A brief account of work

1. In a stroke of madness
I drew a line
A line it was but it moved my mind
I’ve known it and yet not
It meant much more that a million dots
It moved and moved to make a whole thought
Alas what it was, it is still
Maddening as it is, yet enlightening

2. Work is Worship
Design Philosophy

3. Design is transformational
Design is changing the world as we have never seen before and the innovation
has brought change to not only in we look at things but also the way we
experience things.
Simple ideas, like computers, have evolved from technological equipment into,
larger, consumer-focused concepts such as “lifestyle entertainment” Airplanes
.
are less about transportation vehicles today, and much more about “travel
experiences” that enhance lives in many ways through their elaborate bonus-
point programs. Food is no longer about cooking and chores but about home and
lifestyles design and “sensory experiences” And the universities of tomorrow
.
will be branded and will function as “knowledge banks”
Design is no longer just a tool to create colorful design but something more
Graphic Options
Planet Sports
that can change the way we perceives and experience. It can bridge the gap
between the consumer and the corporates and bring in a harmony where each
brand has its place and where solutions and possibilities are infinite.
Design Research Implementation and execution
Ideation and conceptualization
Critical Analysis

4. Graphic
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Contact

6. Space Design has become experience
design where spaces are structured in
a manner than the user feels at home
and at ease and is able to relate to the
environment as easily as he would to his
home. The visual as well as the spatial
impact that the space has on a person is tremendous and
the resultant emotional attachment that is made to the
brand is what makes one brand superior to the other.
The classroom assignment has enabled a thought that
leads us to think how inter activity and openness of the
project brings a certain joy to seeing a welcoming brand
that a enclosed space where the impact is more to
captivity.
The project was to create a exhibition space for an
electronics company.
3D perspective views
Exhibition Design

7. WHAT WE DID:
Created an open environment that not only helps people see
what apple technologies have in store for them but also how
they work in a space that has no boundaries for people who
really know how it works and for those who are really just
people who want to have a peep into what “going on there”
The size in actual would be 24 x 20 feet which is filled with
interactive modules like
• the pillars with the iphone panels.
• the wall with the ability to help people exchange information
from their ipods with other users.
• and the seating for the use of apple OS and the mac
books.

8. Visual Merchandising
Visual merchandising has become more than
just store and window, it has become experience
design where consumer come to meet the brand
as a personality and take a back an experience
that can either make a loyal customer or a
dissatisfied person.
The assignment was to study the existing
store and understand how the planograms,
zoning and the visual merchandising is done
at the store level.
The store had a lot of problems with the stacking
Plan of the Store
of clothing and navigatory problems and we
Shooper’s Stop, Bandra
certainly felt that these aspects should be looked
into and changed or rather modified.
3D perspective view
Shooper’s Stop, Bandra

9. The second floor showed the most amount of inefficacy
in terms of zoning and “planogramming” since:
,
• The exclusivity of the brands was lost due of lack
of proper lighting, non symmetrical placement of
shelves and wall fixtures.
• The result was a disorganized and untidy display.
• There were no signages to highlight the brand and
its USP Therefore the communication was not up to
.
the mark.
• The lack of color or pattern coding added chaos to
the entire section and left the customers confused.
• The walls had no graphical element which could help
in emphasizing the brand and its feel.
• Floor hangings was a bad choice of fixtures for the
Part of the store where our primary focus was
designer section as space was not provided for
stacking the merchandise
Planogram for the improvedment of the store

10. Retail Design The retail burst in India has really pulled
design into the limelight and it is a very
highly demanding and a time framed into
a very short span of execution. The graphic
solutions are never too loaded with colours
and forms, the play here with simplicity for
the mass market
The name of the game is simplicity.
The visual language played an important
role as the store needed to be branded as a
store that displayed on sale all sports brands
under one tag and keep a language that
would stand out an easy and approachable.
The graphics would also play an important
role in sectioning the store into four sections
each pertaining tho the level of consumer
involvement in the sports. The language
should also be very generic so that the
branding of the sports brands are not over
shadowed by the store’s personality.
Perspective View,
Planet Sports, Lido Mall, Bnagalore
© Idiom Design and Consulting Ltd.

11. Planograms of the whole store

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© Idiom Design and Consulting Ltd.

