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On board infotainment - a new sense of speed and revenue, Boston 2012
 

On board infotainment - a new sense of speed and revenue, Boston 2012

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    On board infotainment - a new sense of speed and revenue, Boston 2012 On board infotainment - a new sense of speed and revenue, Boston 2012 Presentation Transcript

    • On-board infotainmentA new sense of speed and revenueRoberto Consigli – Selex ElsagFrancesco Prato – SiemensBoston, October 25th, 2012
    • Stakeholders in a rail project System provider Integrator Media4Rail licenses Train hardware Ground system Certification/installation On-board system OperationRailway Apps Maintenance (L1, L2)company SW maintenance (L3) Passenger SRI E A L ET HRNT E E SEAL RI EHERET T N SRA E I L ET HRNT E E SEAL RI EHERET T N Content provider Operator Content Operation Movies Payment Music Ground-system hosting Etc. Content management Content ingest Scheduling Planning Content deployment11/15/2012 © SELEX Elsag / Siemens Communications, Media and Technology. All rights reserved 2
    • New services and revenue streams for railway companies “Virtual Conductor“ at passenger devicesServices Dynamic passenger information AND infotainment Additional information about the train (e.g. on-board restaurant) Location-based advertisements (e.g. vouchers or maps)Revenues Premium viewing of videos Electronic newspaper Blockbuster videos for first-class travelers (as in aircrafts)Attraction Current sport events Branded apps allow train operators to provide applications in their own design Use of passenger devices instead of fixed screens at passenger seatsOperation Use of electronic media instead of print media No broadband connectivity required during the journey11/15/2012 © SELEX Elsag / Siemens Communications, Media and Technology. All rights reserved 3
    • A new era of on-board services: comfort and technology Dual-band on-board WLAN (IEEE802.11/n) for Internet and Intranet access Intranet portal for advertisements, news, root maps, connections Meeting room with video conference service On-board IP TV and Video on-demand11/15/2012 © SELEX Elsag / Siemens Communications, Media and Technology. All rights reserved 4
    • A business opportunity for railway and telephone operators For railway operators • Increased service levels • Promoting railway transportation as opposed to travel by plane, car • Selling of media contents and advertisements • Increased security For telephone operators • Increasing of revenues in rural areas • Selling of professional services to railway operators • Operator self-promotion11/15/2012 © SELEX Elsag / Siemens Communications, Media and Technology. All rights reserved 5
    • Integrated design for The world’s most exciting train, made in Italy11/15/2012 © SELEX Elsag / Siemens Communications, Media and Technology. All rights reserved 6
    • Key figures The latest high-speed train running at a maximum speed of 400 km/h and a commercial speed of 360 km/h FRECCIAROSSA 1000 is an Italian project: committed by FS and realized by Ansaldo Breda and Bombardier FRECCIAROSSA 1000 on-board technology by SELEX ELSAG Compatible with all European high-speed networks New-generation technological solutions for guaranteed safety, reliability, comfort and noiselessness Innovative design ideas for top performance in terms of energy saving, environmental impact (use of recyclable materials 85%, renewable materials 95%) Increased passenger comfort11/15/2012 © SELEX Elsag / Siemens Communications, Media and Technology. All rights reserved 7
    • On-board architecture11/15/2012 © SELEX Elsag / Siemens Communications, Media and Technology. All rights reserved 8
    • Connected Train A new IP solution enabling services such as: Wireless Internet & Intranet access for passengers, both on-board and in the stations with seamless roaming from ground to vehicle On-board video surveillance for real-time security monitoring Advanced Passenger Information System Entertainment and advertisement Transmission of signaling data Advanced on-line diagnostics for rolling stock11/15/2012 © SELEX Elsag / Siemens Communications, Media and Technology. All rights reserved 9
    • Evolution of satellite links The satellite system interfaces the MAR (Mobile Access Router) through the backbone via modem Multiple Home Agents for satellite network management11/15/2012 © SELEX Elsag / Siemens Communications, Media and Technology. All rights reserved 10
    • On-board wireless access Web navigation (http) Web navigation on trusted sites (https) Email- POP3, SMTP, IMAP Instant messaging VoIP (Skype, MSN, etc.) Music on-demand Video on-demand On-board services VLAN (to separate the traffic, train and staff) LAN firewall functions WAN firewall functions IPTV11/15/2012 © SELEX Elsag / Siemens Communications, Media and Technology. All rights reserved 11
    • Passenger Information System and Intercom system Display of travel information for passengers Communication between driver or staff to passengers Internal communication between driver and train staff Public Announcement from the Control Center to the train Automatic distribution of programmed announcements depending on train number, time and location In case of emergency, passengers can communicate with driver using Passenger Emergency Alarms located in vestibules.11/15/2012 © SELEX Elsag / Siemens Communications, Media and Technology. All rights reserved 12
    • WEB PORTAL The Web Portal allows passengers to have a pleasant time on board of the train by selecting their own contents News bulletin, newsbreak and even live game broadcast Passenger Information Display • Arrival point • Next station • Time • Ambient temperature • Logo, line number, line map, route information, train speed, written messages • Display of current location of the train on the map11/15/2012 © SELEX Elsag / Siemens Communications, Media and Technology. All rights reserved 13
    • Media4Rail Multimedia System Audio and video content available on demand and distributed to the passenger devices via WiFi Video services distributing movies on request in DVD quality Music distribution on request E-books distribution Online games News and advertisements Integrated services on-board11/15/2012 © SELEX Elsag / Siemens Communications, Media and Technology. All rights reserved 14
    • On-board solution provides content to passenger devices over WiFi Mobiles Smartphones Tablet PCs Laptops Digital screens & TV WiFi Our solutions enable our customers to bring content to consumers on a cross-device basis Digital Passenger Videos Advertising signage information Portal News Music solutions11/15/2012 © SELEX Elsag / Siemens Communications, Media and Technology. All rights reserved 15
    • Media4Rail Uses Case Hollywood blockbusters11/15/2012 © SELEX Elsag / Siemens Communications, Media and Technology. All rights reserved 16
    • Media4Rail Payment walletXpress as an optional module of Media4Rail11/15/2012 © SELEX Elsag / Siemens Communications, Media and Technology. All rights reserved 17
    • Enjoy the new travelling experience…. Wireless access – you can be always online Web surfing and video conferences at 300 km/h Integrated on-board services via Media4Rail Real-time TV and video on-demand …… NOW! SELEX ELSAG and Siemens Communications, Media and Technology Thank you very much!11/15/2012 © SELEX Elsag / Siemens Communications, Media and Technology. All rights reserved 18