OuiShare Editorial Guidelines


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Here are our editorial guidelines and some writting advice for contribuiters to OuiShare.net

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OuiShare Editorial Guidelines

  1. 1. How to write a great post -Editorial Guidelines & Adivce
  2. 2. In this presentation:1. Getting started2. What is worth reporting?3. Defining your angle4. How to make headlines5. Structuring your article6. SEO Guidelines7. Pushing your content
  3. 3. How to startJoin our tool Trello here to• add your article ideas• discuss them with others• get the "go" from editors to start writing the article• give others feedback and input on ideasHow? Send an email to stan[at]ouishare[dot]net or francesca[at]ouishare[dot]net
  4. 4. Trello
  5. 5. Different categories of posts• Brief news• Analytic post (usually long)• Opinion piece• Interviews
  6. 6. What makes news worth reporting? Exclusivity? Did other websites reported about it yet? In which language?
  7. 7. What makes news worth reporting? Originality? Is this really new? Is it likely to happen again?
  8. 8. What makes news worth reporting? Value added on the longer- term?
  9. 9. Define your angle !
  10. 10. Making your headline awesome Focused VS.
  11. 11. Making your headline awesome impertinent & provocative VS. VS.
  12. 12. Making your headline awesome Metaphoric & Creative AWESOME
  13. 13. Making your Headline OK... In case of imaginations shortage...
  14. 14. How to structure your article Respect CC licence Size must be 940*300 pix Put source at bottom of Beautiful & illustrative picture articleNot an introduction!Short & attractive Tell a story!summary of what the Anecdote, recent news, Awesome Headlinearticle is about (max 3- personal experience - and4 lines) lead people to your Lead paragraph reasoningNot to generalist! IntroductionTake a quote if youreout of imagination Sub-headings Your amazing textStart with a shortsentence making the Sub-headings Bring perspectivebridge with previous § Good picture Your amazing text for further discussionbelow a <hr/> tagPut footnotes & Your amazing openingpictures credit here Footer
  15. 15. Making your content searchableSEO guidelines• link to relevant content from previous OuiShare and other articles• make sure to fill out "title" field with text related to the link
  16. 16. SEO GuidelinesHere you cansearchfor existing articleswith keywords youwould like to link to
  17. 17. SEO GuidelinesDo the same forpictures:• Fill out title & alternate text• add the link to original picture on flickr (if CC)
  18. 18. This is what the GoogleFill out the preview of your article willWordpress SEO look like.PluginAdd one keywordyou find mostimportant for thearticleTitle that showsup in Google. Nolonger than 70caracters.= lead paragraph.If possible, addmore relevantkeywords in thetext.Fill in an Excerptwith 1 -2sentencessummary. Thistext appears onour front pageunder the picture.
  19. 19. Pushing your content1. Facebook• mind to post as Ouishare (not yourself)• check if the feature picture appears correctly (otherwise use this tool: https://developers.facebook.com/tools/debug )• Write an introduction statement or good quote• delete link after fully loaded• you change link title/ text if necessary• target to right audience (Spanish article -->Spain)2. Twitter• add relevant #hashtags• @mention the author• adapt the title
  20. 20. Stanislas Jourdan Stan[at]ouishare[dot]net @stanjourdanwww.ouishare.netwww.oui-share.com Francesca Pick francesca[at]ouishare[dot]net OuiShare @francesca_sp