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E2.0 summit frankfurt
E2.0 summit frankfurt
E2.0 summit frankfurt
E2.0 summit frankfurt
E2.0 summit frankfurt
E2.0 summit frankfurt
E2.0 summit frankfurt
E2.0 summit frankfurt
E2.0 summit frankfurt
E2.0 summit frankfurt
E2.0 summit frankfurt
E2.0 summit frankfurt
E2.0 summit frankfurt
E2.0 summit frankfurt
E2.0 summit frankfurt
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E2.0 summit frankfurt

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Opportunities of social networks for HR, recruitment, soucing process

Opportunities of social networks for HR, recruitment, soucing process

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  • 1. JJ Mois Année March 2010 Social Networks Opportunities for Human Resources Enterprise 2.0 SUMMIT October 2010 - Frankfurt Franck La Pinta
  • 2. October 2010 Enterprise 2.0 - Frankfurt UGC Social web Rich contents Rejection of traditional transmitters awareness of their power as media Equals relation Transparency Personalized contact Take part in the dialog Consumerist relationship 2 A new context Legal framework hardened High technicality Low growth Talents war Less generous for remuneration Less resistant Less professional Less ethical USES OF THE WEB RELATIONSHIP WITH COMPANIES OPPORTUNITIES ISSUES IMAGE OF BANKING SECTOR EXTERNAL ENVIRONMENT
  • 3. October 2010 Enterprise 2.0 - Frankfurt 3 New challenges Be open and approachable Accept an equals relation Take part in their eco system Posture of listening Explain more than tempt Proximity and modesty Postures Adopt a pedagogic speech Evidences instead of promises Adapt the speech to the target Go and meet the candidates Initiate the dialog Use the same tools Means
  • 4. October 2010 Enterprise 2.0 - Frankfurt What changing ? 4
  • 5. October 2010 Enterprise 2.0 - Frankfurt HR 2.0 = HR e-reputation Discussion between applicants AND my employer branding Discussion between applicants ABOUT my employer branding What kind of discussions ?
  • 6. October 2010 Enterprise 2.0 - Frankfurt The candidate expérience 6 Société Générale web sites Other web sites
  • 7. October 2010 Enterprise 2.0 - Frankfurt 7 Consequences Companies don’t decide the topic, the time and the place of the discussion Rule #2Rule #1 Online presence is an element of the offer and therefore a criteria of choice
  • 8. October 2010 Enterprise 2.0 - Frankfurt HR 2.0 eco system JOB SEEKERSJOB SEEKERS JOB SEEKERS JOB SEEKERS JOB SEEKERS JOB SEEKERS
  • 9. October 2010 Enterprise 2.0 - Frankfurt HR 2.0 eco system
  • 10. October 2010 Enterprise 2.0 - Frankfurt HR 2.0 eco system
  • 11. October 2010 Enterprise 2.0 - Frankfurt HR 2.0 eco system
  • 12. October 2010 Enterprise 2.0 - Frankfurt HR 2.0 eco system
  • 13. October 2010 Enterprise 2.0 - Frankfurt HR 2.0 eco system Focused targeting1 Discussions 2 Exchanges 3Relays of our brand4 4 objectives structure our presence on “the outer belt”
  • 14. October 2010 Enterprise 2.0 - Frankfurt 14 HR web portfolio VOLUME OF CONTACTS « HOT » INFORMATION AND EXCHANGE ONE WAY AND « COLD » INFORMATION INTENSITY IMAGE OBJECTIVES RECRUITMENT OBJECTIVES VOLUME
  • 15. October 2010 Enterprise 2.0 - Frankfurt 15 Thank you delicious.com/francklapinta twitter.com/flapinta linkedin.com/in/francklapinta/fr

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