book as a medium, book as a culture:
the digital shift in publishing and the role
of arts and design.
Francesca Coluzzi
In...
What will the book look like in the future?
“Books without batteries”,
Jeff Stahler (2000)
“The book reader of the future”, issue
of Everyday Science and Mechanics
(1...
Do we read and write differently
on digital devices?
What is a ‛reading experience’?
“bios [bible]” installation
(2007)
Turning pages on the iPad.
Can design and arts contribute to the development
of digital publishing, and how?
Topics and quotes from the interviwes
...
“Book forgotten by heart”,
Vincenzo Agnetti (1969)
“56 Broken Kindle Screens”, S...
Context
Framework
Inquiry
Case Studies
Analysis
Job and Time
Methods
Index Introduction
Introduction
Job and Time
Methods
...
Context
Framework
Inquiry
Case Studies
Analysis
Job and Time
Methods
Conclusions
Past:
Unbound book 2011
Boek uit de band ...
Context
Framework
Inquiry
Case Studies
Analysis
Methods
Conclusions
Qualitative Research:
The why and how.
Focus on partic...
Context
Framework
Inquiry
Case Studies
Analysis
Conclusions
Conclusions
Conclusions:
Different containers of the informati...
Context
Framework
Inquiry
Case Studies
Analysis
Job and Time
Methods
Conclusions
Publishing
Domain
Activities Profiles
Pro...
Framework
Inquiry
Case Studies
Analysis
Methods
Conclusions
Research’s issues
hierarchy
Main issues
Sub-topics
Basic Quest...
Inquiry
Case Studies
Analysis
Methods
Conclusions
ʽBook Makersʼ
Basic Questionnaire
on 2 main topics:
A. The book as a med...
Case Studies
AnalysisConclusions
Designers:
NIELS SCHRADER, Designer,
Mind Design Studio, Amsterdam;
DIMITRI NIEUWENHUIZEN...
Analysis A.Conclusions
Topics and quotes from the interviwes
...
A4. The Relationship between
Content and Structure.
>
>
A...
Analysis B.Conclusions
Topics and quotes from the interviwes
...
B4. Tools and Devices.
>
>
B5. Art and Design Contributio...
1
6
11
2
12
7
3
8
10 9
4
5
14
13
What is the main
difference between a
book and an e-book?
What about other digital
editor...
– THANK YOU –
Francesca Coluzzi:
francicoluzzi@gmail.com
Website:
http://networkcultures.org/
[Out of Ink project]
Vimeo p...
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Out of Ink - Research Presentation - INC Amsterdam, January 2013

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Book as a medium, book as a culture: the digital shift in publishing and the role of arts and design.
Francesca Coluzzi, Intern Researcher Institute of Network Cultures, Amsterdam, September 2012 – January 2013

Published in: Design, Business, Technology
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Out of Ink - Research Presentation - INC Amsterdam, January 2013

