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Social Media in 2014
Tips, Tricks and Tactics for Success
1. Social media is about connection
Social connectedness is our
new way of life
We don’t like seeing ads in our
newsfeeds
We love buying (and we will) but we
don’t like being sold to
Success comes when relationships are
nurtured and values shared
People are looking for businesses who
offer:

•Help
•Entertainment
•Discounts
•Engagement
•Fun
When interaction is enjoyable, valuable, and
worthwhile to them – you’re winning!
2. Social media isn’t new anymore
You have to think outside the square – get
creative and find ways to capture attention
Why do your customers
choose you?
That has to shine
through online too
3. Images are vital
Photos on Facebook
53% more likes
104% more comments
84% more clickthrough
Images with Tweets
18% more clicks
89% more favourites
150% more retweets
The role of a graphic
designer is alive and well
but …. they’re now
designing for the digital
space
Use images to grab attention
Remember images
must be good quality,
fit properly and load
quickly
4. Develop a memorable brand
Be clear on your brand.
Both visuals and
message
Be consistent and be bold
5. Be Mobile Ready
Mobiles are on
the rise

mobile usage is expected to
exceed desktop use in 2014/2015
• Only link to mobile responsive
websites
• Use images that fit mobile
news feeds
• Use mobile ready applications
• Include clickable links
6. Social media influences search
Search engines use
social to validate
you
7. Content is the
star of the show
Find your voice and
share information rich
content
Before you post consider
“is this shareable?”
8. The future is “Pay to Play”
Social ads are targetted,
cost effective, measurable
Assign a budget
to social media
9. Which Platforms?
what is relevant and important to you …
Facebook
Twitter
Linked In
Google+
YouTube
Pinterest
Instagram
Examples – retail

Tee and Me
Started 17 January
th
Social media in 2014 - Trends, tips and tactics
Fun photos
Competitions
Discounts and Games
Examples – tourism

Australia.com
5.4 million likes
Very high engagement
Social media in 2014 - Trends, tips and tactics
Viral sharing
Triggered by
Friday Fan
Photos
Massive
engagement
Examples – service

AustralianArmy
High engagement
Social media in 2014 - Trends, tips and tactics
Informative
Real
stories
And real
people
When should
you get started?
NOW!
2014 is your year to
embrace the new way of
communicating
Make it huge!
Please connect with me
Francine Bishop
www.mayvintraining.com.au
www.socialmediabusinessschool.com.au

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Social media in 2014 - Trends, tips and tactics