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Going digital
Idea # 1
Get access to fast Internet
80% of Italian homes do not
have fast internet coverage:
Millions without choices
and without chances.
http://europa.eu/ra...
Idea # 2
Use social media
Nordstrom has invested heavily to give its
customers multichannel experiences.
http://www.mckinsey.com/insights/strategy/s...
https://www.facebook.com/Nordstrom
http://instagram.com/nordstrom
http://www.linkedin.com/company/nordstrom
http://nordstr...
11 advantages of using a blog for teaching
http://www.slideshare.net/frankcalberg/11-advantages-of-using-a-blog-for-teachi...
Idea # 3
Use transportation apps
to get from a to b
Further inspiration
https://delicious.com/frankcalberg/transport
http://www.slideshare.net/frankcalberg/transportation-inn...
Idea # 4
Involve external people
using technology
China’s Xiaomi crowdsources features
of its new mobile phones rather than
investing heavily in R&D.
http://www.mi.com/
htt...
Telstra crowdsources customer service,
so that users support each other to resolve
problems without charge.
http://www.tel...
Crowdsourcing
https://delicious.com/frankcalberg/crowdsourcing
Idea # 5
Use crowdfunding to
let external people help
with financing
Crowdfunding
http://www.slideshare.net/frankcalberg/crowdfunding-35835254
Idea # 6
Create more
self service for users
http://www.zocdoc.com/
Rather than creating technology tools to help
back-office employees type customer complaints
into their systems, leading o...
Historically, if you wanted to change the details on
your account or change your address, you would have
to ring up and ta...
Idea # 7
Automate manual work
Look at how everything is done
and ask “why”?
http://www.mckinsey.com/insights/organization/the_seven_habits_of_highly_eff...
To meet high customer expectations, companies
must reinvent the entire business process -
including cutting the number of ...
Of the 700 end-to-end processes in banks, for
example opening an account or getting a car
loan, about half can be fully au...
One bank digitized its mortgage-application and
decision process, cutting the cost per new
mortgage by 70% and slashing ti...
Idea # 8
Use analytics to better
understand users
https://www.google.com/analytics/
Example
An integrated analytics approach can
free up 15 – 20% of marketing spending.
http://www.mckinsey.com/Insights/Marketing_Sa...
The Internet gives consumers new power to
express their preferences and take their
business elsewhere with the click of a ...
Further inspiration
http://www.slideshare.net/frankcalberg/customer-needs
Idea # 9
Adapt your products
and services
Successful digital businesses continuously
scout out new ideas and carefully manage
their own product pipelines.
http://ww...
Further inspiration
http://www.frankcalberg.com/strategychange
Idea # 10
Change your culture to
become more agile
BYOD is just the beginning. If your organization is
going to attract and engage the most creative
individuals in the world...
The new, ideal IT person - a kind of “Homo digitus” is
used to short delivery cycles and feels at ease operating
across si...
Further inspiration
http://www.frankcalberg.com/culturechange
Idea # 11
Educate yourself constantly
Learning strategies
http://www.slideshare.net/frankcalberg/learning-strategies-11478939
Going digital
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Transcript of "Going digital"

  1. 1. Going digital
  2. 2. Idea # 1 Get access to fast Internet
  3. 3. 80% of Italian homes do not have fast internet coverage: Millions without choices and without chances. http://europa.eu/rapid/press-release_SPEECH-14-534_en.htm Neelie Kroes
  4. 4. Idea # 2 Use social media
  5. 5. Nordstrom has invested heavily to give its customers multichannel experiences. http://www.mckinsey.com/insights/strategy/strategic_principles_for_competing_in_the_digital_age
  6. 6. https://www.facebook.com/Nordstrom http://instagram.com/nordstrom http://www.linkedin.com/company/nordstrom http://nordstrom.tumblr.com/ https://www.nordstromrack.com/ http://www.pinterest.com/nordstrom/ http://shop.nordstrom.com/ https://twitter.com/Nordstrom https://www.youtube.com/user/Nordstromcom
  7. 7. 11 advantages of using a blog for teaching http://www.slideshare.net/frankcalberg/11-advantages-of-using-a-blog-for-teaching
  8. 8. Idea # 3 Use transportation apps to get from a to b
  9. 9. Further inspiration https://delicious.com/frankcalberg/transport http://www.slideshare.net/frankcalberg/transportation-innovation
  10. 10. Idea # 4 Involve external people using technology
