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Social media in 2014 - Trends, tips and tactics

Social media in 2014 - Trends, tips and tactics



Presentation on what to expect and how to use social media in 2014.

Presentation on what to expect and how to use social media in 2014.



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    Social media in 2014 - Trends, tips and tactics Social media in 2014 - Trends, tips and tactics Presentation Transcript

    • Social Media in 2014 Tips, Tricks and Tactics for Success
    • 1. Social media is about connection
    • Social connectedness is our new way of life
    • We don’t like seeing ads in our newsfeeds
    • We love buying (and we will) but we don’t like being sold to
    • Success comes when relationships are nurtured and values shared
    • People are looking for businesses who offer: •Help •Entertainment •Discounts •Engagement •Fun
    • When interaction is enjoyable, valuable, and worthwhile to them – you’re winning!
    • 2. Social media isn’t new anymore
    • You have to think outside the square – get creative and find ways to capture attention
    • Why do your customers choose you? That has to shine through online too
    • 3. Images are vital
    • Photos on Facebook 53% more likes 104% more comments 84% more clickthrough Images with Tweets 18% more clicks 89% more favourites 150% more retweets
    • The role of a graphic designer is alive and well but …. they’re now designing for the digital space
    • Use images to grab attention
    • Remember images must be good quality, fit properly and load quickly
    • 4. Develop a memorable brand
    • Be clear on your brand. Both visuals and message
    • Be consistent and be bold
    • 5. Be Mobile Ready
    • Mobiles are on the rise mobile usage is expected to exceed desktop use in 2014/2015
    • • Only link to mobile responsive websites • Use images that fit mobile news feeds • Use mobile ready applications • Include clickable links
    • 6. Social media influences search
    • Search engines use social to validate you
    • 7. Content is the star of the show
    • Find your voice and share information rich content
    • Before you post consider “is this shareable?”
    • 8. The future is “Pay to Play”
    • Social ads are targetted, cost effective, measurable
    • Assign a budget to social media
    • 9. Which Platforms? what is relevant and important to you …
    • Facebook
    • Twitter
    • Linked In
    • Google+
    • YouTube
    • Pinterest
    • Instagram
    • Examples – retail Tee and Me Started 17 January th
    • Fun photos
    • Competitions
    • Discounts and Games
    • Examples – tourism Australia.com 5.4 million likes Very high engagement
    • Viral sharing Triggered by Friday Fan Photos
    • Massive engagement
    • Examples – service AustralianArmy High engagement
    • Informative
    • Real stories
    • And real people
    • When should you get started?
    • NOW!
    • 2014 is your year to embrace the new way of communicating
    • Make it huge! Please connect with me Francine Bishop www.mayvintraining.com.au www.socialmediabusinessschool.com.au