E2.0 summit frankfurt

March 2010 JJ Mois Année Social Networks Opportunities for Human Resources Enterprise 2.0 SUMMIT October 2010 - Frankfurt Franck La Pinta

A new context ISSUES Less generous for remuneration Legal framework hardened Less resistant High technicality Less professional Low growth Less ethical IMAGE OF Talents war EXTERNAL BANKING ENVIRONMENT SECTOR RELATIONSHIP USES OF THE WITH Equals relation WEB UGC COMPANIES Transparency Social web Personalized contact Rich contents Take part in the dialog Rejection of traditional transmitters Consumerist relationship awareness of their power as media OPPORTUNITIES October 2010 Enterprise 2.0 - Frankfurt 2

New challenges Postures Means Be open and approachable Adopt a pedagogic speech Accept an equals relation Evidences instead of promises Take part in their eco system Adapt the speech to the target Posture of listening Go and meet the candidates Explain more than tempt Initiate the dialog Proximity and modesty Use the same tools October 2010 Enterprise 2.0 - Frankfurt 3

What changing ? October 2010 Enterprise 2.0 - Frankfurt 4

What kind of discussions ? Discussion between applicants AND my employer branding HR 2.0 = HR e-reputation Discussion between applicants ABOUT my employer branding October 2010 Enterprise 2.0 - Frankfurt

The candidate expérience Société Générale web sites Other web sites October 2010 Enterprise 2.0 - Frankfurt 6

Consequences Rule #1 Rule #2 Online presence Companies don’t decide is an element of the offer the topic, and therefore the time and the place of a criteria of choice the discussion October 2010 Enterprise 2.0 - Frankfurt 7

HR 2.0 eco system JOB SEEKERS JOB SEEKERS JOB SEEKERS JOB SEEKERS JOB SEEKERS JOB SEEKERS October 2010 Enterprise 2.0 - Frankfurt

HR 2.0 eco system October 2010 Enterprise 2.0 - Frankfurt

HR 2.0 eco system 4 objectives structure our presence on “the outer belt” 1 Focused targeting Discussions 2 4 Relays of our brand Exchanges 3 October 2010 Enterprise 2.0 - Frankfurt

HR web portfolio IMAGE OBJECTIVES VOLUME OF CONTACTS VOLUME INTENSITY ONE WAY AND « COLD » RECRUITMENT « HOT » INFORMATION INFORMATION OBJECTIVES AND EXCHANGE October 2010 Enterprise 2.0 - Frankfurt 14

Thank you twitter.com/flapinta delicious.com/francklapinta linkedin.com/in/francklapinta/fr October 2010 Enterprise 2.0 - Frankfurt 15

http://global-enterprise.biz	43
http://aymeric.vincent.free.fr	22
http://globecorp.biz	5
http://twittertim.es	3
http://www.aymericvincent.fr	3
http://paper.li	3
http://paper.li	3
http://www.studie2011.enterprise-zweinull.de	1
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E2.0 summit frankfurt

by Franck La Pinta on Nov 04, 2010

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