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Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
Sources of Online Trends - Angel Capital Expo - Barcelona 2013
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Sources of Online Trends - Angel Capital Expo - Barcelona 2013

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Slides from my talk at Angel Capital Expo, celebrated at Barcelona on November, 12th 2013. Mainly it's just my toolbox for evaluating online trends, both for business or marketing purposes.

Slides from my talk at Angel Capital Expo, celebrated at Barcelona on November, 12th 2013. Mainly it's just my toolbox for evaluating online trends, both for business or marketing purposes.

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  • 1. Sources of Online Trends! Francesc Gomez-Morales @francescgo francesc@itnig.net me.francescgo.com
  • 2. WHO  AM  I?  
  • 3. Analy&cal  Heart  &  Mashup  Mind   2007   2008   2009   2010   2011   2012   2013  
  • 4. OK!  LOTS  OF  LOGOS  BUT…   WHAT  ARE  YOU  GOING  TO  TELL  US?  
  • 5. Web  is  about  measurement  
  • 6. Too many things to measure?! Gatorade  Mission  Control  
  • 7. Let’s focus on trends! h8p://www.flickr.com/photos/20116729@N00  
  • 8. “What  the  trend?”   A  trend  (fad)  is  any  form  of  behavior  that     develops  among  a  large  popula&on  and     is  collec&vely  followed  with  enthusiasm     for  some  period     (generally  as  a  result  of  the  behavior's     being  perceived  as  novel  in  some  way)   Sociology  in  a  Changing  World   By  William  Kornblum,  Carolyn  D.  (COL)  Smith   Page  213  
  • 9. WHY  TRENDS  ARE  SO  “TRENDY”   NOWADAYS?  
  • 10. Massive  adopZon  of  online  services  has   contributed  to  the     unique  and  unprecedented   possibility  of     register  and  analyze   micro-­‐trends     in  almost-­‐real-­‐Zme   Thank you, Tim Berners-Lee! hUp://www.flickr.com/photos/rishibiswas  
  • 11. One graph to rule them all!!
  • 12. Each  one  of  us  has  the   one  tool  like  never   before  to  create  and/or   spread  trends   Visualize your own graph! hUps://apps.facebook.com/touchgraph/  
  • 13. TALKING  ABOUT  TRENDS  IS   TALKING  ABOUT  PEOPLE  
  • 14. Diffusion  of  Innova&ons,  5th  Edi&on   EvereU  M.  Rogers   2003  
  • 15. •  Trends  are  generated  by   people’s  ac&vity   •  Social  Technographics  is  a   global  survey  that  classifies   people  according  to  how  they   use  social  technologies   •  Forrester's  Social   Technographics  data  classifies   consumers  into  seven   overlapping  levels  of  social   technology  par&cipa&on   Social Technographics! hUp://empowered.forrester.com/ladder2010/  
  • 16. Differences between countries!
  • 17. Differences between countries!
  • 18. All animals are equal…! …  but  some  animals  are  more  equal  than  others  
  • 19. hUp://klout.com/  
  • 20. Internet is no longer a “democracy”! hUp://klout.com/#/topic/social-­‐media  
  • 21. Measure  viewers  is  easier   than  measure  opinions,   posts,  images  or  code.   The “more passive” behaviour, the “simpler” analysis!
  • 22. AGAIN…  WASN’T  THIS  TALK  ABOUT   SOURCES  OF  TRENDS?  
  • 23. Ranking of the main social networking sites!
  • 24. Top sites in Spain - Sept 14, 2013!
  • 25. Top sites by Table Tennis niche!
  • 26. Traffic estimation via Google Adwords Tools! hUps://adwords.google.com/da/DisplayPlanner  
  • 27. Youtube Consumption in Spain! hUp://www.socialbakers.com/youtube-­‐sta&s&cs/country/spain/  
  • 28. Youtube Consumption in Real Time! hUp://youtube.com/trendsmap  
