Hybrid FM (+RDS) & Internet (v3)

Hybrid FM (+RDS) & Internet Radio (v3) François Lefebvre Communications Research Centre, Canada BTAC, November 30, 2009 1

Why this Topic ? CRC's interest in innovative broadcast applications Extensive knowledge/tools in DAB But: radio not going digital in Canada soon ? FM here to stay ? What can we do with FM ? 2

Hybrid ? Enhanced broadcast services complementary ”out-of-band” content (broadcast and/or return channel) Converged devices 3

Why Hybrid ? Leverage existing infrastructure - give it a new life - Transition strategy - old, old+new (hybrid), new - Advantageous features of new channel - cost, capacity, many-to-many, regulation - It's happening anyways! 4

It's Happening: Broadcast Devices Become Broadband The Internet ”Coming to all devices near you” © Allen Qu, Flickr 5

Threats (to broadcasters) ● Market fragmentation ● Reduced market shares ● Increased competition ● Non-regulated competition ● Loss of control ➢ Business models ➢ Internet ”content” industry ➢ Consumer electronics manufacturers ➢ 3rd party mashups ➢ End-user ➢ Loss of relevance... But also opportunities... 6

HBB Radio Delivery Options (current Canadian context) Market Penetration: GOOD POOR NO 7

New Trends 8

#1 FM + RDS in mobile devices GSM Phones © HTC 9

#2 FM by Default (not by Design) © Broadcom 10

#3 Mobile Internet - 2.5 / 3G - HSPA convergence in Canada (single standard) - Emergence of mobile Internet devices - iPhone - PDA's - USB keys 11

#4 Software-based Platforms - PC, mobile phone / device, ... - Developer access to platform resources - API - RF interfaces (FM receiver,...) - Silicon processes (codecs, modem,...) Consequences: - Innovation - New uses created after manufacturing - Economies of scale – one HW platform 12

#4 Software-based Platforms (2) - 50k Apps in ONE YEAR - Apps-driven 13

#5 Software Apps Stores Developers: upload / sell / upgrade Users: download / buy / remove / upgrade All major players have their own platforms (Apple, RIM, Nokia, Android...) Where are the new broadcast Apps ? 14

#6 Converged Devices (Hybrid Ready ?) Personal Home © Yamaha © vTech © Terratec Car © PURE © Garmin © ROKU © Pioneer 15

#7 NAB : FM in mobile phones Emergency Alert System VS 16

#8 RDS in GPS Devices Many existing devices can receive RDS-TMC Live traffic information Services exist in Europe Service being deployed in US / Mexico / Canada ? © Garmin 17

New HBB Radio Apps (FM + RDS + Internet) 18

HBB Radio Apps - Now playing - Station ID, song title, artist information, ... - Dynamic text, top news (text over RDS) ? - Tagging iTunes tagging, Zune tagging, other... - Application triggers - Notifications (emergencies, mass phoning!) - Links to online content - Slideshow - Electronic program guide - Live traffic information - Emulate Microsoft's DirectBand (12kbps, not RDS) - FM / Internet roaming.... - ... 19

Internet Radio Apps for iPhone © Apple, iTunes Store 20

3G – Speed and Reliability © PC World, A day in the life of 3G, June 28, 2009 21

3G Radio : End-User Costs ? AAC + SBR + PS = 48 kbps = 6 kB/s = 21.6 MB / hour 30 hours per month = 650 MB In Canada, 500 MB/month = 25$ - 30$ 22

iTunes Tagging Explained - On HD Radio AND FM RDS - Only HD docking for iPods / iPhones - Only iPod Nano 5th gen. - User clicks on special ”tagging” button - HD: iPod syncs with dock when connected - iPod / iPhone syncs tags with PC iTunes software - New tag section on iTunes - Click to buy... Microsoft: Zune Tagging on FM / HD Radio Works with Zune Marketplace © Microsoft 23

iTunes Tagging HD Radio © iBiquity 24

th iPod Nano 5 Generation Good - FM Receiver with RDS - FM Radio is ”cool” - Younger generations exposed to FM - Infrastructure in place (RDS?) - New revenues : iTunes Tagging Bad - No general tagging: only iTunes - Apple controls to ecosystem - ”iTuneization” / ”Mainstreamization” of music - Canadians will now see poor RDS offerings... 25

Other Tagging Opportunities - Music sales through various online stores - Other revenue sharing models - Open to non-iTunes content (emergent, long-tail,...) - Tagging of talk radio - Advertizing tagging - .... 27

Next ? 28

RDS in Ottawa, Sept. 2009 (as surveyed with iPod Nano) RICH=6 BASIC=9 POOR=7 NOT RECEIVED=6 29

WANTED: Open FM RDS Smart Phone HTC Tattoo HTC Touch Diamond 2 Android Windows mobile FM API ? FM + RDS – no mention Open API ? in android code Unofficial API - YES RDS ? © HTC © HTC 30

Radio Directories - Central listings of radio stations - Detailed stations info + more... - CE devices and others - Managed vs unmanaged - Free vs licensed FM Radio Unique internet link Internet radio unmanaged, free Internet radio + DAB + FM + ... Managed, licensed 32

RadioDNS - Central lookup for registered radio stations - Internet query based on RDS data - nslookup -type=CNAME 09880.c201.ce1.fm.radiodns.org - Internet replies with services available, ... STATUS - Defining international governance - Defining 3 applications: EPG, Tagging, VIS Who will manage canadian domains ? 33

BBC RadioDNS Open Source Demonstration 34

Conclusions - HBB Radio = new opportunity ? - Hybrid = Out-of-band = more capacity - Enhanced via Internet = non-regulated - Democratisation of broadcast innovation ? - ”Open” devices will be needed Will FM+RDS be integrated into mobile devices ? Will FM+RDS be usable via open API ? - Participate in alignment / standardisation efforts ? RadioDNS, IMDA, … - Need to enhance / harmonize RDS infrastructure ? - Experiment with RadioDNS ? - CRC willing to explore... Hybrid FM + RDS + 3G: the new digital radio ? 36

http://wihifiradio.blogspot.com	51
http://wihifiradio.blogspot.ca	21
http://www.slideshare.net	8

Hybrid FM (+RDS) & Internet (v3)

by Francois Lefebvre on Nov 30, 2009

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Hybrid FM (+RDS) & Internet (v3) — Presentation Transcript