SOME INSPIRATIONNALMEDIA TRENDSFOR TO(MORROW)DAY                http://www.flickr.com/photos/mojodenbowsphotostudio
3 TRENDS THAT CHANGE CONSUMERS’ HABITS      AND SHAPE THEIR EXPECTATIONSTHINK                                             ...
… WHICH RESHAPE HOW WE THINK     COMMUNICATION     80%http://www.slideshare.net/helgetenno/measuring-our-way-to-future-suc...
AGAIN AND AGAIN : THE WEB IS LESSAND LESS A DESTINATION                                                                   ...
WELCOME TO THE POST-PC WORLDSource : http://articles.businessinsider.com/2011-12-01/tech/30462152_1_total-views-youtube-an...
THE BOUNDARIES ARE MORE  AND MORE BLURRIED2011   June   August   September   November
MEDIA ARE TOTALLY REDEFINED :WELCOME TO THE PERSONAL MEDIA  CONNECT       REMIX            SHARE  PUBLISH       REVIEW    ...
ATTENTION AND ENGAGEMENTBECOME THE VALUE.            http://www.flickr.com/photos/mrlomo/4620631477/in/photostream/
HOW TO DEAL IN THIS NEW MEDIA LANDSCAPESTART WITH PEOPLE.            THINK CONTENT AND ENGAGEMENT.                        ...
1. THINK MULTISCREEN. THE NEW LIVING ROOM OUR TV EXPERIENCE IS CHANGING NO SINGLE SOURCE TO UNDERSTAND AUDIENCE BUT NEW...
PEOPLE                                                                      CONSUME                                       ...
MORE AND     MORE   SCREEN      TIME             50%             du temps libre des français est             passé devant ...
Source : http://www.readwriteweb.com/archives/cisco_50_billion_things_on_the_internet_by_2020.php                         ...
Especially when the media landscape isMULTISCREEN TRENDSgrowing at fast pace THE NEW LIVING ROOM80%90%                    ...
Especially when the media landscape isMULTISCREEN TRENDSgrowing at fast pace THE NEW LIVING ROOMVIDEO BECOMES THE STANDARD...
MULTISCREEN TRENDS       THE NEW LIVING ROOM       WE ARE DIGITAL OMNIVORES     AUD. 15 +     [EN MILL.]                  ...
MULTISCREEN TRENDSTHE NEW LIVING ROOMWHERE ARE PEOPLE GETTING THEIR FIX IN THEIR LIVING ROOM ?Audience over 15 y.o. (Milli...
MULTISCREEN TRENDS                THE NEW LIVING ROOM                WHERE ARE PEOPLE GETTING THEIR ONLINE VIDEO FIX ?    ...
MULTISCREEN TRENDS       EXPERIENCE        MULTITASKING IS THE                                     WELCOME IN THE         ...
MULTISCREEN TRENDSAUDIENCENO SINGLE SOURCE TO   UNDERSTANDING MOREUNDERSTAND AUDIENCE   PEOPLE THAN AUDIENCE
MULTISCREEN I THE MOST EXCITING EXERCICES
2. THE NEW RULES OF MOBILE.THE LINK TO REAL LIFE. CONVENIENCE : EVERYWHERE / ALWAYS ON / M-COMMERCE CONTEXT : LOCAL / RE...
MOBILE IS GROWING FASTER THAN      ANY TECHNOLOGY BEFORE    90,0     Evolution of Mobile users and Smartphone users in Fra...
WITHOUT A MOBILE STRATEGY, WE       MISS SOMETHING. OBVIOUSLY.                                       +34% [evolution of fr...
Source : KPCB, http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011                                ...
BECAUSE MOBILE ISSIMPLE: WELCOME TO« THE NEW APPATHY »In 2011, the apps marketing hit 1 million markacross 4 platforms.The...
BECAUSE THENEXT GENERATIONHANDSETS OPEN ANEW WORLD OFINTERACTIONS.                  http://www.youtube.com/watch?v=xL7ASAR...
