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Lonely planet
 

Lonely planet

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Individuazione di un prodotto come le guide online di Lonely Planet e studio di miglioramento del servizio. Analisi del mercato con i concorrenti.

Individuazione di un prodotto come le guide online di Lonely Planet e studio di miglioramento del servizio. Analisi del mercato con i concorrenti.

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    Lonely planet Lonely planet Presentation Transcript

    • A
new
opportunity
to
sa/sfy

the
modern
traveler’s





























needs
and



































expecta/ons.

    • Purpose
 Problems
 Solu/ons
 Costs
 Conclusions

    • Rejuvenate
the
exis/ng

 Lonely
Planet
Guide
format
 To
place
the
user
front
and
center
with
 the
most
up‐to‐date
and
relevant
 informa/on
 Expand
its
customer
base
through
 an
enhanced
and
improved
 interac/ve
version
app

Be?er
sa/sfy
the
exis/ng
consumers


    • The
modern
traveler’s
needs
 





are
becoming
more
 

















sophis/cated
and
 


































demanding

Time
is
a
luxury


free
/me
is
a
precious
commodity


    • To
make
the
traveler’s
experience
become
“a
journey
within
a
journey”
 The
user
himself
 becomes
the
 central
focal
 point
that
 updates
in
real
 /me.

    • Consumers
direct
their
a?en/on
to
sites
or
 plaKorms
of
trust

• On
the
other
hand,

 There
are
social
networks,
which
 increasingly
tend
to
replace
tradi/onal
 methods
of
informa/on
retrieval


    • The
informa/on
is
s/ll
packaged
in
an
 obsolete
and
not
 Difficult
to
quickly
 user‐friendly
way

 access
and
find
 the
informa/on
 that
one
is
The
LP
guide
online
is
 looking
for

s/ll
too
complex
and
 cumbersome
to
use
 and
consult

 Apps
only
 work
off
line.


    • SolutionCreate a new application
    • What is ourtarget group?
    • Redesign the existingapplication(adding up a complete range) Search a site by different categories and specific characteristics No more traditional tourist guide and maps Integrated GPS helps you to find the sites quickly Information about sites based on comment of other costumers
    • Design
of
applica/on
Very easy to understandDifferent possibilities to search placesThe JPS show you the way to get there.
    • New App online featuresDescription based on majorinformation Photos / Map Direct contact adresses Comments of other users / Ranking 1-5 Special offers and promotions
    • CostTarget:
Low
cost

    • What about the price for download the application?Main point: Consumer, not profit Cost for download the application: EUR 4.99 Users of the old application can upload the new version for free
    • What about the investment to realize the project?USD 50/100 for the support(IT-Team) Advertising Cost USD 50.000 per year on Social Media Free comunication to existing consumers
    • 












Thanks
for
your
a?en/on
 
















Tanja
‐
Francesco

 














and
Tatsuro

 Keep
Looking.
 Don’t
Se?le