World War Me: Facebook Advertising That Works


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Looking to run an ad campaign that gets lots of attention, but doesn't cost a lot of money? The Facebook Ad platform provides an advertising tool that is precise, allows you to control costs, and update your campaigns at any time. Creating an ad is easy; running s successful campaign is not. Luckily, Facebook provides 10 tips for effective advertising on their site. This presentation adds more depth to the list, brings each tip to life with a visual representation, and provides tactical considerations to help you create the best campaign possible. It's just a taste of what you can expect in the ebook World War Me: Facebook Advertising That Works, due out in May 2011.

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  • Creating a sense of urgency is all about tapping into the deep emotional needs of a customer, right now. How to Create a Killer Call to Action:Create a context by showing the need. Lay the groundwork before you can hit them with a solution you have to help them see the problem. Help your audience to recognize the need for your product. Think of the cheesiest infomercial: they do this very well (“haven’t you always wanted to cut your pets nails without making them bleed”? … well, yeah that sounds good). Clearly explain the benefits to the buyer. They should easily understand what answering your call to action will do for them.
  • This is a natural fit with #2, and these should point to specific benefits that address an urgency factor.
  • World War Me: Facebook Advertising That Works

    1. 1. World War Me:Facebook Advertising That Gets Attention for Your Business<br />By Mike Mintz, Esq.<br />
    2. 2. Top 10 Facebook Advertising Tips*<br />*Available for Free on Facebook, and made visual here.<br />
    3. 3. 1. Ask Questions* in your body text to engage your audience <br />Don’t you just want FACEBOOK to change all the time?<br />No.<br />* Questions raise curiosity.<br />
    4. 4. 2. Create a sense of urgency with words such as: “enroll online today,” register now,” or “call today” (or “shark!”) <br />How to Create a<br />KILLER Call to Action<br />Create a context by showing the need<br />Clearly explain the benefits to the buyer<br />Keep it simple: don’t give too many options<br />Use urgency phases like “buy now” or “offer expires”<br />Don’t get eaten!<br />Live another day!<br />Avoid teeth!<br />
    5. 5. 3. Highlight special offers or discounts. Use words like “free”, “discount,” and “20% off”<br />A Successful Shoplifting Ad Campaign<br />
    6. 6. 4. Keep the language simple, short& concise. Make every word count.<br />K.I.S.S. (keep it simple stupid) by avoiding the following:<br />Corporate jargon<br />Technical mumbo jumbo<br />Legalese<br />Klingon<br />No Klingon<br />
    7. 7. 5. Use colorful, engaging images that maximize the space and avoid logos<br />Here’s what you have to work with: 110 x 80<br />Best<br />No Color<br />Too much<br />
    8. 8. 6. Send users to a relevant landing page that references what your ad says<br />Landing Page Tips:<br />Engineer the experience from start to finish (think Disney World)<br />Engaging headlines should greet the user upon arrival<br />Dedicate the space to a single purpose<br />Make a clear call to action<br />If sending users to your Facebook Page use a custom iFrame – NOT the Wall <br />
    9. 9. 7. Targeting by location. Select the area where your target audience is located<br />Location Targeting Tips:<br />Narrow down neighborhood by target buyers: where do they live and work?<br />Be realistic about how far people will travel for what you offer<br />Test different geographic markets with different ads <br />
    10. 10. 8. Use the demographic profile of your existing customers to help target who your new customers might be<br />
    11. 11. 9. Target users based on their interests and likes, not what they might search for – focus on topics and themes rather than individual terms<br />
    12. 12. 10. Break your target audience into smaller groups and hyper-target them with more specific ads to suit their needs<br />Segment target audiences:<br />Gnomes<br />Gnomes who like sports<br />Jets<br />Knicks<br />Gnomes who like bikes<br />Female<br />Male<br />
    13. 13. Stand out even more …<br />Get tons of free resources at<br />Seminar Special <br />Limited Time Offer<br />Join the mailing list today <br />and get a 50% DISCOUNT <br />on the upcoming ebook<br />World War Me: Facebook Advertising that Works<br />Available in May 2011<br />
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