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Online Communities - What are they & How to get involved Frank Arrigo [email_address] http://blogs.msdn.com/frankarr Group...
Agenda <ul><li>What is an Online Community  </li></ul><ul><li>What is a blog  </li></ul><ul><li>Why is it important  </li>...
Definition:  online communities <ul><li>A  virtual community  is a  group  of people communicating or interacting with eac...
Definition: Blog <ul><li>A  blog  is a  website  for which an individual or a group frequently generates text,  photograph...
Blog basics <ul><li>A blog is typically made up of the following components: </li></ul><ul><ul><li>Title  - main title of ...
How are Blogs different? <ul><li>A blog provides many advantages over a standard web page, including these: </li></ul><ul>...
Plus you can subscribe!!! <ul><li>3 rd  wave of the web </li></ul><ul><ul><li>Browse, search, subscribe </li></ul></ul><ul...
Why is this important?
It’s all about having a conversation
Case Study : Learn Dog <ul><li>Venture by former MSFTee, Mike Seyfang </li></ul><ul><li>Mission  </li></ul><ul><ul><li>Hel...
So, what has been the result? <ul><li>Personal support through connections via personal blog </li></ul><ul><li>Growing com...
How to get started <ul><li>Spaces </li></ul><ul><ul><li>http://spaces.msn.com   </li></ul></ul>
Control Panel <ul><li>Posts & Comments </li></ul><ul><li>Add/Change/Delete </li></ul><ul><li>Change layouts </li></ul>
Add a Post <ul><li>Web based </li></ul><ul><li>WISYWIG </li></ul><ul><li>Easy to use </li></ul>
Cool integration <ul><li>Little Star (gleam) added to MSN Messenger contact when their space is updated.  </li></ul><ul><l...
How to read blog feeds <ul><li>Browser </li></ul><ul><ul><li>Windows live :  http://www.live.com </li></ul></ul><ul><ul><l...
Some tips
Building Relationships on Your Blog <ul><li>Don’t scoff at small audience size… </li></ul><ul><li>Suppose you knew Steve B...
Promoting Your Blog <ul><li>Find blogs you like and subscribe – and read the blog rolls of those bloggers until you have 2...
See what’s the blogosphere saying <ul><li>Blog search tools </li></ul><ul><ul><li>Technorati :  http://www.technorati.com ...
Building Momentum <ul><li>Study techniques for getting more readers – aim for 40 influencers </li></ul><ul><li>Figuring ou...
Blog Credibility <ul><li>Real person, not FLOG (Fake Blog) </li></ul><ul><li>You are judged by the conversations you keep ...
What are you waiting for?
Final Word
Some of My Blogs <ul><li>Work </li></ul><ul><ul><li>http://blogs.msdn.com/frankarr </li></ul></ul><ul><li>Personal </li></...
© 2005 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. MICROSOFT MAKES N...
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Online Communities – What are they & How

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Presentation delivered at the MS UP Conference in Dec 2005.
More about the session on my blog at :
http://blogs.msdn.com/frankarr/archive/2005/12/12/502670.aspx

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Transcript of "Online Communities – What are they & How"

