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This was a short presentation to a large group of Senior Executives as food for thought. I believe large companies are losing ground by ignoring social media or thinking it isn't relevant to their business. I also believe every business - regardless how big or small - must be present on social media, the question is "how?"
Every business must reflect on their industry, their market, their stakeholders and develop a strategy that gives them a voice and a means of joining the online conversation.
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