LaComunity-CoSession Infonomia

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LaComunity-CoSession Infonomia

  1. 1. CO-SESSION12. Infonomia. October 4thREINVENTING RENTAL MARKETFrancesc Sanz Puigdemont: Founder
  2. 2. THE ORIGEN2 friends 2009 Equation:#Changingtheworld#ReInventinganoldmarket#WriteRentalFuture … Launchend 2011
  3. 3. THE RENTAL PROBLEM Video: http://www.youtube.com/watc h?v=PazNYhDzgUc&feature= plcp
  4. 4. THE RENTAL PROBLEMFocus outside the customerBig Entrance CostsBig Search CostsOwner safety-uncertainty
  5. 5. THE RENTAL SOLUTION3 main goalsPut customer firstBusiness model: Ecommerce-FreemiumExpand the mission
  6. 6. THE RENTAL SOLUTIONPut customer firstReduce 80% entrance costsExclusive Discounts: Always best priceEasy web experienceSocial: More people, more discountsSafety for the owner
  7. 7. DISCOUNTS-REDUCING COSTSSPECIAL FLATS SELECTION: Discounts: -First months rents -Entrance costs -CUT commissions “Much cheaper to rent a flat”
  8. 8. BETTER WEB EXPERIENCENormal user LaComunityexperience userexperience
  9. 9. BETTER WEB EXPERIENCEOld New
  10. 10. OWNER SafetyNormal owner LaComunity owner
  11. 11. GENERALI INSURANCE 9 MONTHS RENT GUARANTEED
  12. 12. RENTAL SOLUTION: BUSINESS MODELEcommerce-Freemium80% savings going to customersSmall fee to get flats offersSmall fee for whole web servicesSmall transaction fee
  13. 13. BUSINESS MODEL Web service fee, Online Offline Web transaction fee LocalAdvertising Transaction
  14. 14. SOME BENCHMARKSTransactional Discounts online Social
  15. 15. RENTAL SOLUTION: EXPANDINGExpanding the missionBeliever Team & InvestorsViral CustomerMedia
  16. 16. BELIEVER TEAM AND INVESTORS
  17. 17. BELIEVER TEAM AND INVESTORSAnna, Sergi, Oscar, Ramon, Marc,Carlos, Ivan, Aleix, Marta, Nacho,Vicens, Marc, Alex, Miguel, Fernando,Francesc…
  18. 18. VIRAL CUSTOMER
  19. 19. MEDIA (*)
  20. 20. THANKS!! JOIN US…UN LLOGUER DIFERENTUN ALQUILER DIFERENTE NEW WAY TO RENT
  21. 21. • FRANCESC.SANZ@LACOMUNITY.COM• 670269549• http://es.linkedin.com/in/francescsanzpuigd emont

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