Wp Web Site

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Lecture for Emerging Technologies Module

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Wp Web Site

  1. 1. Making Your Web Site happen Frances Bell, f.bell@salford.ac.uk Image used under Creative Commons License from Edans Slide
  2. 2. Agenda <ul><li>Why have a web site? </li></ul><ul><li>What is a web site? </li></ul><ul><li>How can businesses implement web sites? </li></ul><ul><li>Developing a web site </li></ul><ul><li>Using Wordpress to build a web site </li></ul><ul><li>Examples of sites with Wordpress </li></ul><ul><li>Wordpress Themes </li></ul><ul><li>Getting out there </li></ul>
  3. 3. Web Site – ownership and purpose <ul><li>A business/organisation needs a web presence ‘owned’ by key players </li></ul><ul><li>Purposes may be different e.g. </li></ul><ul><ul><li>building brand awareness </li></ul></ul><ul><ul><li>saving money </li></ul></ul><ul><ul><li>selling products </li></ul></ul><ul><ul><li>providing improved customer support </li></ul></ul><ul><ul><li>http://www.businesslink.gov.uk/bdotg/action/layer?topicId=1075383609# </li></ul></ul><ul><li>Content to match audience </li></ul>
  4. 4. What is a web site? <ul><li>collection of related web pages , images, videos or other digital assets </li></ul><ul><li>Uniform Resource Locator (URL) </li></ul><ul><li>hosted on web server </li></ul><ul><li>http://en.wikipedia.org/wiki/Website </li></ul><ul><li>AND </li></ul><ul><li>Departure point for accessing resources on other services such as photo sites, video streaming sites, social networking services </li></ul><ul><li>Home to return to </li></ul>
  5. 5. Implementing Web Sites <ul><li>Really easy way http://www.gbbo.co.uk/ </li></ul><ul><ul><li>Choose a website address </li></ul></ul><ul><ul><li>Select and customise a template </li></ul></ul><ul><ul><li>Publish your website </li></ul></ul><ul><li>OR </li></ul><ul><ul><li>Develop web site </li></ul></ul><ul><ul><li>Get Internet Service Provider </li></ul></ul><ul><ul><ul><li>Available web space </li></ul></ul></ul><ul><ul><ul><li>Upload Procedure </li></ul></ul></ul><ul><ul><ul><li>Do you have or require a Domain name? </li></ul></ul></ul>
  6. 6. How to Develop web site <ul><li>Get developer to develop pages and publish via Internet Service Provider </li></ul><ul><ul><li>Can have ‘different’ site just how you want it </li></ul></ul><ul><ul><li>But what happens when things change? </li></ul></ul><ul><li>Use Content Management System with purchased/developed/customised themes </li></ul><ul><ul><li>http://en.wikipedia.org/wiki/Web_content_management_system </li></ul></ul>
  7. 7. Using Wordpress for Your Web site <ul><li>Will it just look like a blog? </li></ul><ul><li>Navigation via theme and additional pages </li></ul><ul><li>Blog becomes news pages/ press releases </li></ul><ul><li>Wordpress can be your Content Management System </li></ul>
  8. 8. Augmentology http://augmentology.com
  9. 9. Birchfield Harriers http://www.birchfieldharriers.net/
  10. 10. And more … <ul><li>http://blogsessive.com/blogging-tools/10-beautiful-wordpress-websites/ </li></ul>
  11. 11. Themes <ul><li>Separating form and content </li></ul><ul><li>http://www.youtube.com/watch?v=6gmP4nk0EOE </li></ul><ul><li>Try changing your theme on SiSpace </li></ul><ul><li>Benefits </li></ul><ul><ul><li>Accessibility </li></ul></ul><ul><ul><li>Multiple channels/ platforms – mobile </li></ul></ul><ul><ul><li>Internationalisation </li></ul></ul>
  12. 12. Getting it out there <ul><li>Dissemination </li></ul><ul><ul><li>Target your audience </li></ul></ul><ul><ul><li>Internet search engines - Search Engine Optimisation </li></ul></ul><ul><ul><li>Traditional media advertising, Industry publications </li></ul></ul><ul><ul><li>Business stationery, Mail shots </li></ul></ul><ul><ul><li>Reciprocal links </li></ul></ul><ul><ul><li>Monitoring and improvement </li></ul></ul><ul><ul><ul><li>E.g. Google Analytics </li></ul></ul></ul>
  13. 13. References – follow up reading <ul><li>http://www.gbbo.co.uk/ </li></ul><ul><li>Business Link – Practical advice on Developing a Web Site http://www.businesslink.gov.uk/bdotg/action/layer?topicId=1074448623 </li></ul><ul><li>Sample Word Press Sites http://blogsessive.com/blogging-tools/10-beautiful-wordpress-websites/ </li></ul><ul><li>http://en.wikipedia.org/wiki/Website </li></ul><ul><li>http://www.build-your-website.co.uk/build-websites-wordpress/index.htm </li></ul>

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