MOBILE TRENDS         CONVENIENCE         EVERYWHERE                                           ALWAYS ON                  ...
MOBILE TRENDS        CONTEXT         LOCAL OR HyLoMo                                         REAL-TIME                    ...
MOBILE TRENDS        FUN        SOCIAL                                                                  GAMING         Fac...
MOBILE I THE MOST EXCITING EXERCICES OF 2011OPTIMISE WAITING TIME             GAMIFICATION              GAMIFICATIONTESCO ...
3. SOCIAL IS THE NEW NORMAL.   CONVENIENCE : SOCIAL SHOPPING / SOCIAL SEARCH   CROWD-POWER : CROWD SOURCING / CROWD FUND...
« SOCIAL IS THENEW NORMAL. »“ Social networks will be like air. Theywill be anywhere and everywhere weneed and want then t...
Source : IFOP, L’observatoire des réseaux sociaux, 12/2011 I Panel Médiamétrie//NetRatings, 11/2011                       ...
SOCIAL TRENDS        CONVENIENCE           SOCIAL SHOPPING                                                 SOCIAL SEARCH  ...
SOCIAL TRENDS        CROWD-POWER           CROWDSOURCING                                          CROWDFUNDING           I...
SOCIAL TRENDSFUNGAMIFICATION NATIONSocial gaming was the next big trend … in 2008, 2009, 2010, 2011.Driven in part by the ...
SOCIAL TRENDS         DATA         THE SOCIAL GRAPH / THE INTEREST GRAPH                         PRIVACY AND ERASURE      ...
SOCIAL I THE MOST EXCITING EXERCICES IN 2011SOCIAL SEATING                                    PERSONALISATION             ...
3 TRENDS THAT CHANGE CONSUMERS’ HABITS      AND SHAPE THEIR EXPECTATIONSTHINK                                             ...
WELCOME TO « INNOVATION PLANNING »             AUDIENCE / CONTENT   PLAY WITH WHAT   EXPERIMENT             PLANNING.     ...
WELCOME ON THE NEW AGE OFCOMMUNICATION. PLAYING WITHINNOVATION IS PASSIONATE.JUST TRY, EXPERIMENT ANDLEARN.
THANKS ALOT FORYOUR TIME
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Some significant and inspirational media trends for today

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What changed in the way people consume media (french market) and how brands can engage with them playing the rules set up by those major tendencies.

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Some significant and inspirational media trends for today

  1. 1. SOME INSPIRATIONNALMEDIA TRENDSFOR TO(MORROW)DAY http://www.flickr.com/photos/mojodenbowsphotostudio
  2. 2. 3 TRENDS THAT CHANGE CONSUMERS’ HABITS AND SHAPE THEIR EXPECTATIONSTHINK THE NEW RULES OF SOCIAL IS THEMULTISCREEN. MOBILE. NEW NORMAL.http://www.theverge.com/2012/1/26/2736042/motorola-mobility-larry-robinson-video-gateways / , http://instagr.am/p/nm695/
  3. 3. … WHICH RESHAPE HOW WE THINK COMMUNICATION 80%http://www.slideshare.net/helgetenno/measuring-our-way-to-future-success of what Europeans do online today didnt exist in their lives five year ago. Microsoft, 2010
  4. 4. AGAIN AND AGAIN : THE WEB IS LESSAND LESS A DESTINATION is your favourite device to access the Internet? Now / NOW globally, Wave 5, June 2011, Which of the following 1 YEAR FROM NOW Source : Global Web index, % of internet users 1% 12% 11% 3% 7% 1% 18% E-reader 7% 2% Mobile Personnal laptop Tablet device 19% One year from now? Throught my TV Work laptop 79% 42%
  5. 5. WELCOME TO THE POST-PC WORLDSource : http://articles.businessinsider.com/2011-12-01/tech/30462152_1_total-views-youtube-android-phones Mobile represents more than 10% of the total views on the site, more than 400 millions views on the mobile devices per day.
