How are Australian Companies going with Social Media?

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This was a short presentation to a large group of Senior Executives as food for thought. I believe large companies are losing ground by ignoring social media or thinking it isn't relevant to their business. I also believe every business - regardless how big or small - must be present on social media, the question is "how?"

Every business must reflect on their industry, their market, their stakeholders and develop a strategy that gives them a voice and a means of joining the online conversation.

If you'd like to discuss strategy or need a presentation or commentator at your functions - let's talk. francine@mayvintraining.com.au

Published in: Business, Economy & Finance
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How are Australian Companies going with Social Media?

  1. 1. How are companies performing?
  2. 2. According to a recent study (sponsored by Oracle and conducted by Social Media Today) 46% of Corporations globally are socially enabled
  3. 3. Socially enabled is: • Using social technologies in day to day activities • Connecting with people through 2-way conversations and building relationships • Responsive, able to interact and react quickly • Customer centric, even customer driven • Innovative and meeting the market where it is
  4. 4. Consumers are using social media to: • Converse • Find suppliers • Build relationships • Enquiries • Source information • Complaints • Recommendations • Review
  5. 5. It is not just .. • broadcasting your own news • conducting a marketing campaign to attract website or foot traffic • the responsibility of the marketing department in isolation • external to your corporate mission, vision or objectives
  6. 6. My Research Suggests it’s more like 30% of Australian Corporations are using social media well!
  7. 7. “Embracing the Opportunity” What Does It Look Like? • Understand risks and implement controls • Defined boundaries and educated internal and external stakeholders • Evidence of strategy and purpose • Monitored and responsive to community • Consistent and strong message and branding • Reactive audience and ongoing conversations
  8. 8. What’s required? • Realise the benefit of becoming customer centred • Understand your target market and your client base • Engage stakeholders internally and externally • Clarify stakeholder and corporate expectations • Develop a strategy which aligns with operations • Educate everyone!
  9. 9. GET THE jump ON YOUR COMPETITION... ...WITH smart SOCIAL MEDIA... www.mayvintraining.com.au | www.socialmediaevolution.com.au

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