Vertsol Theses 15-21 Powerpoint Slides
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Vertsol Theses 15-21 Powerpoint Slides



Submitted : October 2 , 2008

Submitted : October 2 , 2008



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Vertsol Theses 15-21 Powerpoint Slides Vertsol Theses 15-21 Powerpoint Slides Presentation Transcript

  • The Cluetrain Manifesto: 15-21 Theses Submitted by: Francis Guison OOA VERTSOL
  • 15. In just a few more years, the current homogenize "voice" of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court.
    • As the time goes by, naturally people change.
    • The mission of company will change
    • Human to human voice.
  • 16. Already, companies that speak in the language of the pitch, the dog-and-pony show, is no longer speaking to anyone.
    • These languages can’t understand by customer.
    • Strategize a new way of speaking language.
  • 17. Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.
    • Companies thinks strategy of marketing are all the same.
    • Online Markets can be access around the world
    • There are different styles of marketing.
  • 18. Companies that don't realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity.
    • Companies may lose opportunity in industry
    • Companies don’t realize what are the effectiveness of networked market.
  • 19. Companies can now communicate with their markets directly. If they blow it, it could be their last chance.
    • With the power of technology.
    • Internet enable us to communicate
    • Company may lose opportunity if they don’t use all of these properly.
  • 20. Companies need to realize their markets are often laughing. At them.
    • Sometimes, company thinks that they offered products and services to the customer effectively.
    • People can easily evaluate the company’s performance.
    • They must review their performance.
  • 21. Companies need to lighten up and take themselves less seriously. They need to get a sense of humor.
    • Lighten up, be nice and cool.
    • Look attractive to customers
    • It’s better way of promoting products / services