Pecha Kucha
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  • Module contextY1 module taught to 250 students with my colleagues MG and Maria Kutar
  • Designing moduleFederman (2004)’s interpretation of McLuhan’s statement “the medium is the message” encourages us to notice changes that accompany a new medium, in order to shape its development and effective use. This approach has informed the development and delivery of a Year 1 undergraduate module called Emerging Technologies to 250-350 students across eight different degree subjects in a United Kingdom Business School.
  • Case study runs through year long teaching and assessmentWeb site evaluation, technology investigation, digital strategy
  • Technologies and web services used by studentsBlackberries, iphones
  • Life experiences - How do they use them?Resisting Digital Native assumptions Encouraging critique, start with personal use
  • All users - Focus on Accessibility
  • Model use of Personal Learning Network
  • Based on 2 reflexive relations/ dualitiesTheory/practicePersonal/ organisationalAlsoConsumer/producer
  • Case study runs through year long teaching and assessmentWeb site evaluation, technology investigation, digital strategy
  • Word-Press as Content Management System

Pecha Kucha Pecha Kucha Presentation Transcript

  • Emerging technologies: bridging personal and organisational uses
    1
    Slide
    Image used under Creative Commons License from Edans
  • Maria Kutar
    MarieGriffiths
    Someof our 250students
    AndmeFrancesBell
  • Attribution Some rights reserved by centralasian
  • Attributed to Dan Zen
    Yutaka Tsutano
    afronie
    Sispace at Salford
    ModernDope (old account)
  • What is out there about me?
    Digital identity / footprint
    Returns pictures on Facebook you might not have expected – as student said “pictures of me drinking wine are on Google!!”
    Search for yourself on http://www.123people.com/
  • Why are these services making the information available?
    Facebook covertly launches photo facial recognition software - that users have to opt out of
    Preoccupations
    benrmatthews
    Facebook users upload loads of pictures – connecting them via facial tagging massively increases connectivity http://www.pcworld.com/article/226228/facebook_facial_recognition_its_quiet_rise_and_dangerous_future.html
  • Pocket Magnifier
    from cobalt123
    By Axel Bührmann
    Separation of form and content
    Accessibility
    Mick Roche
  • Develop (Simple) blogging skills
  • Web services and media
  • 180 degree turn on Facebook“You are the product not the customer”
  • Need for active agency, privacy management
    http://www.mattmckeon.com/facebook-privacy/
  • Your network knows more than you do
    If you have connections who value you, you
    can ask direct questions – not too often!
  • 14
    Reflexivity
    shapes
    Your thinking
    Reality
    shapes
    Getting closer = learning
    shapes
    Reality
    Your thinking
    shapes
  • practice
    theory
    Personal/ consumer
    Commercial/ producer
  • What can Social Media do for small businesses?
    Ninety percent of those surveyed agreed that social media is important to their business. The report reveals that the self-employed (67%) and small business owners (66%) were more likely to strongly agree with this statement.
    … almost all marketers have four tools in their toolkit: Facebook, Twitter, LinkedIn and blogs. Two surprises in this year’s study: Facebook surpassed Twitter since the 2010 survey, and MySpace is not being used by at least 81% of marketers.
    Student social media consultants
    Identified opportunities for:
    Merchandising
    Selling last minute tickets for events
    Enhancing customer relations
    Etc.
    http://www.socialmediaexaminer.com/small-businesses-benefit-most-from-social-media-study-reveals/
  • Students work in groups to create digital strategy
    Investigate technologies
    Investigate business, plan strategy
    Storyboard web site
    Proof of concept site in Wordpress
    Assessed in examination
  • Wordpress as Content Management System
     
     
    Separation of form and content
  • Emerging Technologies module learning experiences
    Active engagement and experimentation
    Multiple perspective thinking – consumer/producer, customer/ service provider
    Inquiring and critical approach
    Not fixed knowledge