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The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
The User Experience of Captioning Webinar
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The User Experience of Captioning Webinar

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The User Experience of Captioning - And How Automation Improves Caption Quality While Saving Time and Money …

The User Experience of Captioning - And How Automation Improves Caption Quality While Saving Time and Money

Sam Cartsos and Sarah Murphy, of Frameweld, discuss the elements of captioning that lead to highly usable captions and positive user experiences. They also discuss how those principles informed Frameweld's work on SyncWords, a caption automation platform, and how automation can drive improved caption quality.

Webinar originally aired Dec. 12, 2013 at 1pm EST.

www.syncwords.com
www.frameweld.com

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  1. The User Experience of Captions How Automation Can Save Time, Money and Improve the Quality of Captions Sam Cartsos & Sarah Murphy
  2. Live captions provided through:
 www.recapd.com 2  
  3. The User Experience of Captions How Automation Can Save Time, Money and Improve the Quality of Captions Sam Cartsos & Sarah Murphy
  4. Captioning 4  
  5. User Experience The  Users  of  “User   Experience”     UX  of  Cap5ons  for  Online   Video               S%ll  and  Cap%on  From  Annie  Hall   5  
  6. No captions at all are the WORST captions 6  
  7. Quality  Transcrip%on  vs.     Automated  Transcrip%on   7  
  8. Cap%ons  are  not  accurate     Only  shows  one  leQer     Timing  is  not  relevant     Report  on  the  State  of  Closed    Cap%oning  of  Internet  Protocol  Delivered   Video  Programming  via  Electronic  Filing,  May  16,  2013   8  
  9. Cap%on  segment  is  too   long  to  read  and  digest     9  
  10. Areas  that  Affect  Cap%on  Quality  &  UX   10  
  11. Transcrip%on  is  manual   Especially  quality  transcripts         •  Convey  the  informa%on   within  the  media   •  Remove  unnecessary  words   that  add  cluQer  like  “ums”   •  Conform  to  exis%ng  cap%on   style  guides    
  12. Accurately Timed Captions appear as the words are spoken         12  
  13. Segmentation Chunking text into manageable bits
  14. Too  much  text   14  
  15. Characters  per  line     Mul%ple  speakers         15  
  16. 16  
  17. 17  
  18. 18  
  19. 19  
  20. Propor%onality     More  difficult  to  read  with  one  long  line   of  text,  and  one  very  short   20  
  21. Repeated action with precision Detail orientated Leads to better quality   21  
  22. Triangle  shaped   cap%ons  are  easier  to   read     Centered  text     BoQom  of  the  screen     22  
  23. Key Features of Quality Captions Centered  text   BoQom  of  the  screen   Black  drop  shadow     White  or  bright  text   Wide  font   23  
  24.   Automation Do  not  automate  transcrip%on     Pre-­‐process  %ming     Word  level  alignment  of  media  to  transcript     Manage  cap%on  formaang  and  segmenta%on     Ability  to  edit  by  hand,  automa%on  processes   edits  and  %mes  on  the  fly     SyncWords  scores  cap%on  factors  and  segments   cap%ons  based  on  the  best  possible  output   24  
  25. 25  
  26. Hand  s%tching   takes  longer,  and   has  greater   frequency  of   irregulari%es     Sewing   machines  make   quick  work  of   the  same  job   26  
  27. What works for one user is not always what every user wants SyncWords allows users to tailor caption outputs fitting specific needs   27  
  28. Automation Allows for Customization in Styling Text  color     Characters  per  line  and  number  of  lines     Pop-­‐on  cap%ons     Time  shid  to  show  cap%ons  just  before  words   are  spoken                 28  
  29. Using Technology to Fine Tune Timing Set  cap%ons  a  few   milliseconds  before   dialogue  begins   Hermione’s Time Turner from Harry Potter 29  
  30. 30  
  31.   Machine Learning Algorithms Alignment & Chunking •  Deep Neural Networks •  Natural Language Processing (NLP) 31  
  32. Contact  Us   Sam  Cartsos   Senior  Partner   scartsos@frameweld.com   @scartsos   Sarah  Murphy   Director  of  Business  Development   sarah@frameweld.com   @fw_sarah   32  
  33. Frameweld       www.frameweld.com   718-­‐408-­‐9190   info@frameweld.com   Tweet  @frameweld   33  
  34. Thank  you!  

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