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Pecha Kucha

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  • Module contextY1 module taught to 250 students with my colleagues MG and Maria Kutar
  • Designing moduleFederman (2004)’s interpretation of McLuhan’s statement “the medium is the message” encourages us to notice changes that accompany a new medium, in order to shape its development and effective use. This approach has informed the development and delivery of a Year 1 undergraduate module called Emerging Technologies to 250-350 students across eight different degree subjects in a United Kingdom Business School.
  • Case study runs through year long teaching and assessmentWeb site evaluation, technology investigation, digital strategy
  • Technologies and web services used by studentsBlackberries, iphones
  • Life experiences - How do they use them?Resisting Digital Native assumptions Encouraging critique, start with personal use
  • All users - Focus on Accessibility
  • Model use of Personal Learning Network
  • Based on 2 reflexive relations/ dualitiesTheory/practicePersonal/ organisationalAlsoConsumer/producer
  • Case study runs through year long teaching and assessmentWeb site evaluation, technology investigation, digital strategy
  • Word-Press as Content Management System
  • Transcript

    • 1. Emerging technologies: bridging personal and organisational uses
      1
      Slide
      Image used under Creative Commons License from Edans
    • 2. Maria Kutar
      MarieGriffiths
      Someof our 250students
      AndmeFrancesBell
    • 3. Attribution Some rights reserved by centralasian
    • 4.
    • 5. Attributed to Dan Zen
      Yutaka Tsutano
      afronie
      Sispace at Salford
      ModernDope (old account)
    • 6. What is out there about me?
      Digital identity / footprint
      Returns pictures on Facebook you might not have expected – as student said “pictures of me drinking wine are on Google!!”
      Search for yourself on http://www.123people.com/
    • 7. Why are these services making the information available?
      Facebook covertly launches photo facial recognition software - that users have to opt out of
      Preoccupations
      benrmatthews
      Facebook users upload loads of pictures – connecting them via facial tagging massively increases connectivity http://www.pcworld.com/article/226228/facebook_facial_recognition_its_quiet_rise_and_dangerous_future.html
    • 8. Pocket Magnifier
      from cobalt123
      By Axel Bührmann
      Separation of form and content
      Accessibility
      Mick Roche
    • 9. Develop (Simple) blogging skills
    • 10. Web services and media
    • 11. 180 degree turn on Facebook“You are the product not the customer”
    • 12. Need for active agency, privacy management
      http://www.mattmckeon.com/facebook-privacy/
    • 13. Your network knows more than you do
      If you have connections who value you, you
      can ask direct questions – not too often!
    • 14. 14
      Reflexivity
      shapes
      Your thinking
      Reality
      shapes
      Getting closer = learning
      shapes
      Reality
      Your thinking
      shapes
    • 15. practice
      theory
      Personal/ consumer
      Commercial/ producer
    • 16. What can Social Media do for small businesses?
      Ninety percent of those surveyed agreed that social media is important to their business. The report reveals that the self-employed (67%) and small business owners (66%) were more likely to strongly agree with this statement.
      … almost all marketers have four tools in their toolkit: Facebook, Twitter, LinkedIn and blogs. Two surprises in this year’s study: Facebook surpassed Twitter since the 2010 survey, and MySpace is not being used by at least 81% of marketers.
      Student social media consultants
      Identified opportunities for:
      Merchandising
      Selling last minute tickets for events
      Enhancing customer relations
      Etc.
      http://www.socialmediaexaminer.com/small-businesses-benefit-most-from-social-media-study-reveals/
    • 17. Students work in groups to create digital strategy
      Investigate technologies
      Investigate business, plan strategy
      Storyboard web site
      Proof of concept site in Wordpress
      Assessed in examination
    • 18.
    • 19. Wordpress as Content Management System
       
       
      Separation of form and content
    • 20. Emerging Technologies module learning experiences
      Active engagement and experimentation
      Multiple perspective thinking – consumer/producer, customer/ service provider
      Inquiring and critical approach
      Not fixed knowledge

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