World War Me: Facebook Advertising That Works

World War Me:Facebook Advertising That Gets Attention for Your Business
By Mike Mintz, Esq.

Top 10 Facebook Advertising Tips*
*Available for Free on Facebook, and made visual here.

1. Ask Questions* in your body text to engage your audience
Don’t you just want FACEBOOK to change all the time?
No.
* Questions raise curiosity.

2. Create a sense of urgency with words such as: “enroll online today,” register now,” or “call today” (or “shark!”)
How to Create a
KILLER Call to Action
Create a context by showing the need
Clearly explain the benefits to the buyer
Keep it simple: don’t give too many options
Use urgency phases like “buy now” or “offer expires”
Don’t get eaten!
Live another day!
Avoid teeth!

3. Highlight special offers or discounts. Use words like “free”, “discount,” and “20% off”
A Successful Shoplifting Ad Campaign

4. Keep the language simple, short& concise. Make every word count.
K.I.S.S. (keep it simple stupid) by avoiding the following:
Corporate jargon
Technical mumbo jumbo
Legalese
Klingon
No Klingon

5. Use colorful, engaging images that maximize the space and avoid logos
Here’s what you have to work with: 110 x 80
Best
No Color
Too much

6. Send users to a relevant landing page that references what your ad says
Landing Page Tips:
Engineer the experience from start to finish (think Disney World)
Engaging headlines should greet the user upon arrival
Dedicate the space to a single purpose
Make a clear call to action
If sending users to your Facebook Page use a custom iFrame – NOT the Wall

7. Targeting by location. Select the area where your target audience is located
Location Targeting Tips:
Narrow down neighborhood by target buyers: where do they live and work?
Be realistic about how far people will travel for what you offer
Test different geographic markets with different ads

8. Use the demographic profile of your existing customers to help target who your new customers might be

9. Target users based on their interests and likes, not what they might search for – focus on topics and themes rather than individual terms

10. Break your target audience into smaller groups and hyper-target them with more specific ads to suit their needs
Segment target audiences:
Gnomes
Gnomes who like sports
Jets
Knicks
Gnomes who like bikes
Female
Male

Stand out even more …
Get tons of free resources at http://mymedialabs.com
Seminar Special
Limited Time Offer
Join the mailing list today
and get a 50% DISCOUNT
on the upcoming ebook
World War Me: Facebook Advertising that Works
Available in May 2011

World War Me: Facebook Advertising That Works

by Mike Mintz on Mar 30, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 54

Statistics

World War Me: Facebook Advertising That Works — Presentation Transcript

http://mymedialabs.com	53
http://shortstackapp.com	1