  1. 1. book as a medium, book as a culture: the digital shift in publishing and the role of arts and design. Francesca Coluzzi Intern Researcher INC, Amsterdam. September 2012 – January 2013 This is not a presentation This is not a book This is not an eBook This is not a magazine This is not a videogame This is not a Powerpoint This is not a Pdf This is not an ePub This is not an iPad This is not a Kindle This is not a computer This is not a screen This is not a page This is not paper This is not a code This is not a medium This is not ...
  2. 2. What will the book look like in the future?
  3. 3. “Books without batteries”, Jeff Stahler (2000) “The book reader of the future”, issue of Everyday Science and Mechanics (1935)
  4. 4. Do we read and write differently on digital devices? What is a ‛reading experience’?
  5. 5. “bios [bible]” installation (2007) Turning pages on the iPad.
  6. 6. Can design and arts contribute to the development of digital publishing, and how?
  7. 7. Topics and quotes from the interviwes ... “Book forgotten by heart”, Vincenzo Agnetti (1969) “56 Broken Kindle Screens”, Silvio Lorusso and Sebastian Schmieg (2012) All these images come from the blog MMMMarginalia
  8. 8. Context Framework Inquiry Case Studies Analysis Job and Time Methods Index Introduction Introduction Job and Time Methods Context Framework Inquiry Case Studies Analysis Conclusions Conclusions Out of Ink research project Present publishing domain Book medium: Media Technology Communication processes Book culture: Practices Social behaviours ‛Book Makers’
  9. 9. Context Framework Inquiry Case Studies Analysis Job and Time Methods Conclusions Past: Unbound book 2011 Boek uit de band 2012 Me: From SEPTEMBER 2012 To JANUARY 2013 Next: RAAK-MKB Toolkit Digitaal Publiceren 02/2013 - 12/2014 1° phase 2° phase Analysis Structure Inquiry Inquiry SEPT 2012 JAN 2013 Interviews with case studies Video editing > Out of Ink Website > Research framework Research questions Cross-analysis Job and Time
  10. 10. Context Framework Inquiry Case Studies Analysis Methods Conclusions Qualitative Research: The why and how. Focus on particular case studies. General propositions and overall conclusions. Semi-structured Interview: Flexible. Less structured. Source: “Business Research Methods 3rd edition” Alan Bryman, Emma Bell. > Interviews with: ʽBook makers’ print/digital books. Different professionals: Designers Artists Publishers. Methods
  11. 11. Context Framework Inquiry Case Studies Analysis Conclusions Conclusions Conclusions: Different containers of the information (like books, e-books, etc.) change nature, shape and structure: They converge but they also become specific in their formal and cognitive features. The interesting point lies beyond the difference between digital and analogue media: It’s about understanding how technology impacts both language and behaviour. Suggestions: Set up a dialogue between both digital and analogue media; old and new behaviours. Give a voice to design and art’s free and creative thinking. Create effective connections between artists, designers, technologists and publishers.
  12. 12. Context Framework Inquiry Case Studies Analysis Job and Time Methods Conclusions Publishing Domain Activities Profiles Production Designing Content Software/Devices Collecting/Selling Reading/Buying/Sharing Research/Teaching Enabling communities Context Publisher/Self publisher Designer Artist/Author Developer Librarian User/Reader Researcher Aggregator
  13. 13. Framework Inquiry Case Studies Analysis Methods Conclusions Research’s issues hierarchy Main issues Sub-topics Basic Questionnaire Print to Digital Tools and Software Collaborative Practice Reading Experience ­ Publishing Cycle Platform and Networks Changing Roles Open Source
  14. 14. Inquiry Case Studies Analysis Methods Conclusions ʽBook Makersʼ Basic Questionnaire on 2 main topics: A. The book as a medium B. The book as a process 14 Questions to the ʽBook Makersʼ Artists Publishers Designers
  15. 15. Case Studies AnalysisConclusions Designers: NIELS SCHRADER, Designer, Mind Design Studio, Amsterdam; DIMITRI NIEUWENHUIZEN, Designer, Lust Studio, The Hague. LARS BÖHM, Uncovered Magazine, Student 2012 Medialab HvA, Amsterdam; Specific Projects: MONIKA PARRINDER, Researcher, RCA London. Project: “Limited Language”. DAVID BENQUÉ, Designer, London Project: “The Infinite Adventure Machine”. > ANTHON ASTROM, Designer, Astrom / Zimmer Studio, Zurich. Project: “Lines, Interacting With An Idea”. WALDEMAR WĘGRZYN, Designer, Katowice. Project: “Elektrobiblioteka”. Publishers: ERIK KESSELS, Kesselskramer Publishing House, Amsterdam; MICHELE AQUILA AND VALERIA DI ROSA, U10 Publishing Start-up, Milan. MAXINE KOPSA, Kunstverein Gallery and Publishing House, Amsterdam; ANNA AND BRITT FROM VISUAL EDITIONS, Publishers, London. Hybrids: YOLANDE VAN DER HEIDE, Casco Publishing Class, Utrecht; RAOUL BOERS, Lecturer In e-Publishing and Content Management HvA, Amsterdam. DELPHINE BEDEL, Researcher, artist and publisher of “Hardcopy” Magazine, Amsterdam; > WILL HOLDER, Researcher, artist and publisher “F.R. David” Journal, Published by De Appel, Amsterdam.
  16. 16. Analysis A.Conclusions Topics and quotes from the interviwes ... A4. The Relationship between Content and Structure. > > A5. Media Convergence: Platforms, Formats and Collaborative Practices. > > A6. Tactility, Materiality, Physical Presence. Go to Analysis B. > A. The book as a medium A1. Books, e-Books, Reading Experiences. > > A2. Design/Publishing Process and Identity. > A3. The Relationship between Text and Image. >
  17. 17. Analysis B.Conclusions Topics and quotes from the interviwes ... B4. Tools and Devices. > > B5. Art and Design Contribution to Research and Development in Publishing. Back to Analysis A. > END B. The book as a process B1. Dissemination, Overload of Information and Concentration. B2. Self Publishing, Open Source Culture and Economic Models. B3. Obsolescence, Longevity and Virtuality.
  18. 18. 1 6 11 2 12 7 3 8 10 9 4 5 14 13 What is the main difference between a book and an e-book? What about other digital editorial products? What about calling them all reading experiences? What do you think are the new parameters, limits and rules in the design process for the e-book? How do they differ from the design of a paper book? In which elements of the project do you think your identity as a designer resides? How would you manage to keep it, or even change it, in the making of digital book projects? Do you think you will make digital books in the future? The relationship between text and image has always been one of the core matters in visual communication. How has it changed in the digital environment? Do you think this relationship could become something different in digital publishing, and how? What about the relationship between content and structure in the lay out of a book (indexes, hyperlinks, different ways of visualization etc.)? How does it change with the digital? What about it in digital publishing? Do you think interactivity and media convergence can affect the design of a book? What about the proliferation of different formats? What about collaborative practices? How does it change with the digital? What about it in digital publishing? Do you think we are risking an overload of information in publishing, especially in online and digital publishing? Is there any element of tactility in the digital book? What do you think about that? Has the traditional book changed? Can we talk about a sort of paper reaction to the digital shift in publishing? What do you think about the increase of self-publishing, both on paper and digitally? What do you think about open source culture? What economic models do we have now in publishing and which do you think will take over in the future? What do you think about the obsolescence of the digital? Is putting the content back onto paper the only choice that we have to overtake this obsolescence? Do you think we could find other solutions? We are living in the era of the dissemination of information. Do you think we are lacking concentration? Do you think that dissemination and concentration can coexist or do we have to choose between one of them? Can art and design practices give a contribution to the development of proper structures, models and devices for digital publishing, and how? In which direction would you like the research on digital books to be developed? Which tools are you missing and what do you think is still needed for digital publishing? 14 questions to book designers Back to Inquiry >
  19. 19. – THANK YOU – Francesca Coluzzi: francicoluzzi@gmail.com Website: http://networkcultures.org/ [Out of Ink project] Vimeo page: https://vimeo.com/channels/outofink Images & Notes: http://mmmmarginalia.tumblr.com/ This is a presentation This is a Pdf This is a screen This is a code This is a medium This is ...
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