Compare you digital revenues with The Guardian's?

How does your site’saverage revenue per unique user compare with The Guardian’s?
François Nel/ @francoisnel / forthemedia.blogspot.com
and some notes on how to do the calculations

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To calculate your ARPU rate per month, divide the average monthly income from your site by the average number of unique users.
Example: If your site averages 150,000 unique users per month and your average income from your site is £50,000, your ARPU rate will be 50,000 / 150,000 = 33.3 pence per month.
Your annual ARPU rate would be 12 X 33.3p = £4.14.
If you are not using Stirling, you can convert your ARPU rate here: http://www.xe.com/ucc/
What’s yourAverage Revenue Per User(ARPU) based on the latest figures you have?

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“Across the Group, a consistent theme has been the growth of our digital businesses. With Group-wide digital revenues (including 50.1% of Trader Media Group) in the last year increasing by 36% to reach £85.1 million (2007 £62.5 million) and average monthly unique users climbing by 32% to 24.2
million (2007 18.4 million), we are no longer a predominantly print based operation but a true multimedia organisation…”
Guardian Media Group Annual Report 2008

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£85,1m users / 12months = £7,091,167 per month
/ 24,2m monthly users = monthly ARPU 0.099 or about 10p per month.
The annual ARPU rate 12 X £0.099p = £1.19
Calculation the Guardian media Group’s annual revenue per user based on figures in the 2008 Annual Report

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Other ARPU rates:
Schipsted’s Norwegian Publisher Media Norge acknowledges average income per monthly unique visitor of two Norwegian krona (that’s $0.32 or £0.21) is now less than it was back in 2006., according to PaidContent
In a survey of Digital Editor’s Network participants, one UK regional publishers declared a monthly ARPU of £0.25 (that’s £0.39 or 2.42 Norwegian krona)
François Nel/ @francoisnel / forthemedia.blogspot.com
You’ve seen theirs, so how about showing yours (or posting it below)?

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Compare you digital revenues with The Guardian's?

by Francois Nel on Aug 20, 2010

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Compare you digital revenues with The Guardian’s? — Presentation Transcript