Facebook is the second largest social network on the web, behind
only MySpace in terms of traffic. Primarily focused on high school to college
students, Facebook has been gaining market share, and more significantly a
supportive user base. Since their launch in February 2004, they've been
able to obtain over 8 million users in the US alone and expand worldwide to
7 other English-speaking countries, with more to follow. A growing
phenomenon, let's discover Facebook.
Originally called thefacebook, Facebook was founded by former-Harvard
student Mark Zuckerberg (while at Harvard) who ran it as one of
his hobby projects with some financial help from Eduardo Saverin. Within
months, Facebook and its core idea spread across the dorm rooms of
Harvard where it was very well received. Soon enough, it was extended
to Stanford and Yale where, like Harvard, it was widely endorsed.
Before he knew it, Mark Zuckerberg was joined by two other fellow
Harvard-students – Dustin Moskovitz and Chris Hughes – to help him
grow the site to the next level. Only months later when it was officially a
national student network phenomenon, Zuckerberg and Moskovitz
dropped out of Harvard to pursue their dreams and run Facebook full
time. In August 2005, thefacebook was officially called Facebook and the
domain facebook.com was purchased for a reported $200,000.
The Social Network
"The Social Network" has as its backdrop the Harvard
University in 2003. Zuckerberg (Jesse Eisemberg) is a young
student who has just been dumped by his girlfriend. To get revenge,
he becomes a blogger sociopath who destroys her reputation and
then creates beside the programmer Brazilian Eduardo Saverin
(Andrew Garfield) an application named Facemash, whose motto is
ranquear and create a beauty contest between university.
"The Social Network" is a film not to be present only on Facebook
but by addressing pertinent issues such as bullying virtual or false
sense of power that the internet can create. Not to mention the issue
of copyright in times of collaborative web and even in the crisis of the
Facebook: rumo aos dois bilhões
Incidentally, the advertising should play a key role in the search for
the next billion users. Working with Wieden + Kennedy of Portland
(USA), the company introduced two weeks ago, his first ad.
Although he stressed that the piece is directed to current users, the
head of marketing for the consumer Rebecca Van Dyck
acknowledges that the film contains a message for those who are
not yet part of the network, even without an explicit appeal.
According to Rebecca, "we believe that our attitude has to be more respectful.
We introduce ourselves and say, 'This is what we believe. Come with us. ' Or
even, 'is that we represent, and if you see no problem in enjoying the photo of his
cousin, then fine, go ahead.' "The executive also noted that the purpose of the ad
is not to grow the network . "Our numbers are very good, so the goal is not to
attract new users or younger or change the perception of the younger age
groups," he says.
Facebook has surpassed the first billion users two weeks ago, however, whether
it is possible to reach the second billion is a difficult question, since we still do not
have access to the biggest market of the internet world, China. Simultaneously,
the network has reached the coun ¬ ses mature where it is present, a certain
level of saturation. For Facebook, Japan, and South Korea is an emerging
market. According to ComScore, only 27.6% of Internet users in these countries
are active users of the platform.
01-Selecione o assunto principal dos textos:
O primeiro texto fala sobre como surgiu, o
tamanho da empresa e dados estatísticos
sobre o Facebook.
O segundo texto aborda a historia do filme
“Rede Sociais” , em que um jovem ao
acabar com a namorada, para de vingar dela
cria o aplicativo Facemah, que com o passar
do tempo viria ser o Facebook.
O terceiro texto aborda o mercado em que o
facebook abrange e os mercados promissores
que o facebook poderá atingir.
02-Retire a idéia principal de cada paragrafo do ultimo texto (Facebook: para
os dois bilhões).
03-Sublinhe as cognatas do 1º texto ( Facebook)
1º: Fala-se do crescimento da empresa Facebook, entretanto
apresenta uma saturação nos pais mais maduros e não atingiu
ainda a China.
Traffic, students, significantly, base, phenomenon,
Originally, projects, financial.
2º:Fala-se da estratégias de marketing desenvolvidas pela
empresa como o caso do vídeo que além de ser direcionada aos
seguidores do face também apresenta uma mensagem para
quem não tem contato com a rede.
3º:Fala-se que o objetivo do vídeo não é crescer a rede.
04-O estudante criador do Facebook, desenvolveu a rede social
enquanto estudava na universidade:
08-Read the text and tick true (T) or false (F) to the following statements:
( ) Facebook is the first largest social network on the web.
( ) Not to mention the issue of copyright in times of collaborative web and even
in the crisis of the music industry.
( ) For Facebook, Brazil, and South Korea is an emerging market.
( ) Rebecca Van Dyck acknowledges that the film contains a message for those
who are not yet part of the network.
( ) (…)we believe that our attitude has to be more respectful. We introduce
ourselves and say, 'This is what we believe.(…)