  • 29. Youtube Trends by Country! hUp://www.youtube.com/trendsdashboard    
  • 30. Use  of  keywords  in  search  engines! hUp://google.com/trends/explore  
  • 31. Use  of  keywords  in  search  engines! hUp://google.com/trends/explore  
  • 32. Keyword evaluation using Google Adwords Tools! hUps://adwords.google.com/da/DisplayPlanner  
  • 33. Correlation of keywords used in search! hUp://www.google.com/trends/correlate  
  • 34. Installation of mobile apps ! hUp://appannie.com/matrix    
  • 35. Installation of mobile apps ! hUp://appannie.com/matrix    
  • 36. Installation of mobile apps ! hUp://appfigures.com/reports/ranking    
  • 37. Installation of mobile apps ! hUp://appfigures.com/reports/ranking    
  • 38. Use of social games or social apps! hUp://www.appdata.com  
  • 39. Use of social games or social apps! hUp://www.appdata.com  
  • 40. Top10 stories of the day 
 (From May 24, 2007 to May 23, 2008)! hUp://www.chrisharrison.net/index.php/Visualiza&ons/DiggRings    
  • 41. Social Support: Celebrities 
 (Facebook, Spain)! hUp://www.socialbakers.com/facebook-­‐pages/celebri&es/spain/    
  • 42. Social Support: Celebrities 
 (Twitter, Worldwide)! hUp://twtrland.com/    
  • 43. Social Support: Politics
 (Twitter, Spain)! hUp://www.socialbakers.com/twiUer/group/poli&cs/  
  • 44. Social Support: Brands & Products
 (Facebook, Worldwide)! hUp://www.socialbakers.com/facebook-­‐pages/7703918541-­‐internet-­‐explorer    
  • 45. Social Support: Most engaging pages
 (Facebook, Worldwide)! hUp://www.pagedatapro.com/pages/leaderboard/tac/tac_wg    
  • 46. Social Support: Most engaging pages
 (Facebook, Worldwide)! hUp://monitor.wildfireapp.com/count_reports/display?facebook    
  • 47. Social Support: Most favorited content
 (Twitter, Worldwide)! hUp://es.favstar.fm/all-­‐&me-­‐most-­‐favorited-­‐tweets    
  • 48. Social Support: Most retweeted content
 (Twitter, Worldwide)! hUp://es.favstar.fm/all-­‐&me-­‐most-­‐favorited-­‐tweets    
  • 49. Geolocalized Activity: Most visited places
 (Foursquare)! hUp://www.4sqmap.com    
  • 50. Geolocalized Activity: local trending topics
 (Twitter)! hUp://trendsmap.com/    
  • 51. Geolocalized Activity: local trending topics
 (Twitter)! hUp://trends24.appb.in/barcelona  
  • 52. Twitter Trending Topics! hUp://whaUhetrend.com/top10    
  • 53. Contributions to open source projects or wikis! hUp://artzub.com/ghv/#repo=jquery&user=jquery    
  • 54. Contributions to open source projects or wikis! hUps://github.com/twbs/bootstrap/contributors    
  • 55. Contributions to open source projects or wikis! hUps://github.com/twbs/bootstrap/graphs/code-­‐frequency    
  • 56. Contributions to open source projects or wikis! hUps://github.com/twbs/bootstrap/graphs/code-­‐frequency    
  • 57. Top 100 most controversial articles in English Wikipedia! hUp://notabilia.net/    
  • 58. Most contributed articles in English Wikipedia! hUp://gigapan.com/gigapans/4277    
  • 59. Number of words of english geolocated Wikipedia articles! hUp://wikiproject.oii.ox.ac.uk/mapping_wikipedia    
  • 60. Adoption of technology! hUp://trends.builtwith.com  
  • 61. Top  10k  websites   Top  1M  websites   Adoption of technology! hUp://trends.builtwith.com/analy&cs    
  • 62. Adoption of technology! hUps://trends.builtwith.com/widgets/Facebook-­‐Like    
  • 63. Thanks!!! This is my toolbox. What’s yours?
 Just email me: francesc@itnig.net!
  • 64.   “Sources  of  Online  Trends”     by  Francesc  Gómez  Morales     is  licensed  under  a     Crea&ve  Commons  AUribu&on-­‐ NonCommercial-­‐ShareAlike  3.0  Unported   License  

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