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Brainstorming - the SCAMPER method
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Brainstorming - the SCAMPER method

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The 7 parts of this brainstorm method includes: …

The 7 parts of this brainstorm method includes:
- Substitute.
- Combine.
- Add / adapt.
- Modify / maximize / minimize.
- Put to other use.
- Eliminate.
- Rearrange or reverse.

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  • 1. Brainstorming The SCAMPER method
  • 2. Substitute Combine Add / adapt Modify / maximize / minimize Put to other use Eliminate Rearrange or reverse
  • 3. Input # 1 Substitute
  • 4.  What other purpose?  What other rules?  What other times?  What other places?  What other people?  What other technologies?  What other materials?  What other shapes?  What other elements / parts / components?  What other colours?  What other names?  What other sounds or smells?  What other processes?  What other thoughts / attitudes / feelings?
  • 5. Bicycle has other purpose as wheelchair http://cyclist.sanspo.com/143432
  • 6. Input # 2 Combine
  • 7. Solar panels are combined with a keyboard. http://www.logitech.com/
  • 8. A table is combined with a lamp
  • 9. What can be combined to enhance synergy?  What parts / components can be combined?  What materials can be combined?  What technologies can be combined?  What can be combined with other objects?  What people can be combined?
  • 10. Input # 3 Add / Adapt
  • 11.  What can be added in order to create more value?  What ideas outside my field can I use / add?  What can I copy / borrow from other products / services?  Whom can I emulate?  What processes can be adapted?  What different contexts can I put my concept in?
  • 12. What can happen when a greenhouse is added to the roof of a supermarket or farmer’s market? http://urbanfarmers.com/productsservices/uf-globe/
  • 13. Input # 4 Modify, maximize and/or minimize
  • 14. Example of apartment entrance renewal A closet is replaced with a larger closet, in which the front wall has an integrated mirror. In addition, the colour of the wall is changed from white to blue.
  • 15.  What can be made larger higher / bigger / stronger?  What can be exaggerated / overstated?  What can be duplicated / repeated?  What can be increased in frequency?  Which extra features can be added?  What color, form, or shape can be added?  What motion, sound, or smell can be added?
  • 16. Input # 5 Put to other use
  • 17. Butter holder is put to other use as soap holder
  • 18. How could improved bicycle infrastructure in cities be used to simultaneously  help increase sales of retail stores,  reduce congestion in cities,  improve the environment? http://www.slideshare.net/frankcalberg/bicycle-friendly-cities
  • 19.  What else can the product / service be used for?  Who else can the product / service be used by?  How would a child use it? An elderly person?  How would people with diabilities use it?  What new ways are there to use it in its current form?  What other possible uses are there if it’s modified?  Can I use it in other industries?  Can I use it in other markets / places?
  • 20. Input # 6 Eliminate / subtract
  • 21. What if lecture halls at university buildings were removed or redesigned as  individual, quiet study booths, and/or  workshop rooms for small groups.
  • 22.  What is nonessential or unnecessary?  What would happen if it was made smaller?  How can the rules / standards be eliminated?  How can it be made more simple?  How can it me made smaller / lower / shorter / lighter?  What parts can be removed without changing its function?  What features could be understated?  In which different parts could it be split?
  • 23. Input # 7 Rearrange or reverse
  • 24.  Can it be turned up side down or twisted?  What might be rearranged?  Could roles be reversed?  Should the last step in a process be the first step?
  • 25. What if external people are involved in what companies do? https://delicious.com/frankcalberg/crowdsourcing
  • 26. Further sources of inspiration http://www.adb.org/documents/information/knowledge-solutions/the-scamper-technique.pdf http://www.brainstorming.co.uk/tutorials/scampertutorial.html http://www.business-strategy-innovation.com/2010/04/scamper-your-way-to-increased.html http://e-articles.info/e/a/title/Creativity:-Using-the-SCAMPER-Process/ http://fosenabling.wetpaint.com/page/Scamper http://litemind.com/scamper/ http://www.managementexchange.com/blog/so-you-want-be-creative-genius http://www.mycoted.com/SCAMPER http://www.slideshare.net/Tabby/in-4-scamper-toyota-iq http://thinkjarcollective.com/tools/thomas-edisons-creative-thinking-habits/
  • 27. Thank you for your interest. For further inspiration and personalized services, feel welcome to visit http://www.frankcalberg.com Have a great day.