  6. 6. THE BOUNDARIES ARE MORE AND MORE BLURRIED2011 June August September November
  7. 7. MEDIA ARE TOTALLY REDEFINED :WELCOME TO THE PERSONAL MEDIA CONNECT REMIX SHARE PUBLISH REVIEW BUY PLAY
  8. 8. ATTENTION AND ENGAGEMENTBECOME THE VALUE. http://www.flickr.com/photos/mrlomo/4620631477/in/photostream/
  9. 9. HOW TO DEAL IN THIS NEW MEDIA LANDSCAPESTART WITH PEOPLE. THINK CONTENT AND ENGAGEMENT. “ In the future, no television ad will be just self- contained narratives designed to entertain, inform, educate or remind consumers about products. Their role isnt going to be about building brand recall, favorability and awareness in that moment alone. They will be trailers into deeper branded digital experiences.” - Shiv Singh, Head of Digital for PepsiCo Beverages, TV Ad’s New Digital Role, Harvard Business Review, November 2011FORGET TECHNOLOGY. IT MAKES LEARN ABOUT DIGITAL TRACES.WHAT YOU WANT.
  10. 10. 1. THINK MULTISCREEN. THE NEW LIVING ROOM OUR TV EXPERIENCE IS CHANGING NO SINGLE SOURCE TO UNDERSTAND AUDIENCE BUT NEW METRICS TO UNDERSTAND PEOPLE
  11. 11. PEOPLE CONSUME MORE MEDIA 43,6 contacts media et multimedia par jour, soit +7,5 contacts en 5 ans.Source : Media In Life - Médiamétrie – Ensemble 13 +, Base Lundi-Vendredi cumuls 2010, 00h-24h / Ensemble 13+.
  12. 12. MORE AND MORE SCREEN TIME 50% du temps libre des français est passé devant un écran, MORE AND MORECONNECTED SCREENS 4à6 écrans par foyer. Source : INSEE, Enquête emploi du temps, 2009-2010
  13. 13. Source : http://www.readwriteweb.com/archives/cisco_50_billion_things_on_the_internet_by_2020.php AND IT’S NOT OVER ! How will internet affect us in our everyday life ? Cisco states that by 2020, there will be 50 billon of “things” connect to the internet. Just good to know that the number of things connected to the Internet has already exceeded the number of people on earth. And the trend is here : Over half of all devices at this years CES were Internet connected devices. Nearly 60% of those were non-traditional computing devices such as TVs, car devices, refrigerators and washing machines. In fact 90% of the TVs at CES were Internet-enabled.http://www.flickr.com/photos/mdxinteractiondesign/3025436594/
  14. 14. Especially when the media landscape isMULTISCREEN TRENDSgrowing at fast pace THE NEW LIVING ROOM80%90% of what Europeans do online today didnt exist in their lives five year ago. online video. of online traffic will soon be Microsoft,Kyncl, vice president, global head of content for YouTube, Robert 2010 at Consumer Electronic Show 2012
  15. 15. Especially when the media landscape isMULTISCREEN TRENDSgrowing at fast pace THE NEW LIVING ROOMVIDEO BECOMES THE STANDARD FOR EVERY MEDIA
  16. 16. MULTISCREEN TRENDS THE NEW LIVING ROOM WE ARE DIGITAL OMNIVORES AUD. 15 + [EN MILL.] 40,1 36,4 24,9 68% 47% COUV. 15 + [SUR POP. TOTALE] 75%Source : INSEE 2011, Population française 15 ans et + : 53,3 M / Médiamétrie Mediamat Janvier-Octobre 2011 /Médiamétrie NetRatings Janvier – Octobre 2011 / Audience de l’internet mobile Juillet-Septembre 2011
  17. 17. MULTISCREEN TRENDSTHE NEW LIVING ROOMWHERE ARE PEOPLE GETTING THEIR FIX IN THEIR LIVING ROOM ?Audience over 15 y.o. (Million) 48,7 48,1 47,6 47,5 43,6 TF1 F2 M6 F3 W9 YouTube 26,7 MSN / WL Facebook 28,9 24,2 21,4 Orange 37,1 Google 11,9 Google 5,9 iTunes 5,6 Twitter YouTube 10,6 7,8 Facebook 6,0 Orange Source : Audience 15+, Médiamétrie NetRatings, Décembre 2011 / Médiamétrie internet mobile Octobre-Décembre 2011 / Médiamétrie Mediamat, Couverture mensuelle consolidée Décembre 2011
  18. 18. MULTISCREEN TRENDS THE NEW LIVING ROOM WHERE ARE PEOPLE GETTING THEIR ONLINE VIDEO FIX ? 13, 487 35,444 9,253 99,086 85,303 15,928 28,858 15,979 845,730 120,840Total streams (000) Youtube Dailymotion TF1 / WAT Facebook CANAL+ EUROSPORT M6 ALLOCINE GOOGLE MSN Source : Médiamétrie Audience de la vidéo sur internet, Septembre 2011.
