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Toc Toc Introduction
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Toc Toc Introduction

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The slides for the initial presentation of the toc toc initiative.

The slides for the initial presentation of the toc toc initiative.

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Toc Toc Introduction Presentation Transcript

  • 1. Someone haswha you need t
  • 2. toc toc means knock knockwha is toc toc ? tIs a Collaborative Service built with a living labapproach.Let’s see how...
  • 3. wha are our goals? tgoals FROM THE PEOPLE TABLECreate a living community behind the Campus Sostenibile project.Involve neighbours of the campus in the community - not only users.Interest people about the web community to foster their participation on it, as a placeof interaction.general goals emerged from field analysisCreate a service that has a real utility for its users.Close the cycles of the city.Make possible the share knowledge between the universities and campus neighbours.
  • 4. wha is our stra t tegy?two missionsFoster sociability throught a web based living community,for mutual help.Reduce consuption by re-use and exchange.
  • 5. WHA IS OUR IDEA T ? tOC TOC It is a collaborative service that supports the creation of a living community. Allows the exchange of material and immaterial things on a web plataform.
  • 6. how does it work? EXPERIMENTAL PHASE RESEARCH EXPERIMENT OPERATING IMPLEMENT TION A FEEDBACK SERVICE WE ARE HERE
  • 7. searching for some answersthe experiments are designed to understand... How does exchange take place between people that do not know each other? What are people willing to exchange in terms of immaterial? What is the role of mediators in the exchange process? What are the best features of a marketing strategy?
  • 8. lets get started . . .with HAPPY BOOK HOUR youtube facebook guerrilla marketing twitter
  • 9. the happy book hour30 books exchanged 5694 people reached 75 Newfacebook 54 requests for through the web on friends more events learning from our mistakes...
  • 10. BRING WHA YOU HA T VE A HOME TVESTIAMICIIt takes places at schools involving childrenand parents. VESTIIt will take place during the last week of AMICIschool, a chance to reflect about what they do CONDIVIDI VESTITI, GIOCA TTOLI, ACCESSORI e LIBRI CON I TUOI VICINInot need anymore and can avoid to buy in thefuture.Children and parents will get a look of the draft hai varie cose a casa tua che non tiof the application in order to get feedback. servono piu, ma che sono quasi nuove? portale e scambiale con qualcosal tro !Again neighbours will express their favourite ioactivities and willingness to teach. io riutilizzo! condivido!
  • 11. towards the service exchange every material object exchange immaterial competences user awareness towards reuse geotag offers smart matching system open system - APIs