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# Compare you digital revenues with The Guardian's?

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How much is each unique user worth? Notes on how to work out what your average revenue per user is - and the ARPU rates at The Guardian and Schipsted's Media Norge.

How much is each unique user worth? Notes on how to work out what your average revenue per user is - and the ARPU rates at The Guardian and Schipsted's Media Norge.

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• 1. How does your site’saverage revenue per unique user compare with The Guardian’s?
François Nel/ @francoisnel / forthemedia.blogspot.com
and some notes on how to do the calculations
• 2. 2
To calculate your ARPU rate per month, divide the average monthly income from your site by the average number of unique users.
Example: If your site averages 150,000 unique users per month and your average income from your site is £50,000, your ARPU rate will be 50,000 / 150,000 = 33.3 pence per month.
Your annual ARPU rate would be 12 X 33.3p = £4.14.
If you are not using Stirling, you can convert your ARPU rate here: http://www.xe.com/ucc/
What’s yourAverage Revenue Per User(ARPU) based on the latest figures you have?
• 3. 3
“Across the Group, a consistent theme has been the growth of our digital businesses. With Group-wide digital revenues (including 50.1% of Trader Media Group) in the last year increasing by 36% to reach £85.1 million (2007 £62.5 million) and average monthly unique users climbing by 32% to 24.2
million (2007 18.4 million), we are no longer a predominantly print based operation but a true multimedia organisation…”
Guardian Media Group Annual Report 2008
• 4. 4
£85,1m users / 12months = £7,091,167 per month
/ 24,2m monthly users = monthly ARPU 0.099 or about 10p per month.
The annual ARPU rate 12 X £0.099p = £1.19
Calculation the Guardian media Group’s annual revenue per user based on figures in the 2008 Annual Report
• 5. 5
Other ARPU rates:
Schipsted’s Norwegian Publisher Media Norge acknowledges average income per monthly unique visitor of two Norwegian krona (that’s \$0.32 or £0.21) is now less than it was back in 2006., according to PaidContent
In a survey of Digital Editor’s Network participants, one UK regional publishers declared a monthly ARPU of £0.25 (that’s £0.39 or 2.42 Norwegian krona)
François Nel/ @francoisnel / forthemedia.blogspot.com
You’ve seen theirs, so how about showing yours (or posting it below)?