 41. Question # 7 Which types of capital / assets / resources / capabilities do you have? Which do you not have?
  • 42.
  • 43. Question # 8 How are you compensated / paid / rewarded / praised / financed / funded? How are you not rewarded?
  • 44. Further inspiration
  • 45. Question # 9 What external changes are happening that you need to adapt to?
  • 46.
  • 47. 2 questions for you 1. What changes are lasting? 2. What changes are momentary?
  • 48. Question # 10 How will you learn and adapt to changes?
  • 49. In a world of accelerating change, one of our greatest imperatives is to unlearn - to challenge and ultimately abandon some of our most basic beliefs about how the world works and what is required for success.
  • 50. In a time of accelerating change, learning is essential to success. Whatever we know today is depreciating in value at an increasing rate.
  • 51. Kaiser Permanente is testing new ways of curing people at a fake hospital.
  • 52. Further inspiration
  • 53. Thank you for your interest. For further inspiration and personalized services, feel welcome to visit Have a great day.