Social Media Landscape Frances Bell, f.bell@salford.ac.uk Image used under Creative Commons License from  Edans Slide
Purpose of this lecture <ul><li>Highlight some examples of the use of social media </li></ul><ul><li>Identify some of the ...
Most heavily-used web brands - share of UK Internet-related time  Nielsen Online  10 brands that account for 47% of UK Int...
Examples <ul><li>From top ten and elsewhere </li></ul><ul><li>That highlight issues for </li></ul><ul><ul><li>Businesses <...
Social Networking Slide
Facebook – Social networking site Slide Social networking site definition  includes profile, traversable network, semi-per...
Music sites and services Slide
Music sites and services <ul><li>File sharing e.g. ‘Illegal’ model like Pirate Bay </li></ul><ul><li>Download model like A...
File sharing/illegal downloads <ul><li>Wikipedia gives a good overview of file-sharing  http://en.wikipedia.org/wiki/File_...
iTunes store Slide <ul><li>http://www.apple.com/uk/iTunes  accessed via iTunes </li></ul><ul><li>Download and pay for song...
Spotify Slide Note 3 ‘packages’, ad-supported ‘free’, cheap taster and service-based premium model http://www.spotify.com ...
Mixed/ Commercial Model <ul><li>http://www.Jamendo.com   </li></ul><ul><ul><li>Uses Creative Commons licenses to allow dow...
Public service model broadcast now/delayed + online interaction/ resources Slide
BBC – Public Servicing Radio and TV Broadcasting <ul><li>Funded from licence fees  http://www.bbc.co.uk/   </li></ul><ul><...
Youtube- “a lot of junk and stuff that's stolen.” http://knowledge.wharton.upenn.edu/article.cfm?articleid=1568   Slide
Youtube range <ul><li>Ideas worth spreading </li></ul><ul><ul><li>http://www.youtube.com/watch?v=7Eh2QlJfuHM </li></ul></u...
Issues in Social Media Landscape <ul><li>Integration </li></ul><ul><ul><li>Facebook app on iPhone </li></ul></ul><ul><ul><...
Internet mega-corp Google Slide
Google Advertising - Adwords <ul><li>Business creates ads , chooses keywords and location e.g.  Dustbags </li></ul>Slide
Google Advertising Adsense <ul><li>“ Make money from your web site” </li></ul><ul><li>https://www.google.com/adsense </li>...
Innovation – Google Labs <ul><li>Mashups e.g.  http://citytours.googlelabs.com/search   </li></ul><ul><ul><li>Search for S...
So how do these exciting functionalities and services relate to the  social ? Slide
What is Google Open Social ? <ul><li>Way to build applications that will work across many websites </li></ul><ul><li>Ones ...
Summary <ul><li>Media resources and services focused around </li></ul><ul><ul><li>Communication </li></ul></ul><ul><ul><li...
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Emerging Technologies Lecture 2

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Helicopter view of Social Media Landscape, to complement students' personal use of emerging technologies in Semester 1.

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  • Communication and entertainment are the two central themes amongst the most heavily used web brands. Alongside Facebook, communication accounts for MSN/Windows Live whose time is driven by its Messenger and Hotmail services whilst Yahoo! and AOL score heavily on time due to their email offerings. Entertainment is accounted for by video publisher YouTube and the technology companies Microsoft and Apple whose media player offerings - Windows Media Player and iTunes, respectively – are the reason they generate such high time figures.
  • A &amp;quot;social network site&amp;quot; is a category of websites with profiles, semi-persistent public commentary on the profile, and a traversable publicly articulated social network displayed in relation to the profile. To clarify: Profile. A profile includes an identifiable handle (either the person&apos;s name or nick), information about that person (e.g. age, sex, location, interests, etc.). Most profiles also include a photograph and information about last login. Profiles have unique URLs that can be visited directly. Traversable, publicly articulated social network. Participants have the ability to list other profiles as &amp;quot;friends&amp;quot; or &amp;quot;contacts&amp;quot; or some equivalent. This generates a social network graph which may be directed (&amp;quot;attention network&amp;quot; type of social network where friendship does not have to be confirmed) or undirected (where the other person must accept friendship). This articulated social network is displayed on an individual&apos;s profile for all other users to view. Each node contains a link to the profile of the other person so that individuals can traverse the network through friends of friends of friends.... Semi-persistent public comments. Participants can leave comments (or testimonials, guestbook messages, etc.) on others&apos; profiles for everyone to see. These comments are semi-persistent in that they are not ephemeral but they may disappear over some period of time or upon removal. These comments are typically reverse-chronological in display. Because of these comments, profiles are a combination of an individuals&apos; self-expression and what others say about that individual. This definition includes all of the obvious sites that i talk about as social network sites: MySpace, Facebook, Friendster, Cyworld, Mixi, Orkut, etc. Some of the obvious players like LinkedIn are barely social network sites because of their efforts to privatize the articulated social network but, given that it&apos;s possible, I count them (just like i count MySpace even when the users turn their profiles private).
