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Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
Social media in 2014 - Trends, tips and tactics
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Social media in 2014 - Trends, tips and tactics

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Presentation on what to expect and how to use social media in 2014.

Presentation on what to expect and how to use social media in 2014.

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Transcript

  • 1. Social Media in 2014 Tips, Tricks and Tactics for Success
  • 2. 1. Social media is about connection
  • 3. Social connectedness is our new way of life
  • 4. We don’t like seeing ads in our newsfeeds
  • 5. We love buying (and we will) but we don’t like being sold to
  • 6. Success comes when relationships are nurtured and values shared
  • 7. People are looking for businesses who offer: •Help •Entertainment •Discounts •Engagement •Fun
  • 8. When interaction is enjoyable, valuable, and worthwhile to them – you’re winning!
  • 9. 2. Social media isn’t new anymore
  • 10. You have to think outside the square – get creative and find ways to capture attention
  • 11. Why do your customers choose you? That has to shine through online too
  • 12. 3. Images are vital
  • 13. Photos on Facebook 53% more likes 104% more comments 84% more clickthrough Images with Tweets 18% more clicks 89% more favourites 150% more retweets
  • 14. The role of a graphic designer is alive and well but …. they’re now designing for the digital space
  • 15. Use images to grab attention
  • 16. Remember images must be good quality, fit properly and load quickly
  • 17. 4. Develop a memorable brand
  • 18. Be clear on your brand. Both visuals and message
  • 19. Be consistent and be bold
  • 20. 5. Be Mobile Ready
  • 21. Mobiles are on the rise mobile usage is expected to exceed desktop use in 2014/2015
  • 22. • Only link to mobile responsive websites • Use images that fit mobile news feeds • Use mobile ready applications • Include clickable links
  • 23. 6. Social media influences search
  • 24. Search engines use social to validate you
  • 25. 7. Content is the star of the show
  • 26. Find your voice and share information rich content
  • 27. Before you post consider “is this shareable?”
  • 28. 8. The future is “Pay to Play”
  • 29. Social ads are targetted, cost effective, measurable
  • 30. Assign a budget to social media
  • 31. 9. Which Platforms? what is relevant and important to you …
  • 32. Facebook
  • 33. Twitter
  • 34. Linked In
  • 35. Google+
  • 36. YouTube
  • 37. Pinterest
  • 38. Instagram
  • 39. Examples – retail Tee and Me Started 17 January th
  • 40. Fun photos
  • 41. Competitions
  • 42. Discounts and Games
  • 43. Examples – tourism Australia.com 5.4 million likes Very high engagement
  • 44. Viral sharing Triggered by Friday Fan Photos
  • 45. Massive engagement
  • 46. Examples – service AustralianArmy High engagement
  • 47. Informative
  • 48. Real stories
  • 49. And real people
  • 50. When should you get started?
  • 51. NOW!
  • 52. 2014 is your year to embrace the new way of communicating
  • 53. Make it huge! Please connect with me Francine Bishop www.mayvintraining.com.au www.socialmediabusinessschool.com.au

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