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Going digital

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Going digital - 10 questions / ideas. …

Going digital - 10 questions / ideas.

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  • 1. Going digital
  • 2. Idea # 1 Get access to fast Internet
  • 3. 80% of Italian homes do not have fast internet coverage: Millions without choices and without chances. http://europa.eu/rapid/press-release_SPEECH-14-534_en.htm Neelie Kroes
  • 4. Idea # 2 Use social media
  • 5. Nordstrom has invested heavily to give its customers multichannel experiences. http://www.mckinsey.com/insights/strategy/strategic_principles_for_competing_in_the_digital_age
  • 6. https://www.facebook.com/Nordstrom http://instagram.com/nordstrom http://www.linkedin.com/company/nordstrom http://nordstrom.tumblr.com/ https://www.nordstromrack.com/ http://www.pinterest.com/nordstrom/ http://shop.nordstrom.com/ https://twitter.com/Nordstrom https://www.youtube.com/user/Nordstromcom
  • 7. 11 advantages of using a blog for teaching http://www.slideshare.net/frankcalberg/11-advantages-of-using-a-blog-for-teaching
  • 8. Idea # 3 Use transportation apps to get from a to b
  • 9. Further inspiration https://delicious.com/frankcalberg/transport http://www.slideshare.net/frankcalberg/transportation-innovation
  • 10. Idea # 4 Involve external people using technology
  • 11. China’s Xiaomi crowdsources features of its new mobile phones rather than investing heavily in R&D. http://www.mi.com/ http://www.mckinsey.com/insights/strategy/strategic_principles_for_competing_in_the_digital_age
  • 12. Telstra crowdsources customer service, so that users support each other to resolve problems without charge. http://www.telstra.com.au/ http://www.mckinsey.com/insights/strategy/strategic_principles_for_competing_in_the_digital_age
  • 13. Crowdsourcing https://delicious.com/frankcalberg/crowdsourcing
  • 14. Idea # 5 Use crowdfunding to let external people help with financing
  • 15. Crowdfunding http://www.slideshare.net/frankcalberg/crowdfunding-35835254
  • 16. Idea # 6 Create more self service for users
  • 17. http://www.zocdoc.com/
  • 18. Rather than creating technology tools to help back-office employees type customer complaints into their systems, leading organizations create self-serve options for customers to type in their own complaints. http://www.mckinsey.com/insights/business_technology/accelerating_the_digitization_of_business_processes
  • 19. Historically, if you wanted to change the details on your account or change your address, you would have to ring up and talk to someone or go into a store. Now, you can access that function online or through your mobile phone, hence the costs are reduced. http://www.mckinsey.com/Insights/Business_Technology/The_digital_enterprise
  • 20. Idea # 7 Automate manual work
  • 21. Look at how everything is done and ask “why”? http://www.mckinsey.com/insights/organization/the_seven_habits_of_highly_effective_digital_enterprises
  • 22. To meet high customer expectations, companies must reinvent the entire business process - including cutting the number of steps required, reducing the number of documents. http://www.mckinsey.com/insights/business_technology/accelerating_the_digitization_of_business_processes
  • 23. Of the 700 end-to-end processes in banks, for example opening an account or getting a car loan, about half can be fully automated. http://www.mckinsey.com/insights/strategy/strategic_principles_for_competing_in_the_digital_age
  • 24. One bank digitized its mortgage-application and decision process, cutting the cost per new mortgage by 70% and slashing time to preliminary approval from several days to just 1 minute. http://www.mckinsey.com/insights/business_technology/accelerating_the_digitization_of_business_processes
  • 25. Idea # 8 Use analytics to better understand users
  • 26. https://www.google.com/analytics/ Example
  • 27. An integrated analytics approach can free up 15 – 20% of marketing spending. http://www.mckinsey.com/Insights/Marketing_Sales/Using_marketing_analytics_to_drive_superior_growth
  • 28. The Internet gives consumers new power to express their preferences and take their business elsewhere with the click of a mouse. In this environment, the customer’s needs and desires have to guide every aspect of a company’s operations. http://www.mckinsey.com/insights/high_tech_telecoms_internet/chinas_digital_transformation
  • 29. Further inspiration http://www.slideshare.net/frankcalberg/customer-needs
  • 30. Idea # 9 Adapt your products and services
  • 31. Successful digital businesses continuously scout out new ideas and carefully manage their own product pipelines. http://www.mckinsey.com/insights/high_tech_telecoms_internet/chinas_digital_transformation
  • 32. Further inspiration http://www.frankcalberg.com/strategychange
  • 33. Idea # 10 Change your culture to become more agile
  • 34. BYOD is just the beginning. If your organization is going to attract and engage the most creative individuals in the world, then as a CIO you have to think about how you might help facilitate  SYOG - Set your own goals,  DYOJ - Design your own job,  PYOC - Pick your own colleagues,  AYOE - Approve your own expenses, or  CYOB - Choose your own boss. http://www.mixhackathon.org/hackathon/contribution/dawn-distributed-leadership Gary Hamel
  • 35. The new, ideal IT person - a kind of “Homo digitus” is used to short delivery cycles and feels at ease operating across silos and working within cross-functional teams. Homo digitus is also output-minded and helps the business visualize solutions through rapid prototyping and experimentation. http://blogs.hbr.org/2013/08/do-you-have-the-it-for-the-com/
  • 36. Further inspiration http://www.frankcalberg.com/culturechange
  • 37. Idea # 11 Educate yourself constantly
  • 38. Learning strategies http://www.slideshare.net/frankcalberg/learning-strategies-11478939

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