13. Application
Zoning Flow
get ready... walking jogging gymming yoga aerobics dancing chess table tennis carrom tennis squash badminton walking jogging gymming yoga aerobics dancing chess table tennis carrom tennis squash badminton get ready... walking jogging gymming yoga aerobics dancing chess table tennis carrom tennis squash badminton walking jogging gymming yoga aerobics dancing chess table tennis carrom tennis squash badminton

14. Visual Language
Bharat Student has a localized channel in Hyderabad
that they wanted to be a naturally youth oriented
‘young’ channel. They wanted to project this at the
first step of interaction that a person would have in
their corporate office.
WE looked into the scope of the work and understood
the scope of work and how this would work out to
be more than a branding exercise. We understood
that if a visual language and the space had to be
developed we would aim to have a bigger aim in
mind. What came then is a idea that could used as
a TV channel mascot, a new image for the company
and a visual language that not only talks colour but
also motivation and company values, and best of all
Mute,
keeps the tense atmosphere cool and humourous.
Mascot Option, Local TV
Design can be a lot of fun sometimes.
Perspective View,
Corporate Office, Local TV, Hyderabad
© Idiom Design and Consulting Ltd.

15. Television Mascot
An interesting Charcater some-
times is the only thing tha tkicks off
the brand and makes it a hit.
Interactive Character
for Office Visitors
Humour and bad receptionist is all
consumers usually remember
Value and Motivator
Multiple Solutions
For Employees
Everyday creative work really needs
a very motivating home
Work is Worship

16. Set Design
A Spiritual Retreat 

There is a pleasure in the pathless woods,
pictures
There is rapture on the lonely shore,
There is a society, where no one intrudes,
By the deep sea, and the music in its roar;
I love not the man less, but nature more......
Create a set inside the college
campus with a themed concept
Everyday spreads into the wild chaos,
Reference
I run into them, and a lot more into myself
I need to runaway, into my sanctuary and rest
Away from the lonely crowds,
The filled riverbeds of my town
I need to lose myself from the silencing noise,
Into a higher plane I must retreat
This is my spiritual getaway

18. Graphic
Des
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Contact

20. Concerts have evolved to become a memorable
experience and creating a lasting effect on the people
that walk in a lot of effort has to be taken.
Problems:
Time Space:
The time given to execute it with the briefing of the
project to the actual event is a little more than two
weeks.
Targets:
- create sponsors for the event
- make the deliverables of the event and sell them
- sourcing the logistics
- and all the usual confusion that comes with it.
Solutions
• WE made the event into a green event
• Made the creatives and conceptualization
• Sold the tickets through contacts in various
colleges.
• Negotiated with the lights and sound to get the
best in the budget.
Graphic Language
All without much sleep, and a lot of commitment to
ICT, Matunga, Mumbai
each other and to work.
Character Developement,
ICT, Matunga, Mumbai

21. Identity Design
Creatives
ICT, Matunga, Mumbai

22. Create a perfume brand and simultaneously create a packaging
option that would serve to be economical in its construction and
understnad how the package unfolds
Undestanding gained:
• Developemnt of a sinlgle plan of the packaging
• Understanding how costing is worked on and reduce costing
• Undestanding the reasoning behind a packaging type for a par-
ticular type of product.

23. Poster and Package in 3D

24. To create a event management firm and
propose what functions it will work on and
what will it do in the near future and the
functioning and the departments.
Create an event it will do in the near future
and create a hypothetical necessities to
make it function
Our Company logo represents the philosophy we adhere to in all our endeavours:
To consistently deliver a complete spectrum of event experience - with passion
and intelligence. Grasshopper to us means bringing in a fresh perspective to the
Corporate events scenario.
The company policy to dedicate a pecentage of their work done in a year dedi-
cated to social and environmental cause. we handle blood donation camp, Aids
awareness campaign and fund raising for social cause.

26. Navara
Navara has a history spanning centuries.
Its rarity and medicinal properties make it a much sought after variety of rice -
from ayurvedic treatments, healthy breakfast supplements, organic food to
temple offerings.
Navara Eco Farm is almost as significant as this variety - with a 100 year old
farm cultivating this rice that’s slowly facing extinction.
Besides, being the oldest and largest –