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Going digital
Going digital
Going digital
Going digital
Going digital
Going digital
Going digital
Going digital
Going digital
Going digital
Going digital
Going digital
Going digital
Going digital
Going digital
Going digital
Going digital
Going digital
Going digital
Going digital
Going digital
Going digital
Going digital
Going digital
Going digital
Going digital
Going digital
Going digital
Going digital
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Going digital
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Going digital
Going digital
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Going digital
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Going digital

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Going digital - 10 questions / ideas. …

Going digital - 10 questions / ideas.

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  • 1. Going digital
  • 2. Idea # 1 Get access to fast Internet
  • 3. 80% of Italian homes do not have fast internet coverage: Millions without choices and without chances. http://europa.eu/rapid/press-release_SPEECH-14-534_en.htm Neelie Kroes
  • 4. Idea # 2 Use social media
  • 5. Nordstrom has invested heavily to give its customers multichannel experiences. http://www.mckinsey.com/insights/strategy/strategic_principles_for_competing_in_the_digital_age
  • 6. https://www.facebook.com/Nordstrom http://instagram.com/nordstrom http://www.linkedin.com/company/nordstrom http://nordstrom.tumblr.com/ https://www.nordstromrack.com/ http://www.pinterest.com/nordstrom/ http://shop.nordstrom.com/ https://twitter.com/Nordstrom https://www.youtube.com/user/Nordstromcom
  • 7. 11 advantages of using a blog for teaching http://www.slideshare.net/frankcalberg/11-advantages-of-using-a-blog-for-teaching
  • 8. Idea # 3 Use transportation apps to get from a to b
  • 9. Further inspiration https://delicious.com/frankcalberg/transport http://www.slideshare.net/frankcalberg/transportation-innovation
  • 10. Idea # 4 Involve external people using technology
  • 11. China’s Xiaomi crowdsources features of its new mobile phones rather than investing heavily in R&D. http://www.mi.com/ http://www.mckinsey.com/insights/strategy/strategic_principles_for_competing_in_the_digital_age
  • 12. Telstra crowdsources customer service, so that users support each other to resolve problems without charge. http://www.telstra.com.au/ http://www.mckinsey.com/insights/strategy/strategic_principles_for_competing_in_the_digital_age
  • 13. Crowdsourcing https://delicious.com/frankcalberg/crowdsourcing
  • 14. Idea # 5 Use crowdfunding to let external people help with financing
  • 15. Crowdfunding http://www.slideshare.net/frankcalberg/crowdfunding-35835254
  • 16. Idea # 6 Create more self service for users
  • 17. http://www.zocdoc.com/
  • 18. Rather than creating technology tools to help back-office employees type customer complaints into their systems, leading organizations create self-serve options for customers to type in their own complaints. http://www.mckinsey.com/insights/business_technology/accelerating_the_digitization_of_business_processes
  • 19. Historically, if you wanted to change the details on your account or change your address, you would have to ring up and talk to someone or go into a store. Now, you can access that function online or through your mobile phone, hence the costs are reduced. http://www.mckinsey.com/Insights/Business_Technology/The_digital_enterprise
  • 20. Idea # 7 Automate manual work
  • 21. Look at how everything is done and ask “why”? http://www.mckinsey.com/insights/organization/the_seven_habits_of_highly_effective_digital_enterprises
  • 22. To meet high customer expectations, companies must reinvent the entire business process - including cutting the number of steps required, reducing the number of documents. http://www.mckinsey.com/insights/business_technology/accelerating_the_digitization_of_business_processes
  • 23. Of the 700 end-to-end processes in banks, for example opening an account or getting a car loan, about half can be fully automated. http://www.mckinsey.com/insights/strategy/strategic_principles_for_competing_in_the_digital_age
  • 24. One bank digitized its mortgage-application and decision process, cutting the cost per new mortgage by 70% and slashing time to preliminary approval from several days to just 1 minute. http://www.mckinsey.com/insights/business_technology/accelerating_the_digitization_of_business_processes
  • 25. Idea # 8 Use analytics to better understand users
  • 26. https://www.google.com/analytics/ Example
  • 27. An integrated analytics approach can free up 15 – 20% of marketing spending. http://www.mckinsey.com/Insights/Marketing_Sales/Using_marketing_analytics_to_drive_superior_growth
  • 28. The Internet gives consumers new power to express their preferences and take their business elsewhere with the click of a mouse. In this environment, the customer’s needs and desires have to guide every aspect of a company’s operations. http://www.mckinsey.com/insights/high_tech_telecoms_internet/chinas_digital_transformation
  • 29. Further inspiration http://www.slideshare.net/frankcalberg/customer-needs
  • 30. Idea # 9 Adapt your products and services
  • 31. Successful digital businesses continuously scout out new ideas and carefully manage their own product pipelines. http://www.mckinsey.com/insights/high_tech_telecoms_internet/chinas_digital_transformation
  • 32. Further inspiration http://www.frankcalberg.com/strategychange
  • 33. Idea # 10 Change your culture to become more agile
  • 34. BYOD is just the beginning. If your organization is going to attract and engage the most creative individuals in the world, then as a CIO you have to think about how you might help facilitate  SYOG - Set your own goals,  DYOJ - Design your own job,  PYOC - Pick your own colleagues,  AYOE - Approve your own expenses, or  CYOB - Choose your own boss. http://www.mixhackathon.org/hackathon/contribution/dawn-distributed-leadership Gary Hamel
  • 35. The new, ideal IT person - a kind of “Homo digitus” is used to short delivery cycles and feels at ease operating across silos and working within cross-functional teams. Homo digitus is also output-minded and helps the business visualize solutions through rapid prototyping and experimentation. http://blogs.hbr.org/2013/08/do-you-have-the-it-for-the-com/
  • 36. Further inspiration http://www.frankcalberg.com/culturechange
  • 37. Idea # 11 Educate yourself constantly
  • 38. Learning strategies http://www.slideshare.net/frankcalberg/learning-strategies-11478939

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