  19. 19. MULTISCREEN TRENDS EXPERIENCE MULTITASKING IS THE WELCOME IN THE TV IS BECOMING A MUCH NEW BLACK DIGITAL LIVING ROOM MORE PERSONNALIZED EXPERIENCESource : L’Observatoire des usages et interaction des medias, Deloitte, 2011 / Google / Ipsos Media CT, 1er semestre 2011 / Nielsenwire May 2011
  20. 20. MULTISCREEN TRENDSAUDIENCENO SINGLE SOURCE TO UNDERSTANDING MOREUNDERSTAND AUDIENCE PEOPLE THAN AUDIENCE
  21. 21. MULTISCREEN I THE MOST EXCITING EXERCICES
  22. 22. 2. THE NEW RULES OF MOBILE.THE LINK TO REAL LIFE. CONVENIENCE : EVERYWHERE / ALWAYS ON / M-COMMERCE CONTEXT : LOCAL / REAL-TIME FUN : SOCIAL / GAMING
  23. 23. MOBILE IS GROWING FASTER THAN ANY TECHNOLOGY BEFORE 90,0 Evolution of Mobile users and Smartphone users in France (Million). 100,0% 80,0 90,0% 76,6 74,8 72,9 70,7 80,0% 70,0 68,5 66,0 63,4 60,4 70,0% 60,0 58,2% 60,0% 55,3% 50,0 51,4% 44,6 45,8% 41,4 50,0% 40,0 38,7% 37,5 32,4 40,0% 29,9% 30,0 26,5 30,0% 17,5% 19,7 20,0 20,0% 11,0% 11,1 10,0 6,7 10,0% Mobile suscribers Smartphone connections 0,0 0,0% Smartphones penetration rate 2009 2010 2011 2012 2013 2014 2015 2016Source : World Telecom Matrix, Octobre 2011, En nombre de Cartes SIM / intelligence center, Smartphone connections
  24. 24. WITHOUT A MOBILE STRATEGY, WE MISS SOMETHING. OBVIOUSLY. +34% [evolution of french mobile audience in 2011] / 1,4% [SOM of Mobile Advertising Spending versus Online Advertising Spending in France in 2011].Source : http://tomfishburne.com/2011/12/mobile-strategy.html / Observatoire de l’ep-ub, bilan 2011 –prospective 2012, 7è édition, 01/2012 / Médiamétrie / Netratings, T4 2011, Nombre de personnesconnectées à l’internet mobile au cours du dernier mois.
