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InfrormacióN DemográFica 09
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InfrormacióN DemográFica 09

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  • 1. INSTANT MESSENG UU's Gender Countries Jan-09 UU's Male Users (%) Female Users (%) LA Connect 44,773,176 50.4% 49.6% Argentina 10,776,697 49.7% 50.3% Bolivia 1,219,914 53.9% 46.1% Chile 5,098,414 49.0% 51.0% Paraguay 466,742 51.6% 48.4% Uruguay 834,934 49.5% 50.5% TOTAL LATAM 86,491,406 50.1% 49.9%
  • 2. INSTANT MESSENGER Age <13 13-15 16-17 18-20 21-24 25-29 30-34 35-39 40-49 5.7% 9.6% 9.1% 15.1% 16.6% 15.0% 9.8% 6.5% 7.8% 6.8% 9.4% 8.0% 13.0% 14.9% 14.3% 10.5% 7.0% 9.0% 3.3% 6.8% 9.4% 18.8% 22.2% 17.1% 9.3% 5.2% 5.1% 6.8% 11.4% 10.0% 15.9% 15.4% 13.5% 8.8% 6.3% 7.4% 4.1% 6.4% 6.7% 14.4% 19.1% 19.8% 11.1% 6.7% 7.5% 5.6% 9.4% 8.0% 12.7% 14.4% 13.4% 10.0% 7.3% 10.5% 5.6% 9.1% 8.6% 15.2% 16.8% 15.6% 10.0% 6.6% 7.8%
  • 3. Gender 50-64 65+ Male Users Female Users <13 4.2% 0.8% 22,566,346 22,206,830 2,564,322 5.9% 1.3% 5,356,578 5,420,119 733,591 2.4% 0.5% 656,952 562,962 40,667 3.9% 0.7% 2,499,918 2,598,496 344,634 3.6% 0.6% 240,984 225,758 19,293 7.2% 1.5% 412,970 421,964 46,708 3.9% 0.7% 43,332,252 43,159,154 4,864,259
  • 4. Age 13-15 16-17 18-20 21-24 25-29 4,276,075 4,068,117 6,753,651 7,414,339 6,707,749 1,009,659 861,730 1,402,795 1,602,648 1,540,005 82,717 114,406 229,424 270,447 208,285 580,802 510,656 813,116 785,705 687,848 29,714 31,164 67,278 89,372 92,402 78,085 66,841 105,756 120,565 112,053 7,896,626 7,456,550 13,116,417 14,571,653 13,481,728
  • 5. Age 30-34 35-39 40-49 50-64 65+ 4,376,421 2,893,445 3,491,751 1,870,260 357,047 1,128,967 757,497 967,283 633,915 138,606 113,264 63,139 61,694 29,290 6,582 446,419 318,807 378,012 196,383 36,033 51,852 31,371 34,993 16,584 2,719 83,573 60,682 87,999 59,883 12,789 8,640,806 5,694,771 6,740,988 3,399,676 627,933
  • 6. HOTMAIL UU's Gender Countries Jan-09 UU's Male Users (%) Female Users (%) LA Connect 55,744,577 51.1% 48.9% Argentina 11,900,623 49.7% 50.3% Bolivia 1,336,560 54.3% 45.7% Chile 5,717,852 49.2% 50.8% Paraguay 512,202 51.8% 48.2% Uruguay 948,177 49.3% 50.7% TOTAL LATAM 97,031,125 50.6% 49.4%
  • 7. HOTMAIL Age <13 13-15 16-17 18-20 21-24 25-29 30-34 35-39 40-49 50-64 4.9% 7.5% 7.3% 13.3% 16.1% 16.1% 11.2% 7.6% 9.4% 5.4% 6.0% 7.6% 6.6% 11.6% 14.5% 14.9% 11.5% 8.0% 10.4% 7.4% 3.1% 5.7% 8.1% 17.1% 21.5% 17.9% 10.4% 6.1% 6.2% 3.2% 5.8% 9.1% 8.1% 14.4% 15.4% 14.4% 9.9% 7.4% 9.2% 5.2% 3.7% 5.4% 5.7% 13.4% 18.9% 20.3% 11.8% 7.4% 8.5% 4.3% 5.2% 8.0% 6.7% 11.4% 13.9% 13.8% 10.8% 8.0% 11.8% 8.6% 4.8% 7.1% 6.9% 13.5% 16.4% 16.6% 11.3% 7.7% 9.5% 5.1%