  • File sharing is the practice of distributing or providing access to digitally stored information, such as computer programs, multi-media (audio, video), documents, or electronic books. It may be implemented in a variety of storage, transmission, and distribution models. Common methods are manual sharing using removable media , centralized computer file server installations on computer networks , World Wide Web -based hyperlinked documents, and the use of distributed peer-to-peer (P2P) networking.
  • Earn money from relevant ads on your website Google AdSense matches ads to your site&apos;s content and you earn money whenever your visitors click on them.
  • Emerging Technologies Lecture 2

    1. 1. Social Media Landscape Frances Bell, f.bell@salford.ac.uk Image used under Creative Commons License from Edans Slide
    2. 2. Purpose of this lecture <ul><li>Highlight some examples of the use of social media </li></ul><ul><li>Identify some of the issues for consumers and businesses </li></ul>Slide
    3. 3. Most heavily-used web brands - share of UK Internet-related time Nielsen Online 10 brands that account for 47% of UK Internet time Sli de Rank Brand Share of Time April 2009 Share of Time April 2008 Change in Share of Time 1 Facebook 12.7% 7.2% +5.6% 2 MSN/Windows Live 9.2% 10.1% -0.9% 3 Google 5.3% 4.8% +0.4% 4 eBay 4.1% 5.0% -0.9% 5 Yahoo! 3.5% 3.4% +0.1% 6 AOL Media Network 3.0% 3.2% -0.2% 7 BBC 2.3% 2.3% +0.1% 8 YouTube 1.9% 1.9% -0.1% 9 Microsoft 1.5% 2.0% -0.5% 10 Apple 1.5% 1.7% -0.2% Total 45.1% 41.6% -
    4. 4. Examples <ul><li>From top ten and elsewhere </li></ul><ul><li>That highlight issues for </li></ul><ul><ul><li>Businesses </li></ul></ul><ul><ul><li>Consumers </li></ul></ul>Slide
    5. 5. Social Networking Slide
    6. 6. Facebook – Social networking site Slide Social networking site definition includes profile, traversable network, semi-persistent public comments Facebook UK users exceed 20M but how many active? Facebook offers customer base as market research tool Integration - BBC developing iPlayer app for Facebook
    7. 7. Music sites and services Slide
    8. 8. Music sites and services <ul><li>File sharing e.g. ‘Illegal’ model like Pirate Bay </li></ul><ul><li>Download model like Apple iTunes Store </li></ul><ul><li>Service model like Spotify </li></ul><ul><li>Mixed ‘free’/ commercial model focused on artists – MySpace, web sites </li></ul>Slide
    9. 9. File sharing/illegal downloads <ul><li>Wikipedia gives a good overview of file-sharing http://en.wikipedia.org/wiki/File_sharing </li></ul><ul><li>Difficult to say how many people in UK are illegal file-sharing 136 or 7 million? </li></ul><ul><ul><ul><li>http://www.pcpro.co.uk/news/351331/how-uk-government-spun-136-people-into-7m-illegal-file-sharers </li></ul></ul></ul><ul><li>Pirate Bay – largest file-sharing site now ‘outlawed’ in Sweden but has spawned Pirate political parties </li></ul><ul><li>Nancy Baym gives an informed account of Pirate Bay </li></ul><ul><li>What is your view? </li></ul>Slide
    10. 10. iTunes store Slide <ul><li>http://www.apple.com/uk/iTunes accessed via iTunes </li></ul><ul><li>Download and pay for songs </li></ul>
    11. 11. Spotify Slide Note 3 ‘packages’, ad-supported ‘free’, cheap taster and service-based premium model http://www.spotify.com and play get started video
    12. 12. Mixed/ Commercial Model <ul><li>http://www.Jamendo.com </li></ul><ul><ul><li>Uses Creative Commons licenses to allow downloads whilst protecting ownership of music </li></ul></ul><ul><ul><li>Opt-in commercial arrangements for artist </li></ul></ul><ul><ul><li>My Space Music </li></ul></ul><ul><ul><ul><li>Launch delayed pending agreement with Performing Rights Society </li></ul></ul></ul><ul><ul><ul><li>Free downloads to promote concerts http://www.myspace.com/thezutons </li></ul></ul></ul><ul><ul><ul><li>Consumer choice </li></ul></ul></ul><ul><ul><ul><ul><li>Radiohead gave downloaders of their album the choice of what they paid for it from £0-100 http://news.bbc.co.uk/1/hi/7037219.stm </li></ul></ul></ul></ul>Slide
