Frank Roberson Green Universities Presentation


Published on

This presentation was delivered to the Green Universities conference. It covers environmental psychology and the change management program we are developing at Advent 7.

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Frank Roberson Green Universities Presentation

  1. 1. Discovering the barriers to change in the case of computer power management Commercial in Confidence
  2. 2. Commercial in Confidence
  3. 3. Commercial in Confidence
  4. 4. The first step.......... honesty Commercial in Confidence
  5. 5. The Sustainability Managers JobDon’t Bug Me! Convince Me! Commercial in Confidence
  6. 6. How committed are we really? Commercial in Confidence
  7. 7. What do we do? Commercial in Confidence
  8. 8. Community Based Social Marketing(McKenzie-Mohr, 2000)Identifying BarriersOvercoming Barriers Commercial in Confidence
  9. 9. Commercial in Confidence
  10. 10. Costs and benefits going indifferent directions IT Sustainability Operations Commercial in Confidence
  11. 11. Barriers to PC Power Managament Do not know how to use energy saving settings properly Forgetfulness Belief in power management myths Did not want to appear unproductive Commercial in Confidence
  12. 12. Barriers to PC Power Management (2) Barriers to Automatic settings Concerns about loss of productivity Concerns about losing unsaved work Concerns about interruptions to downloads Network administrator concerned about complaints! Commercial in Confidence
  13. 13. 16%PCs on andactive Basis for Usage Calculations • Keyboard Activity • Mouse Activity • CPU UtilisationPCs on andidle 84%PCs are currently being used very inefficiently: This graph shows the time the PCswere on and idle.• Over the 6 week period PC’s are on and active for 16% of the time• Over the 6 week period PCs are on and idle for 84% of the time Commercial in Confidence
  14. 14. How Advent 7 overcame these barriers Instruction Video Staff discuss concerns they had before using the program Staff discuss how their concerns were met Debunks myths Explains ‘opt out option’ Explains hibernate mode Demonstrates its minimal impact on performance Subtle descriptive social norms Commercial in Confidence
  15. 15. How Advent 7 overcame thesebarriers (2) Promtpts (usually stickers on PCs) Message from VC Commercial in Confidence
  16. 16. Reports Commercial in Confidence
  17. 17. A daily reminder... Give Guidance Create Participation • Energy Efficiency Awareness • Environment Reward Positive Behaviour Commercial in Confidence
  18. 18. Commercial in Confidence
  19. 19. Contact details Mr Frank Roberson Human Performance and Behaviour Researcher Advent 7 Business: (02)86224410 Mobile: 0416506394 Email: Commercial in Confidence
  20. 20. Research References Abrahamse, W., Steg, L., Vlek, C., & Rothengatter, T. (2005). A review of intervention studies aimed at household energy conservation. Journal of Environmental Psychology, 25, 273–291 McKenzie-Mohr (2000) Promoting Sustainable Behaviour: An Introduction to Community-Based Social Marketing. Journal of Social Issues, 56, 543-554 Nolan et al. (2008) Normative Social Influence is Underdetected Personality and Social Psychology Bulletin July 34:913-923 Prochaska and DiClemente (1983) Stages and processes of self-change of smoking: Toward and integrative model of change. Journal of Consulting and Clinical Psychology, 3, 390- 395 Commercial in Confidence
  21. 21. Image References St Vincents Hospital Vincents-Hospital- Accessed on 07.02.2011 Needle full of oil: Accessed on 18.02.2011 Successful business man: Accessed on 18.02.2011 Businessman injecting heroin: Accessed on 05.02.2011 Commercial in Confidence
  22. 22. Image references (2): Prochaska and DiClemente’ Stages of change –contemplation and preparation Accessed on 29.01.2011 12 steps Mug: Accessed on 02.02.2011 Verismic Logo: Accessed on 15.01.2011 Woman walking in to distance: Accessed on 17.02.2011 Commercial in Confidence