  11. 11. China’s Xiaomi crowdsources features of its new mobile phones rather than investing heavily in R&D. http://www.mi.com/ http://www.mckinsey.com/insights/strategy/strategic_principles_for_competing_in_the_digital_age
  12. 12. Telstra crowdsources customer service, so that users support each other to resolve problems without charge. http://www.telstra.com.au/ http://www.mckinsey.com/insights/strategy/strategic_principles_for_competing_in_the_digital_age
  13. 13. Crowdsourcing https://delicious.com/frankcalberg/crowdsourcing
  14. 14. Idea # 5 Use crowdfunding to let external people help with financing
  15. 15. Crowdfunding http://www.slideshare.net/frankcalberg/crowdfunding-35835254
  16. 16. Idea # 6 Create more self service for users
  17. 17. http://www.zocdoc.com/
  18. 18. Rather than creating technology tools to help back-office employees type customer complaints into their systems, leading organizations create self-serve options for customers to type in their own complaints. http://www.mckinsey.com/insights/business_technology/accelerating_the_digitization_of_business_processes
  19. 19. Historically, if you wanted to change the details on your account or change your address, you would have to ring up and talk to someone or go into a store. Now, you can access that function online or through your mobile phone, hence the costs are reduced. http://www.mckinsey.com/Insights/Business_Technology/The_digital_enterprise
  20. 20. Idea # 7 Automate manual work
  21. 21. Look at how everything is done and ask “why”? http://www.mckinsey.com/insights/organization/the_seven_habits_of_highly_effective_digital_enterprises
  22. 22. To meet high customer expectations, companies must reinvent the entire business process - including cutting the number of steps required, reducing the number of documents. http://www.mckinsey.com/insights/business_technology/accelerating_the_digitization_of_business_processes
  23. 23. Of the 700 end-to-end processes in banks, for example opening an account or getting a car loan, about half can be fully automated. http://www.mckinsey.com/insights/strategy/strategic_principles_for_competing_in_the_digital_age
  24. 24. One bank digitized its mortgage-application and decision process, cutting the cost per new mortgage by 70% and slashing time to preliminary approval from several days to just 1 minute. http://www.mckinsey.com/insights/business_technology/accelerating_the_digitization_of_business_processes
  25. 25. Idea # 8 Use analytics to better understand users
  26. 26. https://www.google.com/analytics/ Example
  27. 27. An integrated analytics approach can free up 15 – 20% of marketing spending. http://www.mckinsey.com/Insights/Marketing_Sales/Using_marketing_analytics_to_drive_superior_growth
  28. 28. The Internet gives consumers new power to express their preferences and take their business elsewhere with the click of a mouse. In this environment, the customer’s needs and desires have to guide every aspect of a company’s operations. http://www.mckinsey.com/insights/high_tech_telecoms_internet/chinas_digital_transformation
  29. 29. Further inspiration http://www.slideshare.net/frankcalberg/customer-needs
  30. 30. Idea # 9 Adapt your products and services
  31. 31. Successful digital businesses continuously scout out new ideas and carefully manage their own product pipelines. http://www.mckinsey.com/insights/high_tech_telecoms_internet/chinas_digital_transformation
  32. 32. Further inspiration http://www.frankcalberg.com/strategychange
  33. 33. Idea # 10 Change your culture to become more agile
  34. 34. BYOD is just the beginning. If your organization is going to attract and engage the most creative individuals in the world, then as a CIO you have to think about how you might help facilitate  SYOG - Set your own goals,  DYOJ - Design your own job,  PYOC - Pick your own colleagues,  AYOE - Approve your own expenses, or  CYOB - Choose your own boss. http://www.mixhackathon.org/hackathon/contribution/dawn-distributed-leadership Gary Hamel
  35. 35. The new, ideal IT person - a kind of “Homo digitus” is used to short delivery cycles and feels at ease operating across silos and working within cross-functional teams. Homo digitus is also output-minded and helps the business visualize solutions through rapid prototyping and experimentation. http://blogs.hbr.org/2013/08/do-you-have-the-it-for-the-com/
  36. 36. Further inspiration http://www.frankcalberg.com/culturechange
  37. 37. Idea # 11 Educate yourself constantly
  38. 38. Learning strategies http://www.slideshare.net/frankcalberg/learning-strategies-11478939
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