How does your site’saverage revenue per unique user compare  with The Guardian’s?<br />François Nel/ @francoisnel / forthe...
2<br />To calculate your ARPU rate per month, divide the average monthly income from your site by the average number of un...
3<br />“Across the Group, a consistent theme has been the growth of our digital businesses. With Group-wide digital revenu...
4<br />£85,1m users / 12months = £7,091,167 per month  <br />/ 24,2m monthly users = monthly ARPU 0.099 or about 10p per m...
5<br />Other ARPU rates:<br />Schipsted’s Norwegian Publisher Media Norge acknowledges average income per monthly unique v...
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Compare you digital revenues with The Guardian's?

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How much is each unique user worth? Notes on how to work out what your average revenue per user is - and the ARPU rates at The Guardian and Schipsted's Media Norge.

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Compare you digital revenues with The Guardian's?

  1. 1. How does your site’saverage revenue per unique user compare with The Guardian’s?<br />François Nel/ @francoisnel / forthemedia.blogspot.com<br />and some notes on how to do the calculations <br />
  2. 2. 2<br />To calculate your ARPU rate per month, divide the average monthly income from your site by the average number of unique users.<br />Example: If your site averages 150,000 unique users per month and your average income from your site is £50,000, your ARPU rate will be 50,000 / 150,000 = 33.3 pence per month. <br />Your annual ARPU rate would be 12 X 33.3p = £4.14.<br />If you are not using Stirling, you can convert your ARPU rate here: http://www.xe.com/ucc/<br />What’s yourAverage Revenue Per User(ARPU) based on the latest figures you have?<br />
  3. 3. 3<br />“Across the Group, a consistent theme has been the growth of our digital businesses. With Group-wide digital revenues (including 50.1% of Trader Media Group) in the last year increasing by 36% to reach £85.1 million (2007 £62.5 million) and average monthly unique users climbing by 32% to 24.2<br />million (2007 18.4 million), we are no longer a predominantly print based operation but a true multimedia organisation…” <br />Guardian Media Group Annual Report 2008<br />
  4. 4. 4<br />£85,1m users / 12months = £7,091,167 per month <br />/ 24,2m monthly users = monthly ARPU 0.099 or about 10p per month. <br />The annual ARPU rate 12 X £0.099p = £1.19 <br />Calculation the Guardian media Group’s annual revenue per user based on figures in the 2008 Annual Report<br />
  5. 5. 5<br />Other ARPU rates:<br />Schipsted’s Norwegian Publisher Media Norge acknowledges average income per monthly unique visitor of two Norwegian krona (that’s $0.32 or £0.21) is now less than it was back in 2006., according to PaidContent<br />In a survey of Digital Editor’s Network participants, one UK regional publishers declared a monthly ARPU of £0.25 (that’s £0.39 or 2.42 Norwegian krona) <br />François Nel/ @francoisnel / forthemedia.blogspot.com<br />You’ve seen theirs, so how about showing yours (or posting it below)?<br />

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