Web 2.0 Job Search Tactics 1. Why? 2. Trends….. 3. How? 4. Link….. By Frank Pacheco
The battle in a job market is no longer just about competing for an interview , it is about competing for a relationship with potential employers. 1. Why?
When you use life-changing job hunt, incorporating all the methods above: ...you have a 1,200 percent better chance of finding a job than if you just send out resumes!" Richard Bolles , What Color is Your Parachute Good News: ERE article Not Hiring? Tell That to the 4.4 Million Who Found Jobs in February 2009 Top Source of Jobs: Networking Use the internet to uncover leads, tap into your contacts, and then expand your network. Your network is the key to job search success. Other job search methods are valuable as tools to land you leads, contacts, and referrals. By all means, use the internet to post your resume. (Consider Resume Blasting) Drake Beam Morin (DBM): Job Search Statistics
LINKS OR NODES SPREAD BUZZ NETWORK A NETWORK B NODE TRUSTED CHANNEL A NETWORK OF 100 PEOPLE = 4,950 POSSIBLE LINKS Six degrees of separation concept (a/k/a small world phenomenon) A NETWORK OF 1,000 PEOPLE = 500,000 POSSIBLE LINKS 11 TO 12 INTIMATE CONTACTS = 150 SOCIAL CONTACTS 500 TO 1,500 WEAK TIES
BIRDS OF A FEATHER FLOCK TOGETHER The term homophily stems from study of social networks. HOMOPHILY Interests hobbies beliefs age gender social class ethnicity religion values politics geography education occupation
Content Marketing What: Sharing content Old: Controlled, Restricted New: Open to all, Wisdom of Crowd Why? Be filter for members Be “thought leader” Build “social capital” Examples: marketingprofs.com raintoday.com marketingtomoms.com
Cause Marketing What: NonProfit & For Profit Old: Philanthropy New: Marketing for Purpose & Passion Why: Engagement, awareness, funds Become special Build social capital Examples: Return the Warmth Trees for Troops
Social Media What: Community, relations Old: Word of mouth, networking, gossiping New: Web-based tools w/o gatekeeper Why: Net Working – casting wide net Community building Examples: Facebook Fan Pages LinkedIn Groups YouTube Twitter
Monitoring Available Information Google Custom Search Image: http://www.flickr.com/photos/bip/ Source: http://www.emarketer.com/7strategies.aspx
Monitoring Available Information Sites Worth Reading Image: http://www.flickr.com/photos/bip/ Source: http://www.emarketer.com/7strategies.aspx
Monitoring Available Information Using Tweeter Image: http://www.flickr.com/photos/bip/ Source: http://www.emarketer.com/7strategies.aspx
Monitoring Available Information What People are Saying Image: http://www.flickr.com/photos/bip/ Source: http://www.emarketer.com/7strategies.aspx
Searching for Job Openings Master List Image: http://www.flickr.com/photos/28481088@N00/2094624041/in/photostream/ Source: http://www.emarketer.com/7strategies.aspx
Searching for Job Openings Job Aggregators Indeed.com Indeed includes millions of job listings from thousands of web sites, including company career pages, job boards, newspaper classifieds, associations, and blogs. SimplyHired.com SimplyHired searches thousands of job boards, classifieds, and company sites. LinkUp.com LinkUp is a job search engine that searches jobs on company sites. Jobster.com Search for jobs posted by location (city, state, zip), keyword, vicinity, and best match.
Establishing Your Brand Social Media Resume Ways to reach you. Show that you don’t just use a phone. Show your work history. Share other social profiles. You are working and your knowledge is not obsolete. Volunteering experience. Personal information. Share This. Gather Testimonials. Downloadable documents about you.