Charlestonfinal

Efficient and EffectiveFunding of Open Access ‘Books’
DrFrances Pinter
Publisher, Bloomsbury Academic
bloomsburyacademic.com

eiflis working with:
JSTOR
Keesing’s
Medline
Morgan & Claypool Publishers
Multi-Science Journals Collection
Nature Publishing Group
New England Journal of Medicine
OECD–iLibrary
Ovid Linksolver
Ovid Nursing Database
Ovid Technologies
Oxford English Dictionary Online
Oxford Journals Collection
Oxford Reference Online
Oxford Scholarship Online
Palgrave Macmillan Journals
Project MUSE
RMIT Publishing
Royal Society
SAGE
SPIE Digital Library
Taylor & Francis Databases
Taylor & Francis Encyclopedias
Taylor & Francis Library
Wiley InterScience Journals

Agricola
Agris
Alexander Street Press
AAAS
American Physical Society
American Psychological Association
Anthropological Index Online
BioOne
Britannica Online: Academic Edition
Burgundy Information Services
CSIRO PUBLISHING
Cambridge Journals Online
Computing Reviews
EBSCO Publishing
Ebrary
Emerald Group Publishing Limited
Eric
Future Science Group
GALE
Grove Art Online
Grove Music Online
IBSS
IOP Publishing
ISD
Institution of Civil Engineers

Bloomsbury Publishing plc
London
New York
Berlin
Doha
Sydney (January 2011)

Public Library Online
Online access subscription model of themed digital bookshelves from a range of publishers offering the best fiction & non-fiction
Bloomsbury
A&C Black
Wisden
Arden Shakespeare
Faber
Quercus
Canongate
Allison & Busby
and more to come . . .

Berlin Academic

Books
Scholarly Books
Humanities and Social Sciences
Long Form Publications

What does the Academic Community still want from publishers?

Independent verificationof quality

Branding
and
visibility

Editing and typesetting
Availability
in a variety of formats

MarketingandSelling

Curation

UC Berkeley Study:
Assessing the Future Landscape of Scholarly Communication

How are Publishers Responding?
Willingness to experiment
Becoming service providers rather than gatekeepers
‘Co-creators’ of value

Bloomsbury Academic Experiment
ThinkaboutIce Cream

Plain
Vanilla
Ice Cream

Ice Cream
Cone

Ice Cream
Sundae

The Enhanced e-Book
First titles available 2011

OAPEN CHANGE
List 6-7 partners form lower down page make close up of page

OAPEN Model
Advocates funding thepublishing process through subsidies and as part of research grants

Paying for the Cost of Open Access Publishing – so far . . .
Relying on:
Print sales
E-sales
Cost savings
Subsidies, grants

Sustainable????
ALA meeting Jan 2010:
reality check

The Challenge:
How to fund
sustainable
open access
for scholarly books
‘the Long Form Publication’

STM journal open access model?
NO

STM journal open access model?
Getting to ‘first copy’ costs are too high
HSS research budgets are too small

Greco and Wharton:
US University presses & open access

Only helps US university presses
And
What about dissemination of knowledge from other parts of the world?

The Question is:
How do we move from large, closed, ‘open’ networks (current consortia sales) to a truly global free-to-end-user state?

Funding Bodies
Libraries
Academics
Publishers

Where are the funds now?

Research budgets?
NOtoo small

Central university funds?
NOtoo many other demands

Library budgets?
YES!

Create the International Library Coalition for Open Access Books (ILCOAb)

Build on existing library consortia

ILCOAb to
aggregate funds from libraries

Pay for fixed first copy costs & open access

ILCOAb Model
Publishers submit titles to ILCOAb
ILCOAb decides what to ‘purchase’
Publishers get to first copy stage
Publish as open access
Publishers sell content in print, e-formats etc

Long Form Publication
$2 a copy?

OLD Print Model
A typical monograph:
400 copies sold to libraries
@ $80 per book

OLD Print Model
$
First copy costs 10,000
Print/bind, marketing/selling
distribution, royalties,library suppliers, profit 22,000
Total cost to libraries 32,000

OLD Print Model
Getting to first copy cost represents 31% of price paid by the library

OLD Print Model
With our $80 book
the library pays $55 (69%) for
post ‘first copy’ costs

OLD Print Model
Worldwide market for HSS books = 10,000 libraries
Print reaches 4% of market

OLD Print Model
Market skimming
Market failure

ILCOAb Model
If 4% (400 libraries) join ILCOAb cost of getting to digital file = $25 ea
69% reduction on a print copy

ILCOAb Model
If 10% (1000 libraries) join ILCOAband pay $10 per title
87.5% reduction per title

ILCOAb Model
If 50% (5000 libraries) join ILCOAband pay $2 per title
97.5% reduction per title

Why Not?
Free-rider argument
Add extra metadata for members
Erosion of selection control
Consortia already purchase content

We’re Almost There!
Consortia buy licenses for free-to-end-user already

International Coalition of Library Consortia
Over 200 library consortia members around the world

Benefits to Scholars
Publishing expertise
Full open access
Discoverability

Benefits to Publishers
Provide academic and library communities with a sought-after service
Concentrate on providing added value

Benefits to Libraries
Simple way of purchasing large volume of quality content
Greater control of selection
Huge contribution to global scholarly communications

Conceptual mind shift
Uncouple
getting to first copy from other publishing functions and income streams

Conclusion
Make better use of funds already available

The ILCOAbBUSINESS MODEL
a Way Forward?

Charlestonfinal

by Frances Pinter on Nov 20, 2010

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Charlestonfinal — Presentation Transcript