    13. 13. Public service model broadcast now/delayed + online interaction/ resources Slide
    14. 14. BBC – Public Servicing Radio and TV Broadcasting <ul><li>Funded from licence fees http://www.bbc.co.uk/ </li></ul><ul><li>Significant integration of broadcast and web content </li></ul><ul><li>Customisable home page and location </li></ul><ul><li>Experimenting with user-generated content </li></ul><ul><ul><li>http://www.bbc.co.uk/blogs/bbcinternet/2009/06/mobile_at_radio_1ƒss_big_weekend.html </li></ul></ul><ul><ul><li>iPlayer delayed viewing via (restricted) download http://www.bbc.co.uk/iplayer/ </li></ul></ul>Slide
    15. 15. Youtube- “a lot of junk and stuff that's stolen.” http://knowledge.wharton.upenn.edu/article.cfm?articleid=1568 Slide
    16. 16. Youtube range <ul><li>Ideas worth spreading </li></ul><ul><ul><li>http://www.youtube.com/watch?v=7Eh2QlJfuHM </li></ul></ul><ul><li>Cats with skateboards </li></ul><ul><ul><li>http://www.youtube.com/watch?v=y36bb7dnFBc </li></ul></ul><ul><li>Broadcast TV </li></ul><ul><ul><li>http://www.youtube.com/watch?v=RxPZh4AnWyk </li></ul></ul><ul><li>Salford University channel </li></ul><ul><ul><li>http://www.youtube.com/user/SalfordUniversity </li></ul></ul>Slide
    17. 17. Issues in Social Media Landscape <ul><li>Integration </li></ul><ul><ul><li>Facebook app on iPhone </li></ul></ul><ul><ul><li>iPhone group on Facebook </li></ul></ul><ul><ul><li>Facebook updates pushed to Twitter </li></ul></ul><ul><ul><li>Bring your ‘stuff’ to our place </li></ul></ul><ul><li>Digital identity / authentication </li></ul><ul><li>Mobile Internet </li></ul><ul><li>Business model/ Return on Investment </li></ul>Slide
    18. 18. Internet mega-corp Google Slide
    19. 19. Google Advertising - Adwords <ul><li>Business creates ads , chooses keywords and location e.g. Dustbags </li></ul>Slide
    20. 20. Google Advertising Adsense <ul><li>“ Make money from your web site” </li></ul><ul><li>https://www.google.com/adsense </li></ul><ul><li>Ads matched to site’s content </li></ul><ul><li>Example http://www.backpackers.com/ </li></ul>Slide
    21. 21. Innovation – Google Labs <ul><li>Mashups e.g. http://citytours.googlelabs.com/search </li></ul><ul><ul><li>Search for Salford </li></ul></ul><ul><li>Searching audio http://labs.google.com/gaudi , search for Manchester - wrong one </li></ul><ul><li>Similar image search </li></ul><ul><ul><li>http://similar-images.googlelabs.com/ </li></ul></ul><ul><ul><li>http://similar-images.googlelabs.com/images?hl=en&q=Salford&btnG=Search+images </li></ul></ul>Slide
    22. 22. So how do these exciting functionalities and services relate to the social ? Slide
    23. 23. What is Google Open Social ? <ul><li>Way to build applications that will work across many websites </li></ul><ul><li>Ones that support OpenSocial include hi5, LinkedIn, MySpace, Netlog, Ning, orkut, and Yahoo! </li></ul><ul><li>http://code.google.com/apis/opensocial/ </li></ul><ul><li>Example is http://mydiabetessocialnetwork.ning.com/ - ‘free hosting’ look at ads </li></ul>Slide
    24. 24. Summary <ul><li>Media resources and services focused around </li></ul><ul><ul><li>Communication </li></ul></ul><ul><ul><li>Entertainment </li></ul></ul><ul><li>How do services compete and integrate? </li></ul><ul><li>How do services make money? </li></ul><ul><li>How do we consume media? </li></ul>Slide

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