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Funding of Open Access Books

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Charlestonfinal

  1. 1. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Dr Frances Pinter Publisher, Bloomsbury Academic bloomsburyacademic.com Efficient and Effective Funding of Open Access ‘Books’
  2. 2. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
  3. 3. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ eifl is working with: JSTOR Keesing’s Medline Morgan & Claypool Publishers Multi-Science Journals Collection Nature Publishing Group New England Journal of Medicine OECD–iLibrary Ovid Linksolver Ovid Nursing Database Ovid Technologies Oxford English Dictionary Online Oxford Journals Collection Oxford Reference Online Oxford Scholarship Online Palgrave Macmillan Journals Project MUSE RMIT Publishing Royal Society SAGE SPIE Digital Library Taylor & Francis Databases Taylor & Francis Encyclopedias Taylor & Francis Library Wiley InterScience Journals Agricola Agris Alexander Street Press AAAS American Physical Society American Psychological Association Anthropological Index Online BioOne Britannica Online: Academic Edition Burgundy Information Services CSIRO PUBLISHING Cambridge Journals Online Computing Reviews EBSCO Publishing Ebrary Emerald Group Publishing Limited Eric Future Science Group GALE Grove Art Online Grove Music Online IBSS IOP Publishing ISD Institution of Civil Engineers
  4. 4. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Bloomsbury Publishing plc London New York Berlin Doha Sydney (January 2011)
  5. 5. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Bloomsbury A&C Black Wisden Arden Shakespeare Faber Quercus Canongate Allison & Busby and more to come . . . Public Library Online Online access subscription model of themed digital bookshelves from a range of publishers offering the best fiction & non-fiction
  6. 6. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
  7. 7. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Berlin Academic
  8. 8. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Long Form Publications Books Humanities and Social Sciences Scholarly Books
  9. 9. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ What does the Academic Community still want from publishers?
  10. 10. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Independent verification of quality
  11. 11. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Branding and visibility
  12. 12. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Editing and typesetting Availability in a variety of formats
  13. 13. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Marketing and Selling
  14. 14. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Curation
  15. 15. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ UC Berkeley Study: Assessing the Future Landscape of Scholarly Communication
  16. 16. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
  17. 17. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ How are Publishers Responding? • Willingness to experiment • Becoming service providers rather than gatekeepers • ‘Co-creators’ of value
  18. 18. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Think about Ice Cream Bloomsbury Academic Experiment
  19. 19. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Plain Vanilla Ice Cream
  20. 20. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
  21. 21. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Ice Cream Cone
  22. 22. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
  23. 23. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
  24. 24. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Ice Cream Sundae
  25. 25. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ The Enhanced e-Book First titles available 2011
  26. 26. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
  27. 27. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
  28. 28. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
  29. 29. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
  30. 30. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
  31. 31. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ List 6-7 partners form lower down page make close up of page OAPEN CHANGE
  32. 32. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ OAPEN Model Advocates funding the publishing process through subsidies and as part of research grants
  33. 33. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
  34. 34. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Paying for the Cost of Open Access Publishing – so far . . . Relying on: • Print sales • E-sales • Cost savings • Subsidies, grants
  35. 35. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Sustainable??? ? ALA meeting Jan 2010: reality check
  36. 36. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ The Challenge: How to fund sustainable open access for scholarly books ‘the Long Form Publication’
  37. 37. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ STM journal open access model? NO
  38. 38. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ STM journal open access model? Getting to ‘first copy’ costs are too high HSS research budgets are too small
  39. 39. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Greco and Wharton: US University presses & open access
  40. 40. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
  41. 41. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Only helps US university presses And What about dissemination of knowledge from other parts of the world?
  42. 42. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ How do we move from large, closed, ‘open’ networks (current consortia sales) to a truly global free-to-end-user state? The Question is:
  43. 43. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Libraries Funding Bodies Academics Publishers
  44. 44. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Where are the funds now?
  45. 45. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Research budgets? NO too small
  46. 46. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Central university funds? NO too many other demands
  47. 47. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Library budgets? YES!
  48. 48. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
  49. 49. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Create the International Library Coalition for Open Access Books (ILCOAb)
  50. 50. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Build on existing library consortia
  51. 51. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ ILCOAb to aggregate funds from libraries
  52. 52. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Pay for fixed first copy costs & open access
  53. 53. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ • Publishers submit titles to ILCOAb • ILCOAb decides what to ‘purchase’ • Publishers get to first copy stage • Publish as open access • Publishers sell content in print, e-formats etc ILCOAb Model
  54. 54. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Long Form Publication $2 a copy?
  55. 55. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ OLD Print Model A typical monograph: 400 copies sold to libraries @ $80 per book
  56. 56. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ First copy costs 10,000 Print/bind, marketing/selling distribution, royalties, library suppliers, profit 22,000 Total cost to libraries 32,000 $ OLD Print Model
  57. 57. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Getting to first copy cost represents 31% of price paid by the library OLD Print Model
  58. 58. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ With our $80 book the library pays $55 (69%) for post ‘first copy’ costs OLD Print Model
  59. 59. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Worldwide market for HSS books = 10,000 libraries OLD Print Model Print reaches 4% of market
  60. 60. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Market skimming OLD Print Model Market failure
  61. 61. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ ILCOAb Model If 4% (400 libraries) join ILCOAb cost of getting to digital file = $25 ea 69% reduction on a print copy
  62. 62. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ 87.5% reduction per title If 10% (1000 libraries) join ILCOAb and pay $10 per title ILCOAb Model
  63. 63. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ ILCOAb Model 97.5% reduction per title If 50% (5000 libraries) join ILCOAb and pay $2 per title
  64. 64. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Free-rider argument Why Not? Add extra metadata for members Erosion of selection control Consortia already purchase content
  65. 65. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ We’re Almost There! Consortia buy licenses for free-to-end-user already
  66. 66. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ International Coalition of Library Consortia Over 200 library consortia members around the world
  67. 67. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Benefits to Scholars • Publishing expertise • Full open access • Discoverability
  68. 68. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Benefits to Publishers • Provide academic and library communities with a sought-after service • Concentrate on providing added value
  69. 69. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Benefits to Libraries • Simple way of purchasing large volume of quality content • Greater control of selection • Huge contribution to global scholarly communications
  70. 70. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Conceptual mind shift Uncouple getting to first copy from other publishing functions and income streams
  71. 71. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Make better use of funds already available Conclusion
  72. 72. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ The ILCOAb BUSINESS MODEL a Way Forward?

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