View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Cerebral cortex – “conscious brain” Higher order functions Language, information processing, problem solving, complex thought The Biology of Brand
Limbic system – “old brain” Hypothalamus Controls emotions and endocrine functions - ‘fight or flight’ Hippocampus Necessary for development and consolidation of new memories Amygdala Responsible for processing conscious and unconscious emotional responses The Biology of Brand
100% natural and delicious Pure, fresh, unadulterated Little, tasty drinks Market share of 41% “ More than just a drink! It's my way to lighten the day and make me smile. Find a bottle, read the label and see what I mean.” Original smoothies Innocent Drinks
Visual “ Viewpoints” Logo Colours Graphics and imagery Packaging Layers of Branding “ Touchpoints” Emotional response Experience of use Customer service Technical support Experiential Verbal Brand name Descriptor Positioning tag line Nomenclature Tone of voice Positioning Brand personality Positioning statement Key features & benefits Attributes Target audiences