The 7 parts of this brainstorm method includes:
- Substitute.
- Combine.
- Add / adapt.
- Modify / maximize / minimize.
- Put to other use.
- Eliminate.
- Rearrange or reverse.
4. Examples of questions to ask
What other purpose?
What other values?
What other products / services?
What other competencies?
What other technologies?
What other methods?
What other times?
What other places?
What other shapes / colours?
What other components / materials / parts?
12. Questions to ask
What ideas outside my field can I use / add?
What products / services can I learn from?
What people can I learn from?
What different contexts can I put my concept in?
Which extra function can be added?
What photo or sound can be added?
What color or form can be added?
14. Questions to ask
What can be made larger / taller / bigger?
What can be exaggerated / overstated?
What can be made smaller / lighter?
What can be duplicated / repeated?
What can be increased in frequency?
15. Serve yourself, pay what you think is fair.
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18. A bicycle put to other use as a wheelchair
http://cyclist.sanspo.com/143432
19. How could improved bicycle infrastructure
in cities be used to simultaneously
help increase sales of shops?
reduce congestion in cities?
improve the environment?
http://www.slideshare.net/frankcalberg/bicycle-friendly-cities
20. Questions to ask
What else can the product / service be used for?
Who else can the product / service be used by?
How would a child use it? An elderly person?
How would people with diabilities use it?
What new ways are there to use it in its current form?
What other possible uses are there if it’s modified?
Can I use it in other industries?
Can I use it in other markets / places?
23. What if lecture halls at university buildings
were removed or redesigned as
individual, quiet study booths, and/or
workshop rooms for small groups?
24. Questions to ask
What is nonessential or unnecessary?
What would happen if it was made smaller?
What would happen if which rules are eliminated?
How can it be made more simple?
How can it me made smaller / lower / shorter / lighter?
What parts can be removed without changing its function?
In which different parts could it be split?
26. What if external people are
involved in what companies do?
https://delicious.com/frankcalberg/crowdsourcing
27. Questions to ask
What can be moved?
What can be arranged in a different way?
What can be turned / twisted?
What can be reversed / turned up side down?
28. Further sources of inspiration
http://www.adb.org/documents/information/knowledge-solutions/the-scamper-technique.pdf
http://www.brainstorming.co.uk/tutorials/scampertutorial.html
http://www.business-strategy-innovation.com/2010/04/scamper-your-way-to-increased.html
http://e-articles.info/e/a/title/Creativity:-Using-the-SCAMPER-Process/
http://fosenabling.wetpaint.com/page/Scamper
http://litemind.com/scamper/
http://www.managementexchange.com/blog/so-you-want-be-creative-genius
http://www.mycoted.com/SCAMPER
http://www.slideshare.net/Tabby/in-4-scamper-toyota-iq
http://thinkjarcollective.com/tools/thomas-edisons-creative-thinking-habits/
29. Thank you for your interest. For further inspiration
and personalized services, feel welcome to visit
http://www.frankcalberg.com
Have a great day.