  25. 25. Source : KPCB, http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011 AND WILL BECOME A CLOSER FRIEND STILL In 2011, for the first time, smartphone and tablet shipments exceed those of desktop and notebook shipments. In 2014, mobile devices will become the most common way of accessing the internet. But they will not replace PCs. http://www.brooklynspaceprogram.org/BSP/Home.html
  26. 26. BECAUSE MOBILE ISSIMPLE: WELCOME TO« THE NEW APPATHY »In 2011, the apps marketing hit 1 million markacross 4 platforms.The definition of an app itself may beexpanding too as apps arrive on moreplatforms [TV, Internet of things - Cars, … - ].Brands begin to launch their own app stores[Amazon App store]. Source : Fast Company, December 2011 / Mobilewalla, December 2011 http://www.youtube.com/watch?v=pjIK5BOADVI&feature=player_embedded
  27. 27. BECAUSE THENEXT GENERATIONHANDSETS OPEN ANEW WORLD OFINTERACTIONS. http://www.youtube.com/watch?v=xL7ASARTlJI
  28. 28. MOBILE TRENDS CONVENIENCE EVERYWHERE ALWAYS ON M-COMMERCE Thanks to mobile devices and other The iPhone 4 is the most popular One in four Starbucks transactions web-connected devices, consumers camera on flickr / Instagram now done by mobile. Starbucks has can access whatever they want, attracted 12 million users in just over exceeded 26 million mobile wherever they are. Welcome to the a year. transactions in on year. BOYD (Bring your own devices) economy.Source : Business Insider, 05/2011 / Digital stats, 03/2011
  29. 29. MOBILE TRENDS CONTEXT LOCAL OR HyLoMo REAL-TIME SOCIAL DISCOVERY 20% of all Google web searches Mobile devices help people to find To broaden your social circles. and 40% of all mobile searches are information that’s useful in real time. for local intent / 40% of Google Most of apps use real time data to Maps usage is through mobile provide real time feedback from devices, friends, experts or brands (Go Try it on, Waze, …).Source : Business Insider, 05/2011 / Digital stats, 03/2011. HyLoMo : Hyper Local Mobile
  30. 30. MOBILE TRENDS FUN SOCIAL GAMING Facebook and Twitter in TOP 5 of mobile audience Games and entertainement Apps are the most destinations in France. popular category on iTunes and Android Market. Mobile devices are traffic generating plateform for Gartner forecasts that by 2014, 70% of major Facebook for 33% in the world. 47% of french companies will have at least one “gamified” active users of Facebook are mobile users. application. Facebook paid more attention to mobile devices in 2011 (iPad app, iPhone app updated).Source : Comscore mobile, Q3 2011, France / http://www.theverge.com/2011/12/8/2621035/android-market-stats-infographic
  31. 31. MOBILE I THE MOST EXCITING EXERCICES OF 2011OPTIMISE WAITING TIME GAMIFICATION GAMIFICATIONTESCO HOMEPLUS Virtual Toyota backseat driver. Life of George (Lego) combines real and virtual lego.Subway Store in South Korea. GAMIFICATION GET PHYSICAL AUGMENTED CONTENT The Time Killer application by Pick n’ Play ! Star Player, by Heineken, is a free Scandinavian Airlines mobile application that allows footfall fans
  32. 32. 3. SOCIAL IS THE NEW NORMAL. CONVENIENCE : SOCIAL SHOPPING / SOCIAL SEARCH CROWD-POWER : CROWD SOURCING / CROWD FUNDING FUN : GAMIFICATION NATION DATA : THE SOCIAL GRAPH / PRIVACY AND ERASURE Source: Brian Solis
  33. 33. « SOCIAL IS THENEW NORMAL. »“ Social networks will be like air. Theywill be anywhere and everywhere weneed and want then to be.” - CharleneLi, Altimeter GroupSocial networks are one of the toponline destinations. They are alreadydominant in time spent online.87% of french internet users are ona social media network. Source: Brian Solis, I Panel Médiamétrie // NetRatings, 12/2011 I
  34. 34. Source : IFOP, L’observatoire des réseaux sociaux, 12/2011 I Panel Médiamétrie//NetRatings, 11/2011 SOCIAL BECOMES PART OF EVERYDAY 23,5 m 11 m 7,2 m 26,9 m 4,9 m 28,9 m Audience France, November 2011 4,5 m 4m 2m 3,3 m 3,5 m
