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Cove3 Mobile Marketing
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Cove3 Mobile Marketing

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  • Blackberry is most widely-used at 42%, and the iPhone 31%, and Android at 12%.
  • Transcript

    • 1. Who We AreCove3 is a full-service mobile marketing agency specialising in innovativeand engaging mobile communication programs, promotions and campaigns.We are linked to Australia’s largest business opportunity provider: Mobile Web Apps QR Codes Mobile Location Analytics Text Message Marketing Social Media Management Mobile SEO & Mobile Advertising
    • 2. The Mobile Revolution More then a third of adults own a smart phone. 95% of smartphone owners search locally Customer attention span is only 7 sec. long
    • 3. Engagement is on the Rise MOBILE WEB 34%of Americans access the web on their mobile device. (eMarketer)TRIPLE DIGIT GROWTH rate in usage. (Quantcast)
    • 4. Mobile Coupons are BoomingMOBILE COUPONS Greater than10x user growthin 2010 with triple digit increases in 2011 & 2012 (Yankee Group)
    • 5. Mobile is Immediate! 37% 18-24 YR OLDS 55% 18-24 YR OLDS 44% MOBILE USERS checked their checked their checked their mobile in the last mobile in the last mobile in the last five minutes. fifteen minutes. thirty minutes.Source: InsightExpress
    • 6. Mobile Purchase Decision Making The Mobile Purchase Decision Funnel turns eyeballs into buyers. AWARENESS CONSIDERATION PREFERENCE PURCHASE LOYALTY• Mobile Web • Mobile Web • Mobile Web • Mobile Web • Mobile Web• Mobile Advertising • Mobile Coupon • Mobile Updates • SMS Coupon or • SMS updates• SMS Contesting and Updates opt-in • Mobile Apps Incentives • Coupons (Web & SMS) • Mobile Apps • Mobile Apps • mCommerce • Polling and VotingYou get valuable data at each step along the path enabling ROI reporting and an optimisation feedback loop.
    • 7. Traditional Apps vs Mobile Web Apps APPS MOBILE WEB No — A separate application is Yes — The mobile web isPlatform Independent required for each platform. accessible on each platform. Yes — Apps can take total Yes/No — With work, some Rich Experience advantage of native features. native features can be used. Yes — Apps are a great extension Yes — Mobile sites are a great Brand Extensible of your brand. extension of your brand. No — Apps require a lengthy Yes — Updating a mobile site Easily Publishable approval process for release. takes mere minutes. Use these tools to build brand preference, drive transactions, and increase customer loyalty.
    • 8. Premium Mobile WebsitesOur mobile sites lives in harmony with existing websitesWe convert your existing website into a mobile friendly version, compatible with nearly all smartphones and fully compliant with your brand. Our system auto-detects traffic from mobile devices and redirects to your mobile-friendly version
    • 9. Platform Benefits Turnkey: easy, quick and inexpensive way to go mobile Proven: our platform powers over 500 mobile websites worldwide Scalable: always up-to-date, redundant, flexible and secure Integrated: powerful CMS integrates with any existing website Our platform is Compatible with more than 98% of mobile traffic!
    • 10. Over 30 features
    • 11. The Big Picture: Mobile Strategy CONVERSIONS AWARENESS DR CAMPAIGN BRAND CAMPAIGN Tailor Mobile Marketing for Tailor Mobile Marketing for Lead Generation Campaign Recall TOOLS/TACTICS DATA AVAILABLE TOOLS/TACTICS DATA AVAILABLE SMS response from SMS: Phone #, carrier, Mobile Web advertising Mobile Web:offline media (print, TV, referring source Impressions, clicks, In-app advertising etc.) referring sources Mobile Web: Location, Sponsored apps SMS Contesting device type. Must ask for In-app: Impressions, personally identifiable engagement, clicks. info.
    • 12. Mobile MicrositesContact Information Content Download Data Collection Mobile Commerce Product Database Geolocation Social Networking Contest Entry
    • 13. Customer Acquisition  Allows companies to engage users and capture information on location  Drive traffic through QR codes, SMS links, email, Facebook and Twitter  Provides an instant and secure contact capture form to acquire new customers anytime, anywhere
    • 14. Mobile Offers & Loyalty Discounts  Offer free gifts, discounts, incentives, and reminders with our Mobile Coupon Platform  Create a campaign, broadcast it, and experience an immediate increase in traffic! Mobile coupons are a great way to: • Have immediate impact on your brand • Eliminate printing and mailing costs • Track redemption rates Sample • Minimise investment in your POS set-up
    • 15. mCommerce – Mobile Sales On-the-Go  Gives your consumer the ability to purchase instantly, when and where the impulse strikes!  Combines: 1. ease of purchase 2. location-awareness 3. ready access to information  Mobile commerce will surpass eCommerce  A must have for ticket-based events and retail  Accessible via social media, SMS and QR codes Use these tools to drive transactions, and increase loyalty.
    • 16. Connect With Us Cove3  L1 39F The Promenade  PO BOX 757 Sanctuary Cove Queensland 4212 Australia  Phone 1300 298 898  Email mobile@cove3.com

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