  1. 1. Online Communities - What are they & How to get involved Frank Arrigo [email_address] http://blogs.msdn.com/frankarr Group Manager, Technical Communities Developer & Platform Evangelism
  2. 2. Agenda <ul><li>What is an Online Community </li></ul><ul><li>What is a blog </li></ul><ul><li>Why is it important </li></ul><ul><li>How can you get started </li></ul><ul><li>Tips to help </li></ul>
  3. 3. Definition: online communities <ul><li>A virtual community is a group of people communicating or interacting with each other by means of information technologies, typically the Internet , rather than face to face. Virtual communities are also known as online communities or mediated communities . </li></ul>http://en.wikipedia.org/wiki/Online_communities
  4. 4. Definition: Blog <ul><li>A blog is a website for which an individual or a group frequently generates text, photographs , video , audio files , and/or links, typically (but not always) on a daily basis. The term is a shortened form of weblog . </li></ul><ul><li>Authoring a blog, maintaining a blog or adding an article to an existing blog is called &quot;blogging&quot;. </li></ul><ul><li>Individual articles on a blog are called &quot;blog posts,&quot; &quot;posts,&quot; or &quot;entries&quot;. </li></ul><ul><li>The person who posts these entries is called a &quot;blogger&quot;. </li></ul>http://en.wikipedia.org/wiki/Blog
  5. 5. Blog basics <ul><li>A blog is typically made up of the following components: </li></ul><ul><ul><li>Title - main title of the post </li></ul></ul><ul><ul><li>Body - main content of the post </li></ul></ul><ul><ul><li>Trackback - links back from other sites </li></ul></ul><ul><ul><li>Comments - comments added by readers </li></ul></ul><ul><ul><li>Category - category the post is labeled with (can be one or more) </li></ul></ul><ul><ul><li>Permalink - the URL of the full, individual article </li></ul></ul><ul><ul><li>Post Date - date: time the post was published </li></ul></ul>http://en.wikipedia.org/wiki/Blog
  6. 6. How are Blogs different? <ul><li>A blog provides many advantages over a standard web page, including these: </li></ul><ul><ul><li>It allows for easy creation of new pages: new data is entered into a simple form (usually with the title, the category, and the body of the article) and then submitted. Automated templates take care of adding the article to the home page, creating the new full article page (Permalink), and adding the article to the appropriate date- or category-based archive. </li></ul></ul><ul><ul><li>It allows for easy filtering of content for various presentations - by date, category, author, or other attributes. </li></ul></ul><ul><ul><li>It (usually) allows the administrator to invite and add other authors, whose permissions and access are easily managed. </li></ul></ul>http://en.wikipedia.org/wiki/Blog
  7. 7. Plus you can subscribe!!! <ul><li>3 rd wave of the web </li></ul><ul><ul><li>Browse, search, subscribe </li></ul></ul><ul><li>RSS </li></ul><ul><ul><li>Really Simple Syndication </li></ul></ul><ul><li>Information comes to you </li></ul><ul><li>Lots of ways to represent this </li></ul><ul><li>Need application to read feeds </li></ul>
  8. 8. Why is this important?
  9. 9. It’s all about having a conversation
  10. 10. Case Study : Learn Dog <ul><li>Venture by former MSFTee, Mike Seyfang </li></ul><ul><li>Mission </li></ul><ul><ul><li>Help kids through recognition </li></ul></ul><ul><li>How </li></ul><ul><ul><li>Join lots of dots </li></ul></ul><ul><li>All happening online </li></ul><ul><ul><li>http://www.learndog.com </li></ul></ul><ul><ul><li>http://learndog.typepad.com/learndogpup/ </li></ul></ul><ul><ul><li>http://spaces.msn.com/members/mikese/ </li></ul></ul><ul><ul><li>http://www.flickr.com/photos/mikeblogs/friends/ </li></ul></ul>
  11. 11. So, what has been the result? <ul><li>Personal support through connections via personal blog </li></ul><ul><li>Growing community of supporters around the learndogpup blog (including advisory board) </li></ul><ul><li>Connections to professional development support networks (e.g. the edTechTalk community) </li></ul><ul><li>A 'loud/strong' voice that has achieved a high level of PR exposure for free (local, national press, 7news TV) </li></ul>
  12. 12. How to get started <ul><li>Spaces </li></ul><ul><ul><li>http://spaces.msn.com </li></ul></ul>
  13. 13. Control Panel <ul><li>Posts & Comments </li></ul><ul><li>Add/Change/Delete </li></ul><ul><li>Change layouts </li></ul>
  14. 14. Add a Post <ul><li>Web based </li></ul><ul><li>WISYWIG </li></ul><ul><li>Easy to use </li></ul>
  15. 15. Cool integration <ul><li>Little Star (gleam) added to MSN Messenger contact when their space is updated. </li></ul><ul><li>Always know when there is new stuff to see. </li></ul>
  16. 16. How to read blog feeds <ul><li>Browser </li></ul><ul><ul><li>Windows live : http://www.live.com </li></ul></ul><ul><ul><li>Bloglines : http:// www.bloglines.com </li></ul></ul><ul><li>Standalone News Reader </li></ul><ul><ul><li>Sharp Reader : http://www.sharpreader.com </li></ul></ul><ul><ul><li>RSS Bandit : http://www.rssbandit.org </li></ul></ul><ul><li>Integrated into Outlook </li></ul><ul><ul><li>Newsgator : http:// www.newsgator.com </li></ul></ul><ul><li>Integrated into Internet Explorer </li></ul><ul><ul><li>Pluck : http://www.pluck.com </li></ul></ul><ul><li>Many Many More alternatives…. </li></ul>
  17. 17. Some tips
  18. 18. Building Relationships on Your Blog <ul><li>Don’t scoff at small audience size… </li></ul><ul><li>Suppose you knew Steve Ballmer read your blog? What if Bill Gates did? Steven Levy from Newsweek? The CEO or CTO of your best customer? </li></ul><ul><li>Consider the relationships real </li></ul>
  19. 19. Promoting Your Blog <ul><li>Find blogs you like and subscribe – and read the blog rolls of those bloggers until you have 25-50 you feel you’d want to read every week </li></ul><ul><li>Comment on their stuff and only if relevant, link back to yours </li></ul>
  20. 20. See what’s the blogosphere saying <ul><li>Blog search tools </li></ul><ul><ul><li>Technorati : http://www.technorati.com </li></ul></ul><ul><ul><li>Feedster : http://www.feedster.com </li></ul></ul><ul><ul><li>Pubsub : http://www.pubsub.com </li></ul></ul><ul><li>General search tools </li></ul><ul><ul><li>ninemsn : http:// search.ninemsn.com </li></ul></ul><ul><ul><li>Google : http://blogsearch.google.com </li></ul></ul>
  21. 21. Building Momentum <ul><li>Study techniques for getting more readers – aim for 40 influencers </li></ul><ul><li>Figuring out how to get them to talk about you </li></ul><ul><li>How to use other people’s comments </li></ul><ul><li>Using your referrer log to find people who want to engage with you </li></ul>
  22. 22. Blog Credibility <ul><li>Real person, not FLOG (Fake Blog) </li></ul><ul><li>You are judged by the conversations you keep </li></ul><ul><li>Link to and praise others, even enemies </li></ul><ul><li>The only comments you delete are porn and spam </li></ul>
  23. 23. What are you waiting for?
  24. 24. Final Word
  25. 25. Some of My Blogs <ul><li>Work </li></ul><ul><ul><li>http://blogs.msdn.com/frankarr </li></ul></ul><ul><li>Personal </li></ul><ul><ul><li>http://radio.weblogs.com/0124955 </li></ul></ul><ul><ul><li>http:// spaces.msn.com/members/frankarr </li></ul></ul>
  26. 26. © 2005 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
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