  35. 35. SOCIAL TRENDS CONVENIENCE SOCIAL SHOPPING SOCIAL SEARCH Social shopping keeps growing - with the mantra « fish Search engines, Google first, are continuously perfecting their where the fish are » - and emerges as a key source of algorithms and they can’t ignore the shift toward social media traffic and sales for online retailers. It has mostly been in relevance. the testing stage and takes different forms : curation (polyvore), wish list, share purchase (justboughtit), group buying (groupon), marketplace (asos), people feedback (fashism)….Source : Global Web Index, September 2011
  36. 36. SOCIAL TRENDS CROWD-POWER CROWDSOURCING CROWDFUNDING In 2012, we can count on the crowdsourcing trend to Crowdfunding websites are allowing entrepreneurs continue to shake up business processes and spawn to tap into networks of small investors. For endless innovations. In 2011, large communities have example, Kickstarter has crowdfunded about 10000 grown around common interests, values, and skills. projects since it launched in April of 2009. 1 million people have combined to pledge more than $ 100 million to fund ideas.Source : The Verge, 20/12/2011 I
  37. 37. SOCIAL TRENDSFUNGAMIFICATION NATIONSocial gaming was the next big trend … in 2008, 2009, 2010, 2011.Driven in part by the popularity of mobiles devices and tablets, 2012may be the year of social gaming. They are the fastest growingsegment of the gaming market with revenues projected to exceed $8.6billion by the end of 2014 (facebook including).In 2011, brands gamified more and more their customer experience
  38. 38. SOCIAL TRENDS DATA THE SOCIAL GRAPH / THE INTEREST GRAPH PRIVACY AND ERASURE “It’s time for big data to improve customer experience”. We are becoming aware of the value of the data we share Google, Facebook, Amazon and the like are just beginning to online, and may start to share differently. tap into the massive data they possess. The Social Graph is The app Take this Lollipop shows the dangers of sharing the missing connection between search, advertising and what your identity online by using Facebook Connect to scrape people are doing and talking about on the Web. information before revealing a creepy man poring over your profile page. Moreover, people are going to want to selectively edit their social history.Source : Business Insider, 05/2011 / Digital stats, 03/2011
  39. 39. SOCIAL I THE MOST EXCITING EXERCICES IN 2011SOCIAL SEATING PERSONALISATION CROWDSOURCED DATABASE2011 has seen the first steps of social seating Fans can create their own album by selecting Launched by Foot Locker, Sneakerpediain entertainment (Ticketmaster) or airline 10 tracks of the new Album of Kaiser Chiefs. allows sneaker fans worldwide to shareindustries (KLM, Malaysia). product photos, detailed information, personal stories, and experiences.GROUP DYNAMICS SHARE SPECIFIC CONTENT GET REALUniqlo’s Lucky Counter At London Fashion Week in September, Lego Cuusoo Burberry tweeted backstage Twitpics of every look before the models hit the runaway.
  40. 40. 3 TRENDS THAT CHANGE CONSUMERS’ HABITS AND SHAPE THEIR EXPECTATIONSTHINK THE NEW RULES OF SOCIAL IS THEMULTISCREEN. MOBILE. NEW NORMAL.http://www.theverge.com/2012/1/26/2736042/motorola-mobility-larry-robinson-video-gateways / , http://instagr.am/p/nm695/
  41. 41. WELCOME TO « INNOVATION PLANNING » AUDIENCE / CONTENT PLAY WITH WHAT EXPERIMENT PLANNING. ALREADY WORKS. & LEARN. BUDGET 70% 20% 10% SUCCESS FOR TO(MORROW)DAYRESOURCES 60% 20% 20% TIME Source : Coca Cola Content 2020 Part 2, 2012/08
  42. 42. WELCOME ON THE NEW AGE OFCOMMUNICATION. PLAYING WITHINNOVATION IS PASSIONATE.JUST TRY, EXPERIMENT ANDLEARN.
  43. 43. THANKS ALOT FORYOUR TIME
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