Surfin’Milan
Treasure Hunt 2.0
Milano, Social Media Week
September 2010, 24th
Social Media Week - Milan
Each hunter received:
Surfin’Milan T-shirt & personal badge
Foursquare gadget (thanks!)
Game rules
Notes to write the answ...
Hunter Kit
Managing Board
is composed by:
Roberto Cobianchi
Francesca Fabbri
Tommaso Sorchiotti
& StaffBoard
& StaffBoard
Hunters supported with an official Twitter account
Interviews
Photos and videos
Live streaming of Awards Ceremony
MultiMed...
MultiMedia
Before the event:
Many many reports and notices…
After the event:
Not so many reports (then you'll understand why), 2 arti...
Buzz
Special
Guest
People
We expected geeks, bloggers, Foursquare users & fans
BUT…
They went to listen to the Naveen’s talk. This is also
th...
People
Everyone is
thinking about
Surfin’Milan!
Everyone is
thinking about
Surfin’Milan!
3, 2, 1… go!
3, 2, 1… go!
Some clues
In 4sq Tips
Go to Corso Europa n. 2
and take a picture next to
the nameplate of the
most "searchable” office
Boccaccio isn’t allowed
t...
Why don’t you take a picture
with a model of Abercrombie
and post it on your Facebook
Profile?
A tired horse is
holding a ...
And the winners
are…
Additional
Resources
Photos
http://www.facebook.com/mimulus_surfin
http://www.flickr.com/groups/1532328@N21/pool/with/5029808899/
Videos
our vi...
Photos by
Anna Monti
Anna Torcoletti
Francesca Fabbri
Luca Pistolesi
Silvia Marinelli
Riccardo Bigi
Tommaso Sorchiotti
THE END
for now ;)
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Surfin'Milan: sintesi per dati e per immagini

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Durante la Social Media Week di Milano, il 24 settembre 2010 si è svolta la Surfin'Milan, la prima caccia al tesoro 2.0 interamente progettata per i social media. Foursquare, Facebook e Twitter: ecco le armi dei partecipanti!

Progettata da Mimulus, realizzata in collaborazione con Augmendy e Vodafone

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Surfin'Milan: sintesi per dati e per immagini

  1. 1. Surfin’Milan Treasure Hunt 2.0 Milano, Social Media Week September 2010, 24th
  2. 2. Social Media Week - Milan
  3. 3. Each hunter received: Surfin’Milan T-shirt & personal badge Foursquare gadget (thanks!) Game rules Notes to write the answers “Matilunga” (pencil) Mimulus with the first clue Hunter Kit
  4. 4. Hunter Kit
  5. 5. Managing Board is composed by: Roberto Cobianchi Francesca Fabbri Tommaso Sorchiotti & StaffBoard
  6. 6. & StaffBoard
  7. 7. Hunters supported with an official Twitter account Interviews Photos and videos Live streaming of Awards Ceremony MultiMedia
  8. 8. MultiMedia
  9. 9. Before the event: Many many reports and notices… After the event: Not so many reports (then you'll understand why), 2 articles on local newspapers, some videos Buzz
  10. 10. Buzz
  11. 11. Special Guest
  12. 12. People We expected geeks, bloggers, Foursquare users & fans BUT… They went to listen to the Naveen’s talk. This is also the reason why there are few reports: there were no bloggers or those addicted to social media Surfin'Milan was attended by people who wanted to play, have fun and win the iPad offered by Mimulus. Many of these were new to 4sq and had not yet added 4sq app on their mobile phone, or had only installed it a few days earlier. This being said, all the players had a great time: it was really an event for everyone! 80 booking on Eventbrite 40 participants (who played individually or in teams) 6 people from the Mimulus staff
  13. 13. People
  14. 14. Everyone is thinking about Surfin’Milan!
  15. 15. Everyone is thinking about Surfin’Milan!
  16. 16. 3, 2, 1… go!
  17. 17. 3, 2, 1… go!
  18. 18. Some clues In 4sq Tips
  19. 19. Go to Corso Europa n. 2 and take a picture next to the nameplate of the most "searchable” office Boccaccio isn’t allowed to enter the library where one of his manuscripts was discovered. Go to console him and see what he has to give you
  20. 20. Why don’t you take a picture with a model of Abercrombie and post it on your Facebook Profile? A tired horse is holding a fierce patriot. A caress could raise it again. Take a pic while rub his nose!
  21. 21. And the winners are…
  22. 22. Additional Resources
  23. 23. Photos http://www.facebook.com/mimulus_surfin http://www.flickr.com/groups/1532328@N21/pool/with/5029808899/ Videos our video other videos Additional Resources
  24. 24. Photos by Anna Monti Anna Torcoletti Francesca Fabbri Luca Pistolesi Silvia Marinelli Riccardo Bigi Tommaso Sorchiotti
  25. 25. THE END for now ;)

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