Out on Bay St - Pride Toronto

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Out on Bay St Case Competition 2011 for Pride Toronto

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Out on Bay St - Pride Toronto

  1. 1. 1<br />
  2. 2. Executive Summary<br />Programming Recommendation<br />Marketing Strategy<br />Corporate Partners<br />Financial Breakdown<br />Action Plan<br />2<br />
  3. 3. Bringing back the mission of Pride Toronto.<br />
  4. 4. 4<br />Ensure stable growth for Pride Toronto<br />Raise $2M by 2012; Raise $5M by 2014<br />Consistent Branding<br />Community Engagement<br />Educational Value<br />Stronger Impact<br />4<br />
  5. 5. Pride Toronto programming all year round.<br />
  6. 6. 6<br />Pride Films<br />AIDS Benefit Concert<br />Pride Week<br />SEPT<br />JUN<br />NOV<br />Pride Skills<br />MAY<br />DiverCity<br />JAN<br />MAR<br />FEB<br />Pridelicious<br />Trans-Fash<br />6<br />
  7. 7. 7<br />
  8. 8. 8<br />928<br />86<br />
  9. 9. 9<br />
  10. 10. 10<br />
  11. 11. 11<br />
  12. 12. 12<br />
  13. 13. 13<br />Expanding Pride Toronto reach. <br />
  14. 14. 14<br />Performance Measures<br />
  15. 15. 15<br />Build stronger relationships.<br />
  16. 16. 16<br />
  17. 17. 17<br />
  18. 18. 18<br />Show me the money.<br />
  19. 19. 19<br />
  20. 20. 20<br />
  21. 21. 21<br />
  22. 22. 22<br />On the path of success.<br />
  23. 23. 23<br />
  24. 24. 24<br />My skin is kind of sort of brownish<br />Pinkish yellowish white.<br />My eyes are greyish blueish green,<br />But I’m told they look orange in the night. <br />My hair is reddish blondish brown,<br />But it’s silver when it’s wet. <br />And all the colors I am inside<br />Have not been invented yet. <br />Shel Silverstein<br />
  25. 25. <ul><li>http://2.bp.blogspot.com/-rdYAS77WMLE/ThTXvAQq1vI/AAAAAAAAAJY/ 7ylQ6CuzIsg/s1600/gay_pride_parade_rainbow_banner.jpg
  26. 26. http://thestar.blogs.com/.a/6a00d8341bf8f353ef0133f20ef648970b-800wi
  27. 27. http://thestar.blogs.com/.a/6a00d8341bf8f353ef0134853487b9970c-800wi
  28. 28. http://www.michaelnus.com/wp-content/uploads/2011/07/Toronto-Pride-2011.jpg
  29. 29. http://www.kevinlamphoto.com/wp-content/uploads/2009/06/20090628-prid3448_web.jpg
  30. 30. http://lh3.ggpht.com/-R5NMcOeBqck/Rn724saLkxE/AAAAAAAADdw/ lMwJFucI8Bw/GayPrideParade2007Toronto.jpg
  31. 31. http://alainsojourner.typepad.com/.a/6a01053700d452970b014e89998328970d-800wi
  32. 32. http://blog.markblinch.com/wp-content/uploads/2011/07/mb_20110703_021295.jpg
  33. 33. http://blog.markblinch.com/wp-content/uploads/2011/07/mb_20110703_021391.jpg
  34. 34. http://www.motoringtv.com/files/Gay_Pride_Toronto.jpg
  35. 35. http://www.1loveto.com/wp-content/uploads/pride_to.jpg
  36. 36. http://media.onsugar.com/files/ons1/348/3482201/37_2009/efa463a9697a6180_Fashion_Sneak_Peek_Jason_Wu.jpg
  37. 37. http://1.bp.blogspot.com/_GrTDXdn9IK4/TRgR2z0nERI/AAAAAAAABlI/Hv9Q4OR2J9Y/s1600/jason-wu-fur-sketch.jpg
  38. 38. http://greatlakesdanceacademy.files.wordpress.com/2011/05/stage_lights.gif
  39. 39. http://www.siliconcloud.com/Portals/55887/images/social%20media%20for%20newbies.jpg</li></ul>25<br />
  40. 40. <ul><li>http://tiff.net/calendar/filmsplayingattiff?filter=*
  41. 41. http://www.tiffreviews.com/forum/topic/tiff-theatre-seating-capacity
  42. 42. http://www.toronto.com/article/620509--toronto-international-film-festival-theatres
  43. 43. http://www.looktothestars.org/category/1-aids
  44. 44. http://www.looktothestars.org/category/36-gay-lesbian-support
  45. 45. http://www.looktothestars.org/news/6519-george-michael-to-honor-elizabeth-taylor-at-charity-concert
  46. 46. http://aidscasestudy.blogspot.com/2008/09/celebrity-aids-activism.html</li></ul>26<br />

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