NBA Case Competition 2011

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NBA Case Competition 2011 Deck

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NBA Case Competition 2011

  1. 1. TEAM 9: Raphael Avalos Raymond Bai Anthony Dimech Frances Policarpio *SOME INFORMATION MISSING FOR CONFIDENTIALITY PURPOSES*
  2. 2. <ul><li>Executive Summary </li></ul><ul><li>Marketing Strategy </li></ul><ul><li>Timeline </li></ul><ul><li>Recommendation </li></ul>
  3. 3. NBA Canada wants to grow its fan base in the next five years. Other sports and entertainment franchises are entering the market Fight for media space NHL dominates Canadian sports
  4. 4. NBA.com Traffic Sponsorship Sport Participation Rate
  5. 5. PLACE PROMOTION PRICE Increase social media presence Initiatives to immerse Canadians in basketball Enter new partnerships with nation-wide Canadian companies Major cities and local communities across the nation PRODUCT
  6. 6. *SOME INFORMATION MISSING FOR CONFIDENTIALITY PURPOSES* 2011 2015 2013 2012 2014
  7. 7. *SOME INFORMATION MISSING FOR CONFIDENTIALITY PURPOSES*
  8. 8. *SOME INFORMATION MISSING FOR CONFIDENTIALITY PURPOSES*
  9. 9. *SOME INFORMATION MISSING FOR CONFIDENTIALITY PURPOSES*
  10. 10. *SOME INFORMATION MISSING FOR CONFIDENTIALITY PURPOSES*
  11. 11. *SOME INFORMATION MISSING FOR CONFIDENTIALITY PURPOSES*
  12. 12. When NBA Players want to spread locker room gossip– they do it through Rogers. When their destination isn’t ten feet off the hardwood— NBA flies with Air Canada.
  13. 13. “ I am a huge believer in giving back and helping out in the community and the world. Think globally, act locally I suppose. I believe that the measure of a person’s life is the effect they have on others.” - Steve Nash

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