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Why is Google forcing YouTube users to link their YouTube accounts to Google accounts?

Why is Google forcing YouTube users to link their YouTube accounts to Google accounts?

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    Sign in with google yahoo facebook Sign in with google yahoo facebook Presentation Transcript

    • Sign On Theory: Google vs. Facebook
    • Google Trends: Facebook gets more Google
    • Alexa: Google #1 for Traffic, Facebook #157,409
    • Compete: Google gets more traffic… …but it’s slipping
    • Google requires a Google account.
      You can sign into Yahoo with a Facebook or Google account.
      Facebook just wants an email address. It doesn’t care which one.
    • Google is forcing users to link YouTube accounts to Google accounts
    • Why?
      Google has an ad model based on relevant content
      It strives to serve up ads based on your searches
      Google is casting a wary eye that Facebook
      Facebook has the potential to be come the “human O/S”
      Facebook can offer something similar but…
      With a significant competitive advantage
      It knows a lot more about you…
      Who you are
      Who your friends are
      What you “like”
      Yahoo is just trying to stay relevant
      • Question: what would a Twitter acquisition do for Google or Facebook?
    • 8
      Created by Frank Strong
      Blog: Sword and the Script
      Twitter: @Frank_Strong
      Posterous: http://frankstrong.posterous.com
      Amplify: http://frankstrong.amplify.com