UK Mobile Statistics

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PowerPoint presentation looking at mobile usage on the rise in the UK.

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UK Mobile Statistics

  1. 1. MOBILE USAGE ON THE RISE IN THE UK Business Builder
  2. 2. UK CONSUMERS LOVE MOBILE 24% of U.K. consumers have used a smartphone to access web sites while shopping, of which 50% accessed retail websites and 48% social media sites. (Source: eDigitalResearch and IMRG Survey, 2011)
  3. 3. UK CONSUMERS LOVE MOBILE 40% of U.K. consumers using a smartphone while shopping ultimately made a purchase in- store, online or via mobile. (Source: eDigital Research and IMRG Survey, 2011)
  4. 4. UK CONSUMERS LOVE MOBILE 13% of UK consumers have made a purchase on their mobiles, and 19% have used them to compare prices and look at product reviews while out shopping. (Source: Toluna / Econsultancy)
  5. 5. UK CONSUMERS UTILIZING QR CODES 55% of U.K. consumers have seen a QR code while shopping and 33% of shoppers who have seen a QR code have scanned one. (Source: eDigital Research and IMRG Survey, 2011)
  6. 6. M-COMMERCE IN UK TAKING OFF As many as 91% of UK consumers having used their mobile device for commerce, to either research or purchase a product. (Source: Global Consumer Survey from MEF, 2011)
  7. 7. 50% of UK smartphone owners report shopping from their mobile device, with 11% doing so on a weekly basis. (Source: Portaltech and eDigitalResearch, 2011) M-COMMERCE IN UK TAKING OFF
  8. 8. UK MOBILE USER USAGE 48 percent of UK smartphone owners use their mobiles to browse and research products before a purchase, with another 16 percent intending to do so in the future. (Source: eDigitalResearch, 2011)
  9. 9. 4.2 million UK consumers per month are using the mobile internet to visit retailers’ websites. (GSMA and comScore, 2010) MOBILE IN UK EXPLOSIVE GROWTH

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