  • 8. Gender 65+ Male Users Female Users <13 13-15 1.1% 28,191,254 26,942,364 2,707,852 4,132,954 1.6% 5,919,833 5,980,790 714,238 902,888 0.7% 725,167 611,393 41,118 76,124 0.9% 2,815,637 2,902,215 329,537 523,073 0.7% 265,222 246,980 18,861 27,424 1.9% 467,053 481,124 49,065 75,965 1.0% 48,795,831 47,624,335 4,632,773 6,857,829
  • 9. Age 16-17 18-20 21-24 25-29 30-34 4,039,588 7,350,915 8,893,186 8,863,772 6,168,365 779,579 1,374,630 1,719,933 1,771,276 1,373,820 107,852 229,090 288,019 238,722 139,457 465,956 824,057 879,535 823,621 568,361 29,125 68,431 96,957 104,131 60,352 63,269 107,922 132,239 130,831 102,006 6,658,006 13,001,864 15,857,237 16,021,390 10,927,796
  • 10. 35-39 40-49 50-64 65+ 4,216,884 5,198,410 2,967,131 594,561 950,182 1,242,240 878,890 192,945 81,028 83,398 42,729 9,023 425,279 526,544 297,696 54,193 37,740 43,756 21,769 3,654 75,784 112,138 81,319 17,639 7,437,636 9,135,908 4,960,503 929,225
  • 11. SPACES UU's Gender Countries Jan-09 UU's Male Users (%) Female Users (%) LA Connect 5,140,070 46.7% 53.3% Argentina 1,357,996 43.7% 56.3% Bolivia 89,518 53.7% 46.3% Chile 296,630 46.0% 54.0% Paraguay 28,795 45.8% 54.2% Uruguay 93,265 44.6% 55.4% TOTAL LATAM 6,899,441 46.2% 53.8%
  • 12. SPACES Age <13 13-15 16-17 18-20 21-24 25-29 30-34 35-39 40-49 3.9% 7.6% 8.1% 14.6% 18.1% 17.2% 11.0% 6.7% 7.7% 3.9% 4.3% 3.9% 9.3% 19.5% 21.9% 14.1% 7.7% 8.4% 2.3% 5.4% 8.3% 19.4% 24.3% 18.5% 9.5% 5.0% 4.6% 5.3% 8.6% 7.1% 12.1% 14.4% 15.2% 11.2% 8.5% 10.3% 3.0% 5.1% 5.3% 12.2% 18.9% 21.3% 12.8% 7.9% 8.7% 3.3% 5.3% 4.8% 10.5% 18.0% 17.4% 12.2% 7.8% 10.8% 4.1% 7.4% 7.5% 13.9% 17.2% 16.9% 11.3% 7.3% 8.6%
  • 13. Gender 50-64 65+ Male Users Female Users <13 4.2% 0.9% 2,394,075 2,734,478 199,195 5.7% 1.4% 593,629 764,367 52,627 2.1% 0.5% 48,051 41,467 2,037 6.2% 1.2% 136,420 160,210 15,657 4.1% 0.6% 13,198 15,597 864 8.2% 1.7% 41,606 51,659 3,069 4.8% 0.9% 3,185,608 3,702,316 281,969
  • 14. Age 13-15 16-17 18-20 21-24 25-29 390,639 413,965 748,936 930,717 883,357 58,255 52,968 126,403 265,085 296,732 4,873 7,422 17,354 21,767 16,580 25,365 20,955 35,881 42,819 44,953 1,463 1,519 3,524 5,434 6,143 4,911 4,489 9,810 16,832 16,228 512,075 518,502 956,586 1,186,115 1,167,448
  • 15. Age 30-34 35-39 40-49 50-64 65+ 563,696 344,813 392,481 216,540 44,214 190,985 104,917 114,304 76,802 18,918 8,548 4,459 4,111 1,920 446 33,315 25,116 30,497 18,477 3,596 3,674 2,289 2,513 1,189 184 11,359 7,257 10,087 7,638 1,585 778,030 499,980 592,862 331,157 63,199
  • 16. PORTAL Jan-09 Home Page Cars Entertainment Money Sports Countries PV's UU's PV's UU's PV's UU's PV's UU's PV's UU's LA Connect 239,347,529 15,047,698 129,395 100,713 902,630 213,240 0 0 7 3 Argentina 91,918,071 5,803,226 94,438 72,315 810,277 175,362 7 3 Bolivia Chile 41,756,395 2,861,477 34,957 28,398 92,353 37,878 Paraguay Uruguay TOTAL LATAM 912,710,462 43,030,533 5,438,405 977,130 81,215,680 9,798,596 2,225,732 848,209